Cosmetic Surgery and Beauty Magazine #64
Cosmetic Surgery & Beauty Magazine is the definitive guide to the aesthetic medicine industry for anyone considering a treatment therapy or surgical procedure. This quality quarterly publication contains comprehensive information about practitioners, equipment, techniques, processes and options, presented clearly and completely. The strong emphasis on input by industry professionals provides profiles of the practitioners and understanding of their approach to each procedure, enabling readers to make informed choices in their initial approaches to deciding what will best suit their needs. Hundreds of untouched before-and-after photographs provided by the practitioners themselves graphically illustrate both treatable conditions and the results that can be obtained. Cosmetic Surgery & Beauty Magazine is essential reading for anyone wishing to inform themselves about the options available in aesthetic medicine in Australia.
Cosmetic Surgery & Beauty Magazine is the definitive guide to the aesthetic medicine industry for anyone considering a treatment therapy or surgical procedure. This quality quarterly publication contains comprehensive information about practitioners, equipment, techniques, processes and options, presented clearly and completely. The strong emphasis on input by industry professionals provides profiles of the practitioners and understanding of their approach to each procedure, enabling readers to make informed choices in their initial approaches to deciding what will best suit their needs. Hundreds of untouched before-and-after photographs provided by the practitioners themselves graphically illustrate both treatable conditions and the results that can be obtained. Cosmetic Surgery & Beauty Magazine is essential reading for anyone wishing to inform themselves about the options available in aesthetic medicine in Australia.
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industry<br />
THROUGH<br />
THE DOOR<br />
SHORTCUTS SOFTWARE HELPS CONVERT ONLINE BROWSERS INTO ACTUAL<br />
CUSTOMERS FOR YOUR BUSINESS. CAITLIN BISHOP REPORTS.<br />
Revamped websites <strong>and</strong> social media engagement<br />
are considered essential in today’s marketing<br />
arena. Yet the fundamental purpose of all this digital<br />
presence is sometimes forgotten. In reality, driving traffi c,<br />
optimising SEO <strong>and</strong> conquering Google ratings should only<br />
be pursued for one reason – to bring people through the<br />
clinic doors.<br />
Tools from Shortcuts Software are designed to compel<br />
people to make a booking <strong>and</strong> convert online browsers to<br />
actual customers. Both BookME <strong>and</strong> mylocalsalon.com.au<br />
are features designed to drive people through the door.<br />
While the end result of these features is the same, the way<br />
they target different customers is very different.<br />
BookME<br />
BookME is a powerful online booking feature, designed to<br />
open your clinic to new appointment opportunities around<br />
the clock. It allows clinics to take appointments online,<br />
through their website or social media pages, without the<br />
risk of double-booking or overlapping clients.<br />
‘BookME is a fully integrated feature that can be used<br />
online, through social media <strong>and</strong> with email marketing,’<br />
Shortcuts educator Brooke Morkham-Calvert explains. ‘It<br />
is easy for the end-user to navigate, <strong>and</strong> protects against<br />
any double booking or overlapping. Your clients can book<br />
in straight away, without having to think twice.’<br />
42 www.cosbeauty.com.au
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