Manual for District Centre Managers - the ATCM

Without counter steering, the process of downturn
in this deprived area will proceed. Therefore,
various measures have to be found and
tested to stop the decline and to bring about
an upswing.
Initial Situation
The central part of Wehringhausen consists of
a 600 m section with shops and facilities along
Lange Strasse as well as an adjacent square
(Wilhelmsplatz) of about 30 x 50 m.
Although the square itself is not very attractive
and used as a parking space, it is the central
meeting place and hosts the weekly market
that is well used and frequented by the inhabitants.
Results of MANDIE – Approaches to District Centre Management
Source: Nicole Schüler Source: Antje Solenski
Some of the retailers and service providers of
the district had formed a community of interest
that has been transformed into the association
“Wir in Wehringhausen e.V.”.
They promote their businesses and initiate
measures and events to increase the attractiveness
of the district.
Analysis
The shop sizes along Lange Strasse and around
Wilhelmsplatz are limited and do not comply
with the standards of larger retail stores or
chains. So far, there is no possibility to establish
a larger store of 800 m² that would attract
more people to stay within the district for shopping.
On the other hand, some specialised retailers
are well-established and attract people
from the district as well as from the surrounding
areas. Some of the small shop units have remained
vacant for years and contribute to the
negative image and picture of decline.
One of the most important aspects for a vital,
sustainable district is that there is sufficient
supply of food and everyday necessities within
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