Global Data Catalog - Pitney Bowes

Global Information Products
Typical Applications
Where are My Customers?
Before you can start to do an analysis, you need to understand
where your customers are located—by address point, parcel,
street address, or postal code, depending on how accurate you
want to be and what information you have in your databases.
• MapMarker ® USA (p. 52)—Put your customers, prospects,
your stores and competitors’ stores on the map by geocoding
(assigning a latitude and longitude based on the street address
or postal code).
• StreetPro ® (p. 51)—Display the points you just geocoded on a
street map showing the relationships between your stores and
locations of your customers. Just as important, see where your
competitors have their stores.
• 5-Digit ZIP Codes (p. 55)—If you only have ZIP Codes in your
customer address file, see which ZIP Codes contain your
customers.
Retail
Predictive analytic solutions allow retailers to optimize their store
networks. Combining software and modeling solutions with high
quality, accurate data sets allows organizations to maximize market
share for an entire network, locate the best site for a single store,
predict sales transfer, cannibalization rates and more.
• AnySite ® Plug-ins (p. 71)—Add powerful,
sophisticated modeling capabilities to AnySite, the leading software
solution for site location analysis.
• Applied Research (p. 72)—Bring 30+ years of expertise and
insight to assist in strategic decisions related to expansion,
consolidation, cannibalization, merchandise mix and more.
• Retail Sales Potential (p. 64)—Analyze, report and map
on a wide array of variables related to retail sales potential,
consumer expenditures and shopping centers.
Insurance
Mapping allows an insurance carrier to view policy concentration
at a glance. Pitney Bowes Business Insight data sets can also
assist a carrier in determining whether or not they want to write
a particular policy or send that particular policy to a reinsurance
carrier.
• MapMarker ® USA (p. 52)—With CASS-certified MapMarker
USA, insurance carriers may be eligible for postal discounts
for the large volume of mail sent each day. Put your policyholders
on a map by geocoding to determine policy
concentration in a specific area.
• TargetPro ® (p. 59)—Determine to which markets carriers
should target specific insurance offerings based on
demographics of that area.
• Risk Data Suite TM (p. 68)—Make informed, cost-effective
decisions based on the knowledge of past occurrences of
where and when natural disasters or violent storms happened.
Fiber Optic Network Planning
Planning communications networks and selecting equipment
locations requires extreme accuracy; these functions are
dependent upon accurate, up-to-date maps. With Pitney Bowes
Business Insight data, you can plot the locations of your existing
equipment and plan out your network expansion, view
competitive infrastructure and track and analyze your network
for maintenance and to make continual improvements.
• MapMarker ® USA (p. 52)—Put your equipment
on the map by geocoding (assigning a latitude and longitude
based on the street address or postal code).
• StreetPro ® (p. 51)—StreetPro provides over 40
layers of data so that you can place your equipment and cable
most efficiently.
• ExchangeInfo ® Plus (p. 66)—For the most current information
on the organization of the local telephone exchange system
and detailed infrastructure information.
Communications
A competitive phone company needs a way to easily identify
the calling plans and rates for its customers based on the
customer’s location.
• CallingAreaInfo TM (p. 66)—Instantly identify the local calling
area of your customers. It quickly performs a comprehensive
analysis that allows users to easily identify and understand
local calling areas and plans, as well as call rates.
CallingAreaInfo is a great product to analyze new markets and
assist customers in determining the most competitive calling
plan for their needs.
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FOR MORE INFORMATION ON DATA PRODUCTS, CALL YOUR LOCAL AUTHORIZED PARTNER, OR:
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