#LOVEFMD

PLEASURE STATE WHITE LABEL BROCCATO
PUSH-UP PLUNGE BRA €34.32, PLEASURE
STATE WHITE LABEL BROCCATO STRING
THONG BRIEF €17.15, FABRIC FRONLINE
BRAIDS SCARF FUCHSIA & NOTTE LUMI-
NOSA EACH €345
Do You think that there is a real future for manufacturing
in Switzerland?
It is and will remain a great challenge especially for the
textile industry. With the growing consumer awareness for
social responsibility, manufacturing in Europe will be able
to keep its niche position. With regard to the fashion industry
of course only on a premium / luxury level.
How do you think has the Swiss fashion industry
developed in the last years?
For many years the Swiss fashion industry stood for quality
and innovation. Since 4-5 years a very creative group of
Swiss designers caught the interest of the international fashion
scene. These designers combine traditional craftsmanship,
innovative materials and a multicultural, cosmopolitan
design approach.
What do you feel is the hardest step in creating a
successful print? How about in creating a collection
of prints?
I would say in the case of Fabric Frontline it is to find the
perfect balance between saving the brand identity and
creating new, contemporary designs at the same time.
And of course always keeping the high standard of quality
our customers are used to. Furthermore the coloration is
an essential component in the development process of a
beautiful design. A small change of a color shade and the
respective design immediately appears more lively.
What inspires Fabric Frontline’s designs? Where
does the team gather inspiration for their work?
Our beautiful nature with its gorgeous flowers, plants and
animals is an inexhaustible source of inspiration. There are
so many colours and amazing shapes. But also art from all
different cultures inspires our designers. There is no recipe
for gathering inspiration. Openness towards other cultures,
curiosity and a positive attitude to life are the best sources
for inspiration.
What defines good design?
Good design thrills fashion interested people by a harmonic
combination of material, pattern and art. Furthermore it
stands out from the great mass.
What about the new collection – what can we expect?
The motto of our Spring Summer 2015 collection is “Tell a
Tale”. A great theme and infinite source for creative people,
as you can surely immagine. So I would say, wait and
see.
What should every woman have?
Of course a selection of scarves that delight with precious
materials (silk, cashmere) and unique colorful designs that
give that certain something to every look.
55 | loveFMD.com