Proceedings - Translation Concepts

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MuTra 2006 - Audiovisual Translation Scenarios: Conference Proceedings Mario De Bortoli & Fabio Minazzi Figure 3. Good cross-component constraint analysis results in successful localization It is to be noticed that these constraints trigger a set of QA activities that are to be performed on the assembled product. It is to be noticed that the terms multimedia and media-rich contents both used in this paper, refer to the same concept: not a simple assembly of media that are provided to the user, rather, a combination of contents with complex cross-references and functional relationships. 80
The role of costs, time, amount MuTra 2006 - Audiovisual Translation Scenarios: Conference Proceedings Mario De Bortoli & Fabio Minazzi In order to complete the picture we need to account for three additional parameters: cost, time, amounts. Each one of these parameters strongly influences the localization process: 1. cost of each working step in the production line Some steps much more expensive than others by their very nature, e.g. audio recording, video editing, software engineering. As an example: once the editing of the video is completed, the cost of adding to a video a single string that has been changed/overlooked is much higher than the cost of simply re-translating it. 2. time involved in each working step Some steps are slow to activate. For example the booking of actors for a recording of a single string can take days if the actor is on vacation. Some steps are slow to be performed as a result of lengthy manual operations like the manual insertion of strings in a set of layered pictures. 3. amount of content to be processed The amount is always an important parameter (this has an influence on both cost and time). For example if the translated text is placed in thousands of pictures, the DTP step can become the bottleneck of the entire localization process. Defining priorities in the localization process: the driving localization components As a result of the constraints analysis and cost/time factors we can now define the driving localization components: those components that due to the influence of their constraints, and of the related cost/time/amounts factors, shape the entire localization process. Traditionally when defining the localization process usually the order of translation is done first and then, with the translated text all the media are populated. This model does not work, in many multimedia localization cases where the order for translation is often driven by the most time-consuming task. In this example the product to be localized features some interactive elements that generate constraints to the on screen dynamic text and the audio text as well. We analyse two localization plannings that look equivalent, but indeed are not. In the first localization process (see figure 4) before starting and analysis of the contents showed the cross-component constraints. The interactive elements are outlined to be the driving localization component because of the constraints that are generated on other components. Another driving localization component is the audio. In fact, the process for recording the audio is estimated to be longer than the time for integrating the on screen dynamic text so it must start first, so that the other translations can proceed while the audio is being produced. The total project duration following the localization process 1 is 11 days. 81
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TABLE OF CONTENTS Part I: Multiling
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