Boxoffice-March.1988
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with style and impact; that's a minimum<br />
requirement to sustain real growth Real<br />
growth is increased ticket sales Improved<br />
grosses are great, if they are not mainly<br />
attributable to higher ticket prices. The<br />
best way to increase profits is to sell more<br />
tickets and concessions.<br />
The increase in availability of him<br />
product yields the best opportunity for<br />
growth we have experienced in at least 40<br />
years Customers of all ages are again<br />
interested in going to the movies 1 would<br />
hate to see us blow it, but we could<br />
Pleasing and entertaining customers is<br />
the only way to grow We inight need a<br />
little luck to do it. but thoughtful, hard<br />
work will be more valuable<br />
Exhibitors have begun to focus more on<br />
pleasing their customers, but we still have<br />
a way to go We have leam
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