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Global Data Catalog - Pitney Bowes

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Europe<br />

DEMOGRAPHICS<br />

Purchasing Power Europe<br />

To perform statistical analysis, profile consumers, analyze and<br />

target market potential across multiple geographies, use<br />

Purchasing Power. Purchasing Power is built to provide you with an<br />

important indicator of the consumption potential of the<br />

population living in each area. The statistics used in calculating<br />

Purchasing Power include, income from self-employment<br />

(including tourism); income from non self-employment; income<br />

from agriculture and forestry (including government assistance),<br />

income from rental properties and leases, income from capital<br />

assets, income from transfer payments (unemployment<br />

payments, retirement pensions, old age pensions, child benefit<br />

payments, support payments).<br />

This dataset is provided with the following fields, absolute<br />

population; absolute number of households; purchasing power<br />

index per inhabitant; purchasing power index per household;<br />

absolute purchasing power per area in millions of euros; absolute<br />

purchasing power per inhabitant in Euros and purchasing power<br />

in thousands per area.<br />

Europe<br />

Western Europe<br />

(includes all countries listed below)<br />

Austria<br />

Belgium<br />

Denmark<br />

Finland<br />

France<br />

Germany<br />

Great Britain<br />

Iceland<br />

Ireland<br />

Eastern Europe<br />

(includes all countries listed below)<br />

Albania<br />

Belarus<br />

Bosnia-Herzegovina<br />

Bulgaria<br />

Croatia<br />

Cyprus<br />

Czech Republic<br />

Estonia<br />

Greece<br />

Hungary<br />

Latvia<br />

Italy<br />

Luxembourg<br />

Malta<br />

Netherlands<br />

Norway<br />

Portugal<br />

Spain<br />

Sweden<br />

Switzerland<br />

Lithuania<br />

Macedonia<br />

Moldova<br />

Montenegro<br />

Poland<br />

Romania<br />

Serbia<br />

Slovakia<br />

Slovenia<br />

Turkey<br />

Ukraine<br />

For information on other European demographic products,<br />

please contact us. Below are some examples:<br />

Retail Purchasing Power – An indicator for retail spending<br />

excluding spending on rent, mortgage interest, insurance,<br />

vehicles, travel and services.<br />

Retail Centrality – An indicator for the city’s attractiveness as a<br />

retail location, directly connected with the customer flows<br />

between cities and their surrounding areas.<br />

Sales Indices – <strong>Data</strong> points that reflect the regional distribution<br />

of sales from retail trade. Those sales indices are measured at<br />

retail business locations. If you sell to retail or use retail channels<br />

to sell, the GFK Sales Indices can allow you to identify the most<br />

attractive regions.<br />

32<br />

FOR MORE INFORMATION ON DATA PRODUCTS, CALL YOUR LOCAL AUTHORIZED PARTNER, OR:<br />

800.327.8627 (U.S.), 800.268.3282 (CANADA), 44.1753.848.200 (UK), 49.6142.203.400 (GERMANY), 612.9437.6255 (AUSTRALIA)

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