Manual for District Centre Managers - the ATCM

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MANDIE project areas Source: Hochschule für Technik Stuttgart 2010 10 housing). The central shopping area is dominated by a mix of bulky malls and smaller shops. Quality of stay in public space is partly low due to cleanliness, security and crime issues; often public transport is in need of improvement. 3.2.3 DCM Approaches within MANDIE From our point of view, the MANDIE partners’ approaches may be divided into two groups: DCM schemes that pursue a holistic regeneration approach for the entire district (e.g. Frankfurt-Höchst, Hagen-Wehringhausen, Eindhoven-Doornakkers). Besides the promotion of economic development, questions of mix of land uses, local housing offer and housing environment, public squares, traffic regulation, and the development and redevelopment key sites are C – Centres of centrally planned urban extensions from the 1940s to 1960s (Stuttgart- Giebel, Eindhoven-Doornakkers). In these postwar suburban estates, housing in rows or large blocks of buildings prevails. Shops are either centrally planned as rows of small shops or scattered among the district. Often, a centre cannot be perceived and there is a lack of public facilities, modern retail and public squares. part of the regeneration schemes. Usually, implementation is backed up by strict planning regulation, formal masterplans, neighbourhood management and urban marketing strategies. Funding stems primarily from large public regeneration programmes. DCM schemes that focus primarily on selected aspects of economic development such as retail, businesses or employment in the district centre (Antwerp-Bredabaan,
Stuttgart, Oldham, Bury). Here, Public Private Partnerships or administrative departments (economic development) are the driving forces and funding bodies. Strategies are geared towards the needs of businesses, for example within Business Improvement Districts. They are less connected with planning instruments (few planning regulation, informal masterplans). Urban planners are more familiar with the first approach, whereas expertise in marketing, economy and business studies is required for the second. Nevertheless, for both approaches, interdisciplinary cooperation is essential. It becomes clear that a district centre manager always takes on the role of a communicator and mediator between different invol- A selection of some of the goals associated with the MANDIE partners schemes included: Improving image of area Putting on festivals and events Reducing crime and increasing perceptions of safety Community cohesion Economic development Developing tourism and leisure opportunities Results of MANDIE – Approaches to District Centre Management ved (or to be activated) parties, even if these parties differ from case to case. The role of a district manager (or a district management team or scheme) is always two-fold: on one hand, there are operational duties such as implementation of measures, event management, marketing activities, public relation, etc. On the other hand, long-term strategic visions have to be developed that set out goals of development that the involved parties agree on. Therefore, a division of labor becomes visible among the MANDIE partners’ DCM schemes. Often, the strategic part is under the responsibility/supervision of a municipal department (Hagen, Antwerp, Eindhoven) or a formalized partnership (Bury, Oldham). Improving the retail offer Urban planning and design Housing Regeneration Governance, politics and public engagement Health and social care Environmental services Sustainable development Culture and creative industries Goals and tasks of District Centre Management 1 2 4 5 Source: Hochschule für Technik Stuttgart 2010 11 3
Page 1 and 2: Manual for District Centre Managers
Page 3: City of Stuttgart, Economic Develop
Page 6 and 7: 2 1. Introduction
Page 8 and 9: 4 2.Abstract
Page 10 and 11: 6 3.Results of MANDIE - Approaches
Page 12 and 13: 8 Organisation of Project Participa
Page 16 and 17: 12 Example for British DCM scheme S
Page 18 and 19: 14 Info board Source: BBSR administ
Page 20 and 21: 16 It can be observed that the stak
Page 22 and 23: 18 tion programme for buildings and
Page 24 and 25: 20 manufacturing plants along the v
Page 26 and 27: 22 walking distance. Residents less
Page 28 and 29: 24 3.3.4 Oldham Metropolitan Boroug
Page 30 and 31: 26 service with regards to street c
Page 32 and 33: 28 UK - offered the chance to diver
Page 34 and 35: 30 City of Antwerp, District of Mer
Page 36 and 37: 32 Measures Measures and instrument
Page 38 and 39: 34 The MANDIE project created the o
Page 40 and 41: 36 Neighbourhood contract 2011 In J
Page 42 and 43: 38 4.Training Concept District Cent
Page 44 and 45: 40 4.2 Scope of Lectures for Urban
Page 46 and 47: Semester Title of course Target gro
Page 48 and 49: 44 Master Thesis For the master the
Page 50 and 51: Example for students’ work: Distr
Page 52 and 53: Proseminar Case study project 48 Se
Page 54 and 55: 1) www.emeraldinsight.com/ products
Page 56 and 57: 52 4.4.3 International Certificate
Page 58 and 59: 54 A DCM initiative can be led by t
Page 60 and 61: 56 5.District Centre Management as
Page 62 and 63: 58 Interventions Cities are shaped
Page 64 and 65:
60 Notes
Page 67:
This guide is the result of transna
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