Agency A-to-Z - Haymarket Media Group

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Centron 90 Fifth Avenue, 10th Floor, New York, NY 10011 Phone: 646-722-8999 • Fax: 646-722-8988 E-mail: infocentron@centroncom.com • Web: www.centroncom.com Founded: 2005 Parent company: HealthSTAR Communications, 1000 Wyckoff Avenue, Mahwah, NJ 07430 Officers: Marcia McLaughlin, President; Michael Metelenis, Chief Creative Officer; Maria Fasulo, EVP, Managing Director; Janice Gelfond, EVP, Managing Director; Letty Albarran, EVP, Creative Director/Copy; Frederick Rescott, EVP, Creative Director/Art. U.S. billings breakdown by media/source 2006 2005 Advertising 50.0% 60.0% Branding 15.0 10.0 Medical education 30.0 20.0 Relationship marketing 5.0 5.0 Strategic consultation 5.0 Healthcare accounts: Barr Laboratories: all products; Duramed: Mircette, Trexall, two new product assignments; Eisai: Ontak, Targretin capsules, Targretin gel; Genta: new oncology product, Ganite; Pfizer: Aromasin; Millennium: Velcade; Stiefel Laboratories: Podiatry Franchise, Soriatane, Mimyx, Verdeso; Solvay-Wyeth-Lundbeck: new schizophrenia product: Solvay: new Parkinson’s Disease product. Number of Accounts gained: 10 Accounts gained: Duramed: two new product assignments; Eisai: Ontak, Targretin capsules, Targretin gel; Millennium: Velcade; Stiefel Laboratories: Soriatane, Mimyx, Verdeso; Pfizer: Aromasin. Number of Accounts lost: 1 Accounts lost: Novartis Consumer: Triaminic. Services: An exciting agency filled with brand communications specialists who are seasoned professionals dedicated to doing what’s right for their cients’ brands. Centron’s senior level strategic thinkers are independent, motivated, and entrepreneurial pros who want to work the brand and partner with clients to grow their business. Clients not only like what we’re saying, they like what we’re delivering - strategic, smart, creative solutions. New Hire Detail: Janice Gelfond, EVP, Managing Director: Promotional Medical Education. Divisions: Advertising/branding; promotional medical education FEATURED WORK Product: Podiatry Franchise Client: Stiefel Laboratories Creative/account team: Letty Albarran, Creative Director/Copy; Frederick Rescott, Creative Director/Art; Jennifer Hannon, Art Director; Janine Chianese, Copywriter; Christopher Mangione, SVP, Management Supervisor; Dominic Viola, VP, Account Group Supervisor. Why this ad is special: This ad is truly one where the image communicates it all. The team at Centron gave the iconic symbol for partnership a meaningful twist. By turning the handshake into a footshake, this ad telegraphs Stiefel’s commitment to a partnership with podiatry. Chameleon 4 Cambridge Way, East Windsor, NJ 08520 Phone: 609-448-0560 • Fax: 609-448-1902 E-mail: swilliams@chameleon-inc.com • Web: www.chameleon-inc.com Founded: 1996 Officers: Dan Thomas, President; Sharon Marshall, Strategic Director; Connie Arcury, Creative Director. U.S. billings breakdown by media/source 2006 Journals 20.0% Conventions/exhibits 5.0 Direct marketing 10.0 Sales materials 10.0 Consumer media 10.0 Healthcare accounts: Pfizer: hypertension; Imclone: corporate; J & J: personal care; Pharmagistics: fulfillment; McNeil: analgesics; Novartis: corporate Web; Star Healthcare: corporate; American Liver Foundation: NJ Foundation for Aging. Number of Accounts gained: 5 Accounts gained: Pfizer: hypertension; Imclone: corporate; Select Access; J & J: OB; Shire: anti-inflammatory. Number of Accounts lost: 1 Services: Advertising and creative design, direct marketing, interactive Web services, brand development, DTC and DTP advertising, medical writing, trade show graphics and incentives, public relations, general collateral. Chandler Chicco Agency 450 W. 15th Street, 7th Floor, New York, NY 10011 Phone: 212-229-8400 • Fax: 212-229-8496 E-mail: contact@ccapr.com • Web: www.ccapr.com Officers: Robert Chandler, Co-founder and Principal; Gianfranco Chicco, Co-founder and Principal. Offices: Los Angeles, CA and Washington, DC AGENCY A-TO-Z Cline Davis & Mann 220 E. 