Agency A-to-Z - Haymarket Media Group

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AGENCY A-TO-Z Estudio Ray 5555 E. Van Buren, #105, Phoenix, AZ 85008 Phone: 602-840-1580 E-mail: strategy@estudioray.com • Web: www.estudioray.com Euro RSCG Life 200 Madison Avenue, New York, NY 10016 Phone: 212-532-1000 • Fax: 212-213-0449 Web: www.eurorscglife.com Parent company: Havas, Paris, France Officers: Doug Burcin, Co-CEO, Euro RSCG Life North America; Donna Murphy, Chief Operating Officer; Michel Nakache, CEO, Euro RSCG Life Europe and Asia/Pacific; Ed Stapor, Co-CEO, Euro RSCG Life North America. Offices: Euro RSCG Life Chelsea, Euro RSCG Life LM&P, Euro RSCG Life LM&P Chicago, Euro RSCG Life MetaMax, Euro RSCG Life PR, Euro RSCG Life StratStar, Euro RSCG Life x2, Meeting Planning Center Euro RSCG Life Chelsea 75 Ninth Avenue, New York, NY 10011 Phone: 212-299-5000 • Fax: 212-299-5050 Web: www.eurorscglife.com Founded: 2003 Parent company: Euro RSCG Life, 200 Madison Avenue, New York, NY 10001 Officers: Ed Stapor, Co-CEO, North America; Pamela Pinta, Managing Director; Scott Tanelli, EVP, Creative Officer, Art; Steven Nothel, EVP, Director of Client Services; John DeFranco, EVP, Director of Client Services. Healthcare accounts:Boehringer Ingelheim: Micardis, Micardis HCT; Celegene Corporation: Revlimid, Thalomid; GlaxoSmithKline: Casopitant, Pazopanib; Wyeth: Effexor XR, Enbrel, Pristiq (VMS/MDD), Protonix, Zosyn; Shire US, Inc: Lialda/Mezavant; Savient: Peg-Uricase. Number of Accounts gained: 2 Accounts gained: Wyeth: Enbrel; Savient: Peg-Uricase. Number of Accounts lost: 0 Services: A full-service healthcare agency that includes consumer, audiovisual capabilities as well as market research and strategic planning. Through our x2 division we also offer medical education, CME, and interactive. Divisions: Euro RSCG Life Oncologix FEATURED WORK Product: Revlimid Client: Celgene Creative/account team: Amadeus Dimas, Creative Director; Rick Peets, Assoc. Creative Director; Malcolm Hall, Creative Director; Jean Jacoby, Assoc. Creative Director; Jeff Gruenglas, Copy Supervisor; Scott Tanelli, Chief Creative Officer; John Timmins, EVP/Managing Director. Why this ad is special: The Revlimid “Parabola” is an innovative campaign designed to launch this paradigm-changing and eagerly awaited oncology product over several indications to the Healthcare Professional. The core Revlimid parabola graphic is highly campaignable: it represents “universal ideas” with a globe, a sail, a beacon of light, and a butterfly. Yet, overall branding integrity is maintained for each execution. Product: Corporate Client: Wyeth Neuroscience Creative/account team: Lisa Lim, Sr. Writer; Jason Pacheco, Art Supervisor; Sung Rno, Creative Director; Julian Molesso, Creative Director; Eric Morse, VP, Account Group Supervisor. Why this ad is special: This print campaign creates a higher profile for the Wyeth Neuroscience group within the CNS Healthcare community. Using provocative copy and editorial photography to emphasize the emotional side of mental health research, this campaign draws attention to the real benefits of a strong CNS pipeline: changing everyday lives. 156 MM&M JULY 2007 Euro RSCG Life LM&P 200 Madison Avenue. New York, NY 10016 Phone: 212-251-7901 Web: www.eurorscglife.com Founded: 1980 Parent company: Euro RSCG Life, 200 Madison Avenue, New York, NY 10011 Officers: David M. Paragamian, President; Robert Levine, EVP, Managing Director; Frank Cotugno. EVP, Executive Creative Director; Steve Bertuzzi, VP, Director of Operations. Healthcare accounts: Pfizer: Lyrica, Xalatan, Chantix, Genotropin, Maraviroc; Wyeth: Prevnar, Prevenar; Talecris: Gamunex, corporate; Boston Scientific: Taxus patient compliance; Femme Pharmaceuticals: new products. Number of Accounts gained: 2 Accounts gained: Boston Scientific, Femme Pharmaceuticals. Number of Accounts lost: 0 FEATURED WORK Product: HIV/AIDS Division Client: Pfizer Creative/account team: Audrey Naversen, Group Art Director; Carolyn Hamilton, Copy Supervisor; Mark Arnold, Management Supervisor. Media team: Nancy Calamito, Assoc. Media Director. Why this ad is special: In this corporate ad for Pfizer’s HIV/AIDS division, it seemed appropriate to link Pfizer’s creativity in fighting HIV through novel therapies and community partnerships to the creativity