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Our loveFMD Magazine aims at providing the full elegancy of the world of fashion in a new form and furthermore, we are reinventing the publishing of magazines with an innovative and unique marketing concept that unifies an interactive print and digital publication. Stay tuned and watch out for something new at your newspaper stand!

PLEASURE STATE WHITE LABEL BROCCATO

PUSH-UP PLUNGE BRA €34.32, PLEASURE

STATE WHITE LABEL BROCCATO STRING

THONG BRIEF €17.15, FABRIC FRONLINE

BRAIDS SCARF FUCHSIA & NOTTE LUMI-

NOSA EACH €345

Do You think that there is a real future for manufacturing

in Switzerland?

It is and will remain a great challenge especially for the

textile industry. With the growing consumer awareness for

social responsibility, manufacturing in Europe will be able

to keep its niche position. With regard to the fashion industry

of course only on a premium / luxury level.

How do you think has the Swiss fashion industry

developed in the last years?

For many years the Swiss fashion industry stood for quality

and innovation. Since 4-5 years a very creative group of

Swiss designers caught the interest of the international fashion

scene. These designers combine traditional craftsmanship,

innovative materials and a multicultural, cosmopolitan

design approach.

What do you feel is the hardest step in creating a

successful print? How about in creating a collection

of prints?

I would say in the case of Fabric Frontline it is to find the

perfect balance between saving the brand identity and

creating new, contemporary designs at the same time.

And of course always keeping the high standard of quality

our customers are used to. Furthermore the coloration is

an essential component in the development process of a

beautiful design. A small change of a color shade and the

respective design immediately appears more lively.

What inspires Fabric Frontline’s designs? Where

does the team gather inspiration for their work?

Our beautiful nature with its gorgeous flowers, plants and

animals is an inexhaustible source of inspiration. There are

so many colours and amazing shapes. But also art from all

different cultures inspires our designers. There is no recipe

for gathering inspiration. Openness towards other cultures,

curiosity and a positive attitude to life are the best sources

for inspiration.

What defines good design?

Good design thrills fashion interested people by a harmonic

combination of material, pattern and art. Furthermore it

stands out from the great mass.

What about the new collection – what can we expect?

The motto of our Spring Summer 2015 collection is “Tell a

Tale”. A great theme and infinite source for creative people,

as you can surely immagine. So I would say, wait and

see.

What should every woman have?

Of course a selection of scarves that delight with precious

materials (silk, cashmere) and unique colorful designs that

give that certain something to every look.

55 | loveFMD.com

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