Volu m e I - Purdue University Calumet

to predict the overall characteristics of the larger population. The surveys should only
be disseminated through direct mail to eliminate the chance of self-selection. The
survey used should be sent out every six months to a different sample group, and it
should ask respondents if they have become more aware of or more familiar with the
coalition. If they answer yes, there should be a question allowing them to say what
communication tool, such as pamphlets, newspaper articles or the coalitions’ Web site,
is responsible for the increase. If they answer no, they should also be asked to select
which communication tool they would be most likely to receive information through.
There should be roughly 10 to 20 questions regarding awareness of the coalition in the
aforementioned format that can then be used to gauge the success of the coalition’s
attempts to gain more recognition in the communities they serve. The results of the
survey should also be used to determine future efforts made by the coalition to reach
their external publics.
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