of the HIVpositive artist Joe Average. His message of hope for all people living with HIV/AIDS is one that Pfizer shares. This ad was meant to applaud creativity in all its forms. Euro RSCG Life LM&P Chicago 36 E. Grand Avenue, Chicago, IL 60521 Phone: 312-640-3190 • Fax: 312-640-3219 E-mail: skip.thurnauer@eurorscg.com • Web: www.eurorscglife.com Founded: 2002 Parent company: Euro RSCG Life, 200 Madison Avenue, New York, 10016 Officers: Chicago Executive Management Committee: Skip Thurnauer, Managing Director; Larry Farkos, Group VP, Director of Operations; Rich Angelini, Group VP, Creative Director. Healthcare accounts: Evanston Northwestern Healthcare: corporate communications; Meridian Medical Technologies: DuoDote; Boston Scientific: TAXUS Express2 Stent; Organ Recovery Systems: LifePort; Bowman Medical Research: corporate communications; Hollister Wound Care: corporate; Gelita Health Initiative: CH Alpha professional promotion. Number of Accounts gained: 4 Accounts gained: Evanston Northwestern Healthcare: corporate communications; Boston Scientific: TAXUS; Organ Recovery Systems: LifePort; Bowman Medical Research: corporate. Number of Accounts lost: 1 Accounts lost: King Pharmaceuticals Canada. FEATURED WORK Product: Ravinia Client: Evanston Northwestern Healthcare Creative/account team: Rich Angelini, Creative Director; Brendan Gately, Assoc. Creative Director/Writer; Matt McIntyre, Art Director; Doug Fox, Account Executive. Why this ad is special: Evanston Northwestern Healthcare’s connection to their community is strong, so running an ad in the program for the nearby Ravinia music festival was obvious. What wasn’t so obvious was how the team would show the connection between a healthcare system and the music and musicians of the festival.
Euro RSCG Life MetaMax 200 Madison Avenue, 7th Floor New York, NY 10016 Phone: 212-726-5050 • Fax: 212-726-5070 Web: www.eurorscglife.com Parent company: Euro RSCG Life, 200 Madison Avenue, New York, NY 10016 Officers: Doug Burcin, Co-CEO, North America; Julie Monroid EVP, Managing Director; Tony Pisciotta EVP, Director of Client Services; Eric Pluckhorn SVP, Management Supervisor; Steve Bertuzzi VP, Director of Creative Operations; Lori Spielberger, EVP, Chief Creative Officer; Julien Jarreau EVP, Chief Creative Officer; Joanna Maleszweski, Human Resources Generalist. Healthcare accounts: Biogen Idec: Tysabri; Endo Pharmaceuticals: Lidoderm, Synera; GlaxoSmithKline: casopitant, pazopanib; Lev Pharmaceuticals: C1-INH; Nektar: new product; sanofi-aventis: Apidra, Lantus, OptiClik, SoloStar, Lovenox. Number of Accounts lost: 0 Offices: Euro RSCG Life MetaMax, NJ. FEATURED WORK Product: Tysabri Client: Biogen Idec Creative/account team: Account: Kathy Coogan, SVP, Group Management Supervisor; Carla Silverman, VP, Account Supervisor; Suzanne Newell, VP, Account Supervisor; Tony Pisciotta, EVP, Director of Client Services. Creative, John Born, VP, Group Copy Supervisor; Diane Martin, VP, Group Art Supervisor (no longer with the company); Lori Spielberger, EVP, Chief Creative Officer; Julien Jarreau, EVP, Chief Creative Officer; Frank Cotugno, EVP, Exec. Creative Director. Why this ad is special: This ad positively positions the return of Tysabri, an MS therapy voluntarily withdrawn after 3 patients developed a rare viral brain infection (PML). It communicates the emotional benefit (patients’ ability to reach their hopes) behind the key differentiating feature (superior efficacy) using an art style unique to the category. Euro RSCG Life x2 200 Madison Avenue, 2nd Floor, New York, NY 10016 Phone: 212-251-8800 • Fax: 212-251-8819 E-mail: askx2@eurorscglife.com • Web: www.eurorscglifex2.com Parent company: Euro RSCG Life, 200 Madison Avenue, New York, NY 10016 Officers: Jeff Hoffman, Managing Director of Client Services; Gene Cavazos, Chief Marketing Officer; Terry Gallo, Chief Creative Officer; Frank Buchner, Chief Technology Officer; Michelle Savaglio, Chief Operations Officer. Healthcare accounts: Abbott: Omnicef; Biogen: Avonex, Tysabri; Bristol-Myers Squibb: Atripla, Baraclude, Sustiva; Combe: Vagisil; Genentech: Lucentis, Raptiva, Xolair; Novartis: Tekturna; Ortho-McNeil: Concerta, Procrit; sanofi aventis: Apidra; Lantus, Lovenox; Talecris: Gamunex, Plasbumin, Prolastin, Thrombate; Warner Chilcott: Femcon, Loestrin. Services: Euro