Boxoffice-March.1988
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THEATRE PROFILE<br />
.<br />
Backwoods to the Future:<br />
Is America Ready For A<br />
State-of-the-Art<br />
Boondock Six-Plex?<br />
By Jim Ko/.ak<br />
Associate; Editor<br />
LAWN<br />
CHAIRS AND sleeping bags.<br />
Anyone who's ever smirked derisively<br />
at moviegoers camped out in<br />
lawn chairs and sleeping bags to catch<br />
the next day's premiere screening of<br />
"Return of the Jedi" or "Beverly Hills<br />
Cop H" will appreciate the genius of the<br />
Essaness Oakwood Mall six-plex's 25-<br />
cent "preferred seating" policy.<br />
(continued p 88)<br />
In the Western States. .<br />
• 16/35/70mm Projection and Sound Equipment<br />
• Screens. Drapery, Curtain-Motors. Rigging and Track.<br />
•Auditorium Seating.<br />
• <strong>Boxoffice</strong> and Lobby Equipment and Furnishings.<br />
• Marquee Letters.<br />
• Crowd-Control Ropes & Posts.<br />
•Concession Equipment.<br />
• Architectural Consulting.<br />
• Installation and Service.<br />
REPRESENTING MAJOR MANUFACTURERS<br />
Carl W. Williams<br />
3151 Cahuenga Blvd. West,<br />
Suite 110<br />
Los Angeles, California 90068<br />
Telephone 213-8740188<br />
OMtC Hotv it (^ S
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