Proceedings - Translation Concepts

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MuTra 2006 - Audiovisual Translation Scenarios: Conference Proceedings Mario De Bortoli & Fabio Minazzi Bibliography • Szarkowska Agnieszka , "The Power of Film Translation", Translation Journal, Volume 9, No. 2 April 2005 • Savourel Yves, XML Internationalization and Localization, SAMS, 2001, pp. 126-133 • Esselink Bert, A practical guide to localization, J. Benjamins Publishing, 2000 • Walsh Aaron E., Bourges-Sevenier Mikaël , MPEG-4 Jump Start, Prentice-Hall PTR, 2000, Chapter 1 • Chapman Nigel, Chapman Jenny, Digital Multimedia, J Wiley ans Sons, 2000, pp 348-367 • Maroto Jesus, De Bortoli Mario, Languages in international advertising campaigns: the transcreator, International Journal of Localisation (2004). Localisation Research Centre. Limerick. Ireland. • Maroto Jesus, De Bortoli Mario, Localisation and webvertising: conveying the digital • communication mix, Proceedings of the eContent Localisation conference, 2002, University College Dublin, Ireland • Maroto Jesus, De Bortoli Mario, Web site localisation, Proceedings of the European Languages and the Implementation of Communication and Information Technologies (Elicit) conference, 2001, University of Paisley, UK. • De Bortoli Mario, Maroto Jesus, Translating colours in web site localisation, Proceedings of the European Languages and the Implementation of Communication and Information Technologies • (Elicit) conference, 2001, University of Paisley, UK. 90
Yves Gambier (Turku) Contents EU-High-Level Scientific Conference Series MuTra 2006 – Audiovisual Translation Scenarios: Conference Proceedings Multimodality and Audiovisual Translation 1 Introduction 2 Piecemeal research 3 TS and AVT 4 The challenge of accessibility and reception 5 The socio-cultural relevance of applied research 6 The contribution of multimodality in the study of subtitling 7 To conclude 8 References Abstract The current development of audiovisual translation (AVT) is fragmented. However, several challenges must be taken up if we want to better understand the impact and consequences of AVT on our daily habits. Therefore, this paper raises four main issues: the need to revise and rethink certain concepts in Translation Studies, because of digitisation; the urgent need to carry out reception studies in order to provide AV programmes accessible to all; the need to highlight the sociocultural relevance of applied research, in such a way that the field is not any longer considered as a constellation of problems but a valuable asset addressing the demand for multilingual and multicultural communication; and finally, the need to find out a methodology able to deal with multimodality – otherwise the major risk is to focus on language, precluding from comprehending these challenges. 1 Introduction In the digital era, some people cannot avoid trying to catch a magic glimpse of the future of film: with digitization, it would be far cheaper to shoot, cut, edit, duplicate, distribute, and release films, and even cheaper to write scripts, produce special effects, adjust the lights, dress the set, apply the makeup, find the costume and provide screen translation. For others, the brave new digital world does not help you to tell a better story, will not replace the mystical experience of watching a film in a cinema. However, for everybody – including the translator – the length of time between films being made and when they are shown (in DVD, on the Internet and the mobile phone) is getting shorter, the commercial and technical convergence between the media, telecommunication and Information and Communication Technology (ICT) is speeding up, and the relationship between the copyright holders and broadcasters is also changing rapidly. For these reasons, we could dream of digitopia. But here, my intention is not to deal with the implications of technology. Let me only mention that new services such as streaming, video and TV on demand, TV on mobile (with new types of very short films), podcasting, etc., will challenge not only providers but also screen translators. The way we will access and consume audio-video-radio programs will change the whole management and financing of the audiovisual (AV) sector. I also believe the type and size of the programs will give new impetus to dubbing, interpreting and voice-over. That is enough for the technical background of my presentation. © Copyright 2006-2007 by MuTra 91
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