Global Data Catalog - Pitney Bowes
Global Data Catalog - Pitney Bowes
Global Data Catalog - Pitney Bowes
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Europe<br />
DEMOGRAPHICS<br />
Purchasing Power Europe<br />
To perform statistical analysis, profile consumers, analyze and<br />
target market potential across multiple geographies, use<br />
Purchasing Power. Purchasing Power is built to provide you with an<br />
important indicator of the consumption potential of the<br />
population living in each area. The statistics used in calculating<br />
Purchasing Power include, income from self-employment<br />
(including tourism); income from non self-employment; income<br />
from agriculture and forestry (including government assistance),<br />
income from rental properties and leases, income from capital<br />
assets, income from transfer payments (unemployment<br />
payments, retirement pensions, old age pensions, child benefit<br />
payments, support payments).<br />
This dataset is provided with the following fields, absolute<br />
population; absolute number of households; purchasing power<br />
index per inhabitant; purchasing power index per household;<br />
absolute purchasing power per area in millions of euros; absolute<br />
purchasing power per inhabitant in Euros and purchasing power<br />
in thousands per area.<br />
Europe<br />
Western Europe<br />
(includes all countries listed below)<br />
Austria<br />
Belgium<br />
Denmark<br />
Finland<br />
France<br />
Germany<br />
Great Britain<br />
Iceland<br />
Ireland<br />
Eastern Europe<br />
(includes all countries listed below)<br />
Albania<br />
Belarus<br />
Bosnia-Herzegovina<br />
Bulgaria<br />
Croatia<br />
Cyprus<br />
Czech Republic<br />
Estonia<br />
Greece<br />
Hungary<br />
Latvia<br />
Italy<br />
Luxembourg<br />
Malta<br />
Netherlands<br />
Norway<br />
Portugal<br />
Spain<br />
Sweden<br />
Switzerland<br />
Lithuania<br />
Macedonia<br />
Moldova<br />
Montenegro<br />
Poland<br />
Romania<br />
Serbia<br />
Slovakia<br />
Slovenia<br />
Turkey<br />
Ukraine<br />
For information on other European demographic products,<br />
please contact us. Below are some examples:<br />
Retail Purchasing Power – An indicator for retail spending<br />
excluding spending on rent, mortgage interest, insurance,<br />
vehicles, travel and services.<br />
Retail Centrality – An indicator for the city’s attractiveness as a<br />
retail location, directly connected with the customer flows<br />
between cities and their surrounding areas.<br />
Sales Indices – <strong>Data</strong> points that reflect the regional distribution<br />
of sales from retail trade. Those sales indices are measured at<br />
retail business locations. If you sell to retail or use retail channels<br />
to sell, the GFK Sales Indices can allow you to identify the most<br />
attractive regions.<br />
32<br />
FOR MORE INFORMATION ON DATA PRODUCTS, CALL YOUR LOCAL AUTHORIZED PARTNER, OR:<br />
800.327.8627 (U.S.), 800.268.3282 (CANADA), 44.1753.848.200 (UK), 49.6142.203.400 (GERMANY), 612.9437.6255 (AUSTRALIA)