Agency A-to-Z - Haymarket Media Group

AGENCY A-TO-Z
Healthcare accounts: Mallinckrodt Pharmaceuticals, Wolters Kluwer Health, CHAN Healthcare
Auditors, St. Elizabeth’s Hospital, St. Genevieve Hospital, Ascension Health, Mercy Health
Systems, Mercer Retina & Vitreous Consultants.
Number of Accounts gained: 2
Accounts gained: Wolters Kluwer Health.
Services: Strategic marketing planning, name/tagline generation, logo design, media planning
and placement, advertising, Web design, electronic media, and sales and marketing collateral.
FEATURED WORK
Product: Medi-Span
Client: Wolters Kluwer Health
Creative/account team: Jennifer Weis, Art Director; Teresa
Connor, Production Coordinator.
Media team: Jennifer Maurer, Marketing Manager.
Why this ad is special: In publications where it is a challenge
to break through the clutter, this ads dramactic color pallette
and design pops off the page. The messaging is direct and to
the point drawing readers into the benefits of partnering with
the brand. All supported by a visual that reenforces the overall
brand essence the power of Medi-Span.
Flashpoint Medica
158 W. 29th Street, New York, NY 10001
Phone: 212-894-9750 • Fax: 212-894-9751
E-mail: info@flashpointmedica.com • Web: www.flashpointmedica.com
Founded: 2005
Parent company: Omnicom Group, Inc., 427 Madison Avenue, New York, NY 10022
Officers: Charlene Prounis, Managing Partner; Risa Bernstein, Managing Parnter;
Helen Appelbaum, Partner; Steve Frederick, Creative Director.
U.S. billings breakdown by media/source
2006 2005
Journals 30.0% 30.0%
Alternative media 15.0
Conventions/exhibits 10.0 10.0
Direct marketing 10.0 10.0
Sales materials 40.0 35.0
Patient education 10.0
Healthcare accounts: Genentech: Herceptin; UCB, Tussionex; Enzon: Abelcet; Indevus
(formerly Valera): Valstar, Supprelin; Noven: Vivelle-Dot; Genentech: Rituxan projects; Integra Life
Sciences: Mozaik; Forest: Minalcipran proects; Lexapro projects.
Accounts gained: Enzon: Abelcet; Indevus: Supprelin; Genentech: Rituxan RA projects; Forest:
Minalcipran & Lexapro project.
Number of Accounts lost: 0
Accounts lost: Completed project on Niravam.
Services: Doctor-patient encounter, DTP, interactive, sales training, video, thought leader
development, advisory boards, and promotional medical education.
New Hire Detail: Steve Frederick, SVP, Creative Director. Hired from Ogilvy Healthworld where
he was creative director for 15 years.
Media team: Dora Shankman.
FEATURED WORK
Product: Mozaik and
Herceptin
Client: Integra for
Mozaik and Genentech
for Herceptin
Creative/account
team: Mozaik: Nadia
Solomon, Sr. Art
Director; Kerry Baker,
VP, Copy Supervisor.
Herceptin: Nadia
Solomon, Sr. Art
Director; Kerry Baker,
VP, Copy Supervisor.
Why this ad is special: For Mozaik: Mozaik, as a spinal fusion product, helps to bridge the newly
inserted bone cells into the spinal column to build strong bone after spinal fusion surgery. The
bridge imagery works to showcase the strong foundation that is being rebuilt because of Mozaik.
Herceptin imagery showcases real women with HER 2+ breast cancer.
158 MM&M JULY 2007
GCG Healthcare
1612 Summit Avenue, Suite 410, Fort Worth, TX 76102
Phone: 817-332-4600 • Fax: 817-332-4184
E-mail: info@gcgadvertising.com • Web: www.gcghealthcare.com
Founded: 1973
Officers: Scott Turner, CEO; Neil Foster, President; Cameron McDonald, Group
Director; Jake Yarbrough, Group Director.
U.S. billings breakdown by media/source
2006 2005
Journals 20.0% 25.0%
Alternative media 10.0 10.0
Conventions/exhibits 10.0 10.0
Direct marketing 30.0 25.0
Sales materials 25.0 15.0
Consumer media 5.0 5.0
Public relations 10.0
Healthcare accounts: Misys Healthcare Systems: EMR; Sogeval Laboratories: Douxo, Actis-
Omega; Medicis Phramaceutical Corp.: Vanos; DPT Laboratories: corporate; HealthPoint Ltd.:
Surgicept, Triseptin, ActiPrep, Oasis; DFB Pharmaceuticals: corporate; USMD, Inc.: corporate,
Arlington Hospital; Presbyterian Hospital: corporate, women’s center; Triad Hospitals: corporate;
Phyton BioTech: corporate; Texas Health Care, P.L.L.C.; Children’s Neuroblastoma Cancer
Foundation.
Number of Accounts gained: 5
Accounts gained: Actis-Omega, Actiprep, Oasis, Texas Health Care, Children’s Neuroblastoma
Cancer Foundation.
Number of Accounts lost: 2
Accounts lost: Restylane, Triaz.
Services: Physician practice marketing programs, medical education, sales programming, and
relationship marketing.
GIANT Creative/Strategy, LLC
60 Broadway, San Francisco, CA 94111
Phone: 415-227-4444 • Fax: 415-627-9179
E-mail: larry@giantsf.com • Web: www.giantsf.com
Founded: 2002
Officers: Larry Wolheim, Principal; Steven Gold, Principal; Stephen Mullens, Principal;
Mike Sperling, Principal.
U.S. billings breakdown by media/source
2006 2005
Journals 10.0% 15.0%
Alternative media 5.0 5.0
Conventions/exhibits 10.0 5.0
Direct marketing 10.0 10.0
Sales materials 50.0 50.0
Consumer media 5.0 5.0
Interactive 10.0 10.0
Healthcare accounts: Actelion Pharmaceuticals (US & Global): Tracleer, Ventavis, Zavesca,
Corporate; PDL BioPharma: Busulfex, Retavase; Neutrogena Corporation: Professional Products;
Neutrogena Dermatologics: Direct Dispense; Hana BioSciences: Marqibo, Zensana; ArthroCare
ENT: Coblation, Rapid Rhino, Sinus Dressings; Verus Pharmaceuticals: TwinJect, NeurogesX:
Transacin, Conor Medsystems: Costar, Unistar; Synarc: Corporate.
Number of Accounts gained: 5
Number of Accounts lost: 0
New Hire Detail: Adam Gelling, VP, Management Supervisor.