#LOVEFMD

WE LOVE FMD. SO SHOULD YOU.
As an established and authoritative brand, FMD has a long history in fashion since 1998 and is nowadays the world’s
largest fashion database. With all the fashion data around and the great fashion professionals with whom we had the
chance to work with over the last years, we decided to turn our experience into something creative: a new fashion
magazine with a diversified editorial concept that focuses on delivering as much fashionable information to the reader.
Our loveFMD Magazine aims at providing the full elegancy of the world of fashion in a new form and furthermore, we are
reinventing the publishing of magazines with an innovative and unique marketing concept that unifies an interactive print
and digital publication. Stay tuned and watch out for something new at your newspaper stand!
The biannually issued magazine covers the whole range of sections offered by FMD with carefully selected and outstanding
fashion works and interviews from and with the most sublime personalities in fashion.
In our first issue, we are offering unique stories and exclusive editorials on over 200 pages of pure content, produced by
notable guest fashion editors and leading-edge photographers as well as featuring emerging new faces from the fashion
industry.
Among others, Stuart Weitzman and Fabric Frontline CEO Riccardo Pfenninger-Fabro shared their esteemed thoughts in
an exclusive interview for loveFMD. German stunner and promising top newcomer Antonia Wesseloh has given us a first
résumé of her modeling career and unveiled her Instagram addiction.
Furthermore, we have taken over an everlasting discussion about racism in fashion and we analysed an FMD-supported
scientific research that highlights factual numbers. A serious concern that is continuously emerging during the fashion weeks
and that has seen some of the most famous supermodels as harsh critics towards fashion designers and brands.
To round off the variety of our editorial content, we have sceptically studied the business with new faces that turns out to
become a substantial revenue branch of the modeling industry.
The looks you will find in our #1 are mostly exclusive loveFMD productions for whom I had the honour to style the great
results and to work with an always-charming and professional team that made this issue possible. This issue’s editorials are
rounded off by an outstanding pick from top photographers such as David Benoliel, Thomas Woland as well as a notable
and interesting “American Love Story” shoot by Pascal Heimlicher, just to mention a few.
Our cover story addresses the Autumn/Winter beauty looks 2014/2015, photographed by Wolf Steiner, in clean and
flawless portraits.
We hope you enjoy our new product and we are keen on hearing your feedback, whether it is good or not.
With much love,
Your loveFMD Team
Iva Mirbach
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5 | loveFMD.com