Boxoffice-March.1988
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KANSAS CITY, KS<br />
8220 Nieman Road<br />
Brookhollow Industrial Park<br />
Lenexa, Kansas 66214<br />
Tel, (913) 492-0966<br />
Gene Krull<br />
Ken Lang<br />
SEAHLE, WA<br />
14020 N E 21st St<br />
Bellevue, WA 98007<br />
Tel, (206) 641-4896<br />
Twyla Odegaard<br />
LOS ANGELES, CA<br />
3100 West Warner<br />
Santa Ana, CA 92704<br />
Tel, (714) 751-2628<br />
William Miller<br />
KNOXVILLE, TN<br />
Johnny Williams<br />
Tel (615) 522-1535<br />
Home Office<br />
51 Sugar Hollow Rd., Danbury CT 06810<br />
Phone (203) 748-3889<br />
Don and Mary Miller - Doug Teetor<br />
Technical Equipment<br />
for the Motion Picture Industry<br />
Offices in following locafions:<br />
TAMPA, FL<br />
Sunstate Commerce Park<br />
4897A W Waters Ave,<br />
Tampa, Florida 33614<br />
Tel, (813) 884-7909<br />
Barney Bailey<br />
NEW ORLEANS, LA<br />
1305 Distributors Row, Suite I<br />
Haratian, LA 70123<br />
Tel, (504) 734-0707<br />
Chiarles Achiee<br />
BOSTON, MA<br />
381 Elliot St<br />
Newton Upper Falls,<br />
MA 02164<br />
Tel, (617) 965-6630<br />
Joe Rossi<br />
Response No 105<br />
CINCINNATI, OH<br />
3740 Glenway Ave,<br />
Cincinnati, OH 45205<br />
Tel, (513) 921-7770<br />
Tom Fishier<br />
Robert Simminger<br />
DALLAS, TX<br />
1620 North 1-35 Suite 308<br />
Carrollton, TX 75006<br />
Tel. (214) 446-2247<br />
RW Pinkston<br />
BALTIMORE, MD<br />
7210 Rutherlord Rd<br />
Baltimore, MD 21207<br />
Tel, (301) 944-6230<br />
Nick Moenssens<br />
ENGLAND<br />
Brian Hobbs<br />
Cinema Supply and Design<br />
UK Ltd<br />
London, England<br />
SOUND SORBIC<br />
technically Is the ideal acoustical wall panel<br />
system to work with 70 mm Dolby Stereo;<br />
35 mm Dolby Stereo" and mono.<br />
SOUND SORBlC is also rated to meet<br />
acoustical criteria in houses equipped with<br />
Lucasfilm's THX' system.<br />
For full information on SOUND SORBlC<br />
call 1-800-821-3595. Or write:<br />
O'BRien*<br />
5301 East 59th Street, Kansas City, MO 64130<br />
Dnihv r,t'-ri'n" 1^ ,1 ingistcfrd u.tctnma'k ol Dult>y Lubaralones Cofporalion<br />
THX* (s d reg/s/efed Uademafk of I ucasttim UO<br />
nymg sound systems. I hey had recently<br />
come up with a new sound package that<br />
solved the problem of speaker placement<br />
[see sidebar], so they were the<br />
natural people for us to contact.<br />
"I had always been impressed with<br />
AMC, anyway," Stewart continues. "I<br />
liked even the small things, like the way<br />
that they spend a few extra dollars providing<br />
theatre seats with the cup holders.<br />
It has always seemed like they give<br />
a little bit more to their customers, and<br />
that's why we went with them."<br />
In January of last year, the LCCS<br />
debuted to the public in one of the auditoriums<br />
of AMC's six-plex in Torrance,<br />
near the home base of Stewart Filmscreen.<br />
Measuring 15 feet by 35 feet and<br />
designed to handle films projected both<br />
in 1.85 and in 'scope, the screen proved<br />
to offer even more surprises once it was<br />
installed.<br />
"Before we put the screen in, the<br />
theatre had been using a 3,000 watt<br />
bulb," says Gerald Nash. "We downgraded<br />
the bulb to 2,000 watts and when<br />
we measured the reflected light off the<br />
screen, it was still way above the<br />
SMPTE recommended standard. So not<br />
only are we giving the exhibitor a far<br />
superior image, but in the long rtm he<br />
will be saving on electricity and bulb<br />
use."<br />
There is also a LCCS in AMC's Century<br />
14 complex in Century City, Calif,<br />
although it is so small as to not get the<br />
full impact of the system (the plan had<br />
originally been to install one of the<br />
screens in one of the large theatres, but<br />
AMC had already committed itself to<br />
using THX sound in those situations).<br />
Stewart Filmscreen does not have an<br />
exclusive relationship with the theatre<br />
chain — Gerald Nash says that Sigma<br />
Design Group is also working vWth<br />
Showscan on some proposed sites — but<br />
it is hoped that AMC will continue to<br />
support the LCCS and will give it a<br />
prominent place in many of the complexes<br />
that the circuit is building. Based<br />
on the results from the LCCS in AMC's<br />
Torrance theatre, that seems quite possible.<br />
"We are in constant contact with the<br />
managers of the theatre, and they tell us<br />
that the public has definitely noticed<br />
the difference," says Stewart. "In fact,<br />
we caused a slight problem for the<br />
theatre when they booked 'Beverly Hills<br />
Cop ir into two of its houses, including<br />
the one w\(h the LCCS. According to the<br />
managers, people who had previously<br />
experienced the quality of the image on<br />
the LCCS screen insisted on getting<br />
tickets for the LCCS-equipped theatre's<br />
screenings of 'Cop II,' and even chose to<br />
wait for a later show if necessary.<br />
"To g('t that kind of response without<br />
having posted a big sign out front t("lling<br />
people about the better screen is w.vy<br />
encouraging to us."<br />
MM<br />
84 BOXOFFKE<br />
Response No 107
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