42nd Street, New York, NY 10017 Phone: 212-907-4300 • Fax: 212-687-5411 E-mail: webmaster@clinedavis.com • Web: www.clinedavis.com Founded: 1984 Parent company: Omnicom Group, Inc., 437 Madison Avenue, New York, NY 10022 Officers: Ed Wise, Chairman and CEO; Carol DiSanto, President; Josh Prince, Managing Partner, Chief Creative Officer; Phil Roselin, Managing Partner, Director, Business Development; Mark Friedman, Managing Partner, Creative Director, Art; Joe Magnemi, Managing Partner, Chief Financial Officer; Erin Ellis, EVP, Co-Director of Client Services; Wendi Goodman, EVP, Co-Director of Client Services; Lori Klein, EVP, Director of Medical and Scientific Affairs; Ben Ingersoll, EVP, Creative Director, Copy; Debra Polkes-Greenwald, EVP, Creative Director, Art; Chris Palmer EVP, Group Creative Director. Healthcare accounts: Pfizer: Caduet, Eraxis, Lipitor, Rebif, Sutent, Vfend, Viagra, Zeven, Zyvox; Novartis: Elidel, Xolair, Indacaterol, TOBI, MFF; Genentech: Rituxan, Lucentis, Raptiva, Xolair; Novo Nordisk: Norditropin, Norditropin Cartidges, Levemir, NovoLog, NovoLog Flex Pen, NovoLog Mix 70/30, Activella, NovoSeven, Vagifem; Amgen: Aranesp CRI, Aranesp HCV, Aranesp Nephrology, Denosumab, Epogen, Mimpara EU, Sensipar; Janssen: Risperdal Consta, Risperdal Consta Austism, Invega; Organon: Cerazette, Implanon, Nuva Ring, Sugammadex; Solvay: Androgel, Creon; Eisai: Aciphex (interactive & print); Schering-Plough: Asmanex, Foradil, Proventil, MFF, TOBI; Abbott Vascular: ML Vision; Serono: Rebif; Allergan: Botox Therautics (interactive & print); Scios: Rivaroxaban; Bayer: Rivaroxaban; Valeant: Viramidine; Vistakon: Alcaftadine, Vilasta; Ortho-McNeil: Ionsys. Number of Accounts gained: 36 Accounts gained: Rituxan RA, Asmanex, Proventil, Foradil, MFF, Rivaroxaban, Sugammadex, ML Vision, Invega, Risperdal Consta, TOBI, Indacatereol, NVA/NQA, Norditropin, NovoSeven, NovoLog Flex Pen, Implanon, Eraxis, Aciphex. Number of Accounts lost: 0 New Hire Detail: Laura Cruz, SVP, Chief Information Officer; Pam Georges, SVP, Director of Facilities & Office Services. Offices: Princeton, NJ; Los Angees, CA; and San Francisco, CA Divisions: Managed markets, professional, direct-to-patient, mulicultural marketing, interactive, relationship marketing, medical and scientific affairs, and account planning. CommonHealth 446 Interpace Parkway, Parsippany, NJ 07054 Phone: 973-352-1000 • Fax: 973-352-1500 Web: www.commonhealth.com Founded: 1992 Parent company: WPP, 27 Farm Street, London Officers: Matt Giegerich, President and CEO; David Chapman, Managing Partner; Meg Columbia-Walsh, Managing Partner; Stacey Singer, Managing Partner; David Chapman, acting president, Adient; Michael Parisi, president, Altum; Darlene Dobry, JULY 2007 MM&M 149
AGENCY A-TO-Z president, Carbon; Julian Green, general manager, CommonHealth London; Dr. Jean Marc Mosselmans, European regional president, CommonHealth Paris; Marc Weiner, president, Conectics and Qi; Rich Levy, president, Ferguson; Stacey Singer, president, HLS; Joe Gattuso, president, MBS/Vox; John Nosta, president, Noesis; Meg Columbia-Walsh, president, CommonHealth Consumer Group; Christopher Tama, president, ProCom; Shaun Urban, president, Solara. Healthcare accounts: Abbott Laboratories, Allergan Inc., Altana, American Regent, Ariad Pharmaceuticals, AstraZeneca, Bayer Healthcare Pharmaceuticals (formerly Berlex), Biosense Webster, Boehringer Ingelheim, Bristol-Myers Squibb, Cambrex Corporation, CancerCare, Inc., Centocor, Inc., Cephalon, Cordis Corporation, CSL Behring (formerly ZLB Behring), Daiichi, Daiichi/Lilly, Dava Pharmaceuticals, Dendrite, Duramed Pharmaceuticals Inc., Eisai, Eli Lilly and Company, Enzon, Esprit Pharma, Ethicon, Ethicon Endo-Surgery, Forest Labs/Replidyne, Genentech, Inc., GlaxoSmithKline, Hoffmann-La Roche Inc., Hospira Inc., INO Theraputics, Janssen Pharmaceuticals, Johnson & Johnson, Johnson & Johnson/Merck Consumer Pharmaceuticals Co., Johnson & Johnson Wound Management, McNeil Consumer Healthcare, MedPointe Pharmaceuticals, Merck & Co., Inc., Myriad Genetics Inc., Novartis Consumer Healthcare, Novartis Pharmaceuticals Corporation, Noven/Novagyne, Organon, Ortho Biotech, Ortho-McNeil Neurologics, Ortho-McNeil Pharmaceuticals, Inc., OrthoNeutrogena, PDL BioPharma, Pfizer, PGSM (global division of J&J), PharmaDerm, PriCara, Procter and Gamble, Reckitt Benckiser, Reliant, Roche Laboratories, Sanofi-Aventis, Schering-Plough, Shire Pharmaceuticals, TAP Pharmaceutical Products Inc., Visiting Nurse Services of New York, Wyeth, Wyeth Consumer Healthcare, Y-Me National Breast Cancer Organization. Services: Branding and identity; comprehensive CME; consumer advertising and promotion, contract sales/outsourced marketing; experiential marketing; global marketing; interactive services; managed care marketing; market research; media planning and buying; medical education; professional advertising and promotion; professional and patient education materials; publication planning; relationship marketing; research-based consulting; sales training communications and development; strategic planning and business development. Offices: Adient, 434 Interpace Parkway, Parsippany, NJ 07054; Altum, 444 Interpace Parkway, Parsippany, NJ 07054; Carbon, 420 Interpace Parkway, Parsippany, NJ 07054; CommonHealth London, 141 Westbourne Terrace, Paddington, London W2 6JR; CommonHealth Paris, 21, rue Quentin Bauchart, 75008 Paris, France; Conectics, 426 & 442 Interpace Parkway, Parsippany, NJ 07054; Ferguson, 404 Interpace Parkway, Parsippany, NJ 07054; HLS, 402 Interpace Parkway, Parsippany, NJ 07054; MBS/Vox, 440 Interpace Parkway, Parsippany, NJ 07054; Noesis, 2110 Headquarters Plaza, Morristown, NJ 07960; CommonHealth Consumer Group, 424 Interpace Parkway, Parsippany, NJ 07054; ProCom, 432 Interpace Parkway, Parsippany, NJ 07054; Qi, 430 Interpace Parkway, Parsippany, NJ 07054; Solara, 422 Interpace Parkway, Parsippany, NJ 07054 and Chanin Building 43rd Floor, 122 East 42nd St., New York, NY 10017. Divisions: Adient: full-service professional advertising and promotion agency; Altum: full-service professional advertising and promotion agency; Carbon: full-service professional advertising and promotion agency; CommonHealth London and CommonHealth Paris: full-service global professional and consumer advertising and promotion agencies; Conectics: research and media planning services; Ferguson: full-service professional advertising and promotion agency; HLS: medical-education services; MBS/Vox: research-based consultancy specializing in physicianpatient communication; Noesis: full-service professional advertising and promotion agency; CommonHealth Consumer Group: two full-service consumer advertising and promotion, and relationship marketing agencies; ProCom: medical-education services; Qi: a full service digital agency; Solara: managed care marketing services. FEATURED WORK Product: Estrasorb Client: Esprit Pharma Creative/account team: Cindy Johnson, Management Supervisor; Scott Watson, Chief Creative Officer; Gail Berlese, Creative Director/Art Director; Michele Moss, Creative Director/Copywriter. Why this ad is special: This campaign “turned over a whole new leaf” for Estrasorb, the only soy-based topical estrogen lotion, a new and safer option that relieves not only the hot flashes suffered by millions of women, but also their concerns about estrogen therapy, and reinforces that physicians can feel confident prescribing it. Thanks to Estrasorb, they can all “Feel Good Again.” Compass Healthcare Communications 14 Nassau Street, Princeton, NJ 08542 Phone: 609-688-8440 • Fax: 609-688-8399 E-mail: mail@compasshc.com • Web: www.compasshc.com Founded: 2003 Officers: Peter H. Nalen, President/CEO; Kristin Marvin Keller, VP, Client Services. Healthcare accounts: Abbott Laboratories: Advicor, Niaspan; Santarus Inc.: Zegerid; Alexion Pharmaceuticals: Soliris; Bristol Myers Squibb: Erbitux, Abilify; Actelion Pharmaceuticals, Inc.: Ventavis; Novartis Oncology: Proleukin; Esprit Pharmaceuticals: Sanctura; Synova Healthcare: 150 MM&M JULY 2007 Fem-V, Today Sponge; Oscient