Manual for District Centre Managers - the ATCM

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4.4.3 International Certificate in Place Management
Designed to run in partnership with a major international
place management conference, the
International Certificate in Place Management
offers existing place managers the opportunity
to adopt a more critical perspective on place
management, development and marketing.
Content
The content of the International Certificate in
Place Management includes:
The nature of place and space: the contested
representations of place; management
and place identity
The relationship between local development
and wider processes of economic, social
and political restructuring
Place marketing theory and practice
Place and destination branding
4.4.4 MSc in Place Management
The MSc in Place Management was developed
in partnership between the IPM and MMU. The
MSc was designed to strike a balance between
practice and theory, to provide place managers
with the analytical tools and subject knowledge
to make long-term progression as individuals
and as crucial parts of place management
partnerships. The content of the MSc is
as follows:
Strategy, Environments and Markets (10 M
Level Credits, 100 student learning hours)
This unit examines the broad range of factors
that influence a place offer and examines how
individual organisations and place management
partnerships can monitor and respond to
them.
Place Marketing and Development (20 M Level
Credits, 200 student learning hours)
This unit considers the nature of pace and
space with particular reference to changing locational
patterns of retailing and other services,
environmental/organisational contexts
affecting place marketing/development and
Critical perspectives on place marketing
Planning and land use: theory and practice
Local development: policy and intervention
Critical perspectives on place management
Social exclusion, social capital and community
development
Urban futures
The International Certificate in Place management
has, so far, been delivered alongside the
International Downtown Association Conference
(in London, 2010) and has been awarded
to 10 students. It is assessed by means of an
individual assignment (of approximately 3,000
words). The amount of student effort is approximately
100 hours and there are 8 hours of
class contact time, plus one-to-one on-line assignment
support from a tutor.
the role of stakeholders in shaping the place
marketing process.
Project Management Methods and Tools (20
M Level Credits, 200 student learning hours)
Dealing with the tools and techniques commonly
used in modern project management,
this unit provides students with a range of
techniques they can use to undertake the management
of a place improvement project.
Accounting and Finance for Managers (10
Level M Credits, 100 student learning hours)
Adopting a managerial perspective, the unit
critically considers the disciplines of financial
accounting, management accounting and corporate
and public finance and evaluates their
practical application in place management.
Understanding People and Organisations (10
Level M Credits, 100 student learning hours)
This unit examines the human dimension of organisations’
operations and how organisational
structure, culture and systems influence
the effectiveness of management.