Agency A-to-Z - Haymarket Media Group

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Corbett Worldwide Healthcare Communications 211 E. Chicago Avenