Boxoffice-March.1988

Kerasotes
(continued from p 85)
cording to Peterson, Kerasote's drive to
be the best is a direct result of the overall
belief in exhibition today that the
customer's comfort is priority number
one.
Working with interior designer Jim
WOson of Springfield, 111., Kerasotes
built a theatre that is unique to Danville
(in all of its construction and remodeling,
the circuit attempts to avoid a "cookie
cutter" look to its theatres and tries
to make each visually different from the
rest). All six of the theatres has 35mm
projection and stereo sound, and all of
the auditoriums feature rocking chair
seating. The sizes of the rooms range
from 157 to 276 seats, with a total of
1,300 seats in the six theatres. Each
screen is complemented by a travelling
curtain,
adding a touch of class which
many smaller theatres choose to do
without. "A great deal of thought was
given to every detail, and the whole project
was geared toward emphasizing the
theatre's decor and the patron's comfort,"
Peterson says. "It was our goal to
make the customer feel like it is an
event to go to a movie." MM
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