Agency A-to-Z - Haymarket Media Group

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Julie A. Laitin Enterprises, Inc. 708 Third Avenue, 13th floor, New York, NY 10017 Phone: 212-286-2424 • Fax: 212-286-2345 E-mail: info@julielaitin.com • Web: www.julielaitin.com Founded: 1982 Officers: Julie A. Laitin, President; Cynthia Amorese, EVP. U.S. billings breakdown by media/source Journals 5.0% 2006 2005 Public relations 95.0 90.0 Research, consulting, sales training 10.0 Healthcare accounts: AbelsonTaylor; Adair-Greene Healthcare Communications; Brand Engineers; Ignite Healthcare; Flashpoint Medica; ROI2; Medefield Research; PSL Research; First Word. Number of Accounts gained: 4 Accounts gained: Brand Engineers, Medefield Research, PSL Research, First Word. Number of Accounts lost: 1 Accounts lost: RCW*McCann. Services: Advertising and promotional services. AGENCY A-TO-Z Lanmark Group, Inc. 527 Industrial Way West, Eatontown, NJ 07724 Phone: 732-389-4500 • Fax: 732-389-4998 E-mail: info@lanmarkgroup.com • Web: www.lanmarkgroup.com Founded: 1977 Officers: Howard Klein, President, CEO; Michael McCarthy, Chief Creative Officer; Tracey Clayton, Director of Operations. U.S. billings breakdown by media/source 2006 2005 Journals 12.0% 12.0% Alternative media 10.0 18.0 Conventions/exhibits 10.0 10.0 Direct marketing 13.0 12.0 Sales materials 20.0 22.0 Consumer media 1.0 Public relations 16.0 16.0 Other 18.0 10.0 AD HERE Healthcare accounts: Sunstar Americas, Inc.: oral hygiene products (consumer & professional); Conair: Interplak power toothbrush; Darby Dental Supply: dental products distributor DentalEZ: operatory & dental equipment; Johnson & Johnson Oral Health Products; Milestone Scientific: single tooth anesthesia device; Orapharma: Arestin, Ossix Plus; Sirona: inLab and CEREC system; Wm. J. Wrigley: Orbit chewing gum; Zhermack: impression material. Number of Accounts gained: 4 Accounts gained: Hu-Freidy, EI Solutions (a division of Hu-Freidy), Lincroft Village Dental, Milestone Scientific, Zhermack USA. Number of Accounts lost: 0 JULY 2007 MM&M 167
AGENCY A-TO-Z Services: Personal call center, market research/e-marketing service, Website development, audio/visual production, PR, event management, warehouse and fulfillment, ASI certified, tradeshow management, direct marketing, database marketing, focus group studies, branding. 168 MM&M JULY 2007 FEATURED WORK Product: Oral Health Products Family Client: Johnson & Johnson Creative/account team: Dawn Fenn, Associate Creative Director; Michael McCarthy, Chief Creative Officer; Cathy Guiney, Account Supervisor. Media team: Judy Adelman, Media Manager. Why this ad is special: We reached the audience through use of informative entertainment. LehmanMillet 60 Canal Street, Boston, MA 02114 Phone: 617-722-0019 • Fax: 617-722-6099 Web: www.lehmanmillet.com Founded: 1978 Parent company: HealthSTAR Communications, 100 Woodbridge Center Drive, Suite 202, Woodbridge, NJ 07095 Officers: Bruce Lehman, CEO; Jack Curran, President; Deborah Lotterman, EVP Creative Director; Clayton Daniells, EVP Creative Director; Stacey Howmann, EVP Client Service; Carolyn Morgan, VP Business Development. U.S. billings breakdown by media/source 2006 Journals 20.0% Alternative media 15.0 Conventions/exhibits 10.0 Direct marketing 15.0 Sales materials 25.0 Consumer media 5.0 Public relations 10.0 Healthcare accounts: Abbott Diagnostics, Abbott Point of Care, Allergan, Anesiva, Baxter, CardioVations, Cordis Corporation, Cytyc Corporation, DePuy Orthopaedics, Inc., DePuy Spine, Inc., Digene Corporation, Edwards Lifesciences, Ethicon Endo-Surgery, Inc., Ethicon, Inc., Haemonetics, Innovative Spinal Technologies, Johnson & Johnson Health Care Systems, LifeCell Corporation, Mauna Kea Technologies, Nanogen, Obagi, Optos, Organogenesis, Inc., Otsuka America Pharmaceuticals, Q-Med AB, Quest Diagnostics, Inc., Sequenom, SmartPill, Somanetics, WL Gore. Number of Accounts gained: 14 Accounts gained: Anesiva, Abbott Point of Care, Baxter, Cytyc Corporation, Edwards Lifesciences, Haemonetics, Innovative Spinal Technologies, Mauna Kea Technologies, Nanogen, Obagi, Optos, Sequenom, SmartPill, Somanetics. Number of Accounts lost: 1 Offices: Irvine, CA FEATURED WORK Product: Corporate Client: Abbott Diagnostics Why this ad is special: While laboratorians know they do a vitally important job, they feel all-but-invisible within the health care community. We saw an opportunity to connect with Abbott Diagnostics’ target customers by helping to elevate the status of the lab profession to the broader public. Leverte Associates 8 Wright Street, Westport, CT 06880 Phone: 203-221-4900 • Fax: 203-221-4901 Web: www.leverte.com Founded: 1990 Parent company: HealthStar Communications Inc., 100 Woodbridge Center Drive, Suite 202, Woodbridge, NJ 07095 Officers: James Patchen, President; Richard Schneider, VP Creative Services. U.S. billings breakdown by media/source 2006 2005 Journals 20.0% 12.0% Alternative media 7.0 Conventions/exhibits 3.0 Direct marketing 21.0 Sales materials 80.0 33.0 Consumer media 3.0 Public relations 2.0 Other 19.0 FEATURED WORK Product: Corporate Client: Cooper Surgical Why this ad is special: Cooper Surgical is renowned for the superior optics provided by its custom, German-made Leisegang line of clinical colposcopy products. The sheer simplicity of this ad demonstrates the power of brand recognition—both name and image—earned during nearly a half century of designing the world’s most popular colposcopes. Borrowing from the human eye the concepts of precise acuity and precision instrumentation confers on the colposcope the quality of unsurpassed engineering. The power of this brand allows the instrument to speak for itself. The Hal Lewis Group 1700 Market Street, 6th floor, Philadelphia, PA 19103 Phone: 215-563-4461 • Fax: 215-563-1148 E-mail: info@hlg.com • Web: www.hlg.com Founded: 1982 Officers: David Winigrad, President; James Boland, EVP & COO; Maureen Mangiavas, Sr. Director, Business Development; Kathie Carnes, VP, HR. U.S. billings breakdown by media/source 2006 2005 Journals 5.0% Conventions/exhibits 5.0 Sales materials 25.0 Strategic 10.0 Branding 20.0 Advertising 25.0 65.0 Sales force promotion 25.0 Interactive 20.0 Healthcare accounts: ARIAD Pharmaceuticals, Inc.: corporate account; Aspect Medical Systems: BIS, BIS Vista; Baxter Corp.: global infusion systems; BD (Becton Dickinson): prefill systems; Bristol-Myers Squibb: Reyataz; Bristol-Myers Squibb Medical Imaging: Cardiolite; Cytogen Corp.: ProstaScint; CSL Biotherapies: Afluria; Discovery Labs: corporate, Surfaxin; Healthpoint, Ltd.: Accuzyme, Collagenese Santyl, Oasis, Panafil, Xenaderm; MDS Pharma Services: Global CRO; Merck & Co.: Cosopt; Neuronetics: NeuroStar TMS Therapy. Accounts gained: ARIAD Pharm., Baxter Corp., CSL Biotherapies, Cytogen Corp., Neuronetics. Services: The core division is focused on marketing and creative excellence for every stage of a brand’s cycle; (HLG InSight is comprised of uniquely qualified professionals from the medical, pharma, and agency professionals which focus on market insight, positioning, and strategy development; and HLG Interactive is our specialized team of individuals who turn ordinary creative into extraordinary digital, interactive, and Web-based creative expressions and more. New Hire Detail: Steven Lang, Director, Client Services. Divisions: HLG Advertising, HLG InSight, and HLG InterActive
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Agency A-to-Z - Haymarket Media Group

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