RSCG Life recently consolidated five of its healthcare communications divisions into one collaborative unit named x2. This consolidation represents a “first” in the industry for an agency network. A “brains without borders” concept, x2 combines the strengths of Euro RSCG Life Adrenaline, Interaction, Lightning Communications, ManagedEdge, and Medical Education to provide clients with a comprehensive solution from a single company. This innovative consolidation offers DTC, DTP, medical education, digital, and managed care marketing. At the core of x2 is collective data management expertise, which will leverage the most profitable consumer relationship-marketing programs across all targets and communications channels. Divisions: DTP, digital, medical education, and managed markets FEATURED WORK Product: Lovenox Client: sanofi-aventis Creative/account team: Creative: John Berzolla, Creative Director; Sean Kelly, Art Director — Offline; Marissa Kraft, Copywriter; Chad Martin, Art Director — Digital; Kelly Denato, Junior Art Director — Digital. Account: Michael Collins, VP Account Director; Tricia Kieran, VP Account Supervisor; Daniel Xavier, Account Supervisor; Lindley Harding, Account Supervisor; Andrew Provenzano, Sr. Account Executive; Angelique Haddock, Account Coordinator. Why this ad is special: The Know Your Risk Awareness campaign brought attention to consumers about the signs, symptoms, and risk factors for deep vein thrombosis (DVT blood clots). Executed through a series of direct mail and email packages and a focus on specific aspects found to be of greatest interest to these patient, consumers learn about the seriousness of the condition and the benefits of protection with Lovenox. Product: World AIDS Day Client: Bristol-Myers Squibb Creative/account team: Account Team: Richard Marshall, Director Client Services; Scott Tucker, Group Account Supervisor; Katie McCollough, Account Executive. Creative Team: Terry Gallo, Chief Creative Officer; Stephen Dolleck, Creative Director/Art Director; Daniel Crumrine, Copywriter. Why this ad is special: Light to Unite is a Bristol-Myers Squibb sponsored World AIDS Day event, inviting people touched by HIV/AIDS to join a growing community showing their support in the fight against HIV/AIDS in the U.S. Based on this powerful campaign, almost 2 million people lit virtual candles online November-December 2006. Expect Advertising, Inc. 1033 Route 46, Clifton, NJ 07013 Phone: 973-777-8886 • Fax: 973-777-4703 E-mail: info@expectad.com • Web: www.expectad.com Founded: 1999 Officers: Ravi Sachdev, President; Michael Elder, VP Operations; Susan Levant, VP Creative Director; Phil Brody, PhD, Medical Consultant; Edward Prins, MD, Medical Director. Healthcare accounts: Edwards Lifesciences, Cordis Endovascular, AstraZeneca, Third Wave Technologies, B. Braun, Baxter Healthcare. Divisions: Medicast, medical education provider; Expect Direct, direct marketing; Expect Web, interactive design and marketing; Ifufillments, fufillment and logistical support; and Expect Displays, trade shows. FEATURED WORK Product: Carpentier-Edwards Heart Valve Rings Client: Edwards Lifesciences Creative/account team: Susan Levant, Rachel Buttera, John Hetherington, Tom Pinni and Ravi Sachdev. Media team: Alex Andreani. Why this ad is special: Edwards Lifesciences wanted to communicate the new 2006 AHA Guidelines which showed that treating the right side of the heart is very important in extending the lives of patients living with valvular heart disease. Up until now, the physicians have been primarily treating the left side. The “Whole Heart” campaign focuses on treating the left as well as the right side of the heart. The campaign is receiving excellent feedback from the target audience and the client. Fister Lauberth, Inc. 275 Union Boulevard, 17th Floor, St. Louis, MO 63108 Phone: 314-367-5600 • Fax: 314-367-2288 E-mail: Jmaurer@fisterlauberth.com • Web: www.FisterLauberth.com Founded: 1988 Officers: Amy Fister, Principal; Jennifer Maurer, Marketing Manager; Kristen Templin, Marketing Manager; Lynn LaChance, Managing Director. U.S. billings breakdown by media/source 2006 Journals 30.% Conventions/exhibits 20.0 Direct marketing 10.0 Sales materials 30.0 Public relations 10.0 AGENCY A-TO-Z JULY 2007 MM&M 157
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