Pharmaceuticals: Antara; Valeant Pharmaceuticals: Diastat, Migranal, Infergen, Zelapar, Tasmar; Boston Scientific: Prolieve; Celgene Corporation: Revlimid. Number of Accounts gained: 5 Accounts gained: Novartis Oncology: Proleukin; Cotherix (now Actelion Pharmaceuticals Inc.): Ventavis; Esprit Pharmaceuticals: Sanctura; Celgene Corporation: Revlimid; Oscient Pharmaceuticals: Antara. Number of Accounts lost: 0 Services: A leading independent, full-service, online marketing agency. We design, implement and measure award wining, online marketing programs for our clients in the healthcare industry. Our in-depth understanding of who comes online and why ensures our clients best meet the distinct information needs of each of their targets in the manner they desire. Using the worlds leading analytical technology and our marketing know-how we ensure all of our programs are proven successful. New Hire Detail: Robert Renjilian, Account Director; Heather Derenthal, Account Supervisor; Justin Mathews, Account Supervisor; Christine Robbins, Account Executive; Jeff Friedman, Director, Project Management; Justin Shepp, Project Manager; Andrea Asadourian, Marketing; Dawn Grulozovic, Administrative Assistant. Concentric Pharma Advertising 71 W. 23rd Street, New York, NY 10010 Phone: 212-633-9700 • Fax: 212-633-0573 E-mail: info@concentric-rx.com • Web: www.concentric-rx.com Founded: 2002 Officers: Ken Begasse Sr. Managing Partner, Chief Strategic Officer; Ken Begasse Jr. Partner, Director of Client Services; Michael Sanzen, Partner, Creative Director; Sayan Ray, Associate Creative Director. U.S. billings breakdown by media/source 2006 2005 Journals 10.0% 20.0% Alternative media 15.0 5.0 Conventions/exhibits 10.0 15.0 Direct marketing 10.0 5.0 Sales materials 45.0 30.0 Consumer media Sales training and 5.0 10.0 preparation 5.0 Healthcare accounts:Bayer Healthcare Pharmaceuticals: Betaseron; Pfizer: Cardura XL, Caverject Impulse, Depo Testosterone; DePuy Spine: Charite, Spotlight, Expedium; Mitsubishi Pharma America: Corporate, MCI-196; Elixir: Rx Brands; Warner Chilcott: Loestrin 24, Femcon Chewable, Taclonex, Doryx; Cobolt: corporate; INO: INOmax. Services: A full-service, media-agnostic, strategic marketing and communications firm. Unique approach draws strategic insights from in-depth exploration of the beliefs and behaviors of the “3 P’s,” the key customers who interact during each prescription drug sale: the physician, the patient and the plan. The Concentric approach is to consider this customer dynamic in its totality, from the onset of strategic planning through execution and program implementation. Fully-integrated services employ a multi-channel approach and include: strategic planning, marketing consultation, brand development, pre-commercialization planning, U.S. and global marketing professional and consumer communications, relationship marketing, patient education and sales force support programs. New Hire Detail: Ken Moran, Director of Agency Services; Tim Campbell, Group Director, Account Services; Chris Henshall, Marketing Consultant. Divisions: Concentric Managed Care, Concentric Consumer, Concentric and Consulting Elixir Rx: Project Shop FEATURED WORK Product: Betaseron Client: Bayer Healthcare Pharmaceuticals Creative/account team: Michael Sanzen, Creative Director; Sayan Ray, Associate Creative Director; Aimee Eastwood, Group Supervisor of Copy; Ken Begasse Jr., Director of Client Services; Amanda Rivera, Account Supervisor. Why this ad is special: This campaign re-launched Betaseron. The image of the “axon bomb” reminds physicians how devasting MS progression can be. Even in the early stages, a first event can lead to permanent disabilty. Physicians must act quickly with the only product proven to reduce the risk for disability. When a first event strikes “There’s not a moment to lose and it is not a moment too soon for Betaseron.”
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Agency A-to-Z - Haymarket Media Group

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