Manual for District Centre Managers - the ATCM

From the MANDIE partners’ reports it becomes
clear how multi-faceted the challenges of District
Centre Management are. Depending on
the respective project, knowledge from economic
development, urban marketing, real estate,
urban planning and urban design has to
be activated. A district manager should have a
professional background and be experienced
in at least one of these fields.
Equally important are his competences in selforganisation
and communication. Knowlegde
about project management, process planning,
the development of communication strategies
and moderation skills are essential, as well as
general interpersonal qualities and the ability
to communicate.
Three universities took part in the MANDIE
project:
Hochschule für Verwaltung und Finanzen
(HVF) Ludwigsburg (University of Applied
Sciences Ludwigsburg, Germany)
Hochschule für Technik Stuttgart (HFT –
University of Applied Sciences Stuttgart,
Germany)
Institute of Place Management (IPM), Manchester
Metropolitan University (MMU)
They developed study modules for District Centre
Managers within their study programmes –
urban planning, business studies and administration
– and tested them on their students.
For the Master’s programme Urban Planning
at HFT in Stuttgart, an interdisciplinary study
module has been developed that incorporates
the subjects of district management, urban regeneration
and urban planning and allows
planners to specialise in District Centre Management.
The first study projects started in
2009.
Training Concept District Centre Management for Students of
Public Administration, Urban Planning and Economics
4.1 Introduction: District Centre Management
in the Course of Studies
For the Bachelor’s programme “Upper Grade
Public Service – Public Management“ at HVF
in Ludwigsburg, a two-term study offer has
been worked out and implemented since 2010.
It comprises the subjects of economic development
and real estate, urban planning, social
affairs as well as fundamentals in law,
communication, project management and academic
research.
The Institute of Place Management (IPM) at
Manchester Metropolitan University (MMU)
together with the Association of Town Centre
Management, London, has devised a study
course Place Management that allows practitioners
to pursue a degree while working as
district managers. It imparts fundamental
Place Management knowledge in the areas of
economy, process organisation, participation
concepts and social skills.
In the following, the different study offers are
introduced. A final chapter outlines the job
profile of District Centre Managers and the required
competences.
Author
Dr. Susanne Häsler
LBBW Immobilien Kommunalentwicklung
GmbH (KE)
Olgastraße 86 | 70180 Stuttgart
Phone: +49 (0)711 64 54 105
Fax: +49 (0)711 64 54 100
E-mail: susanne.haesler@lbbw-im.de
www.kommunalentwicklung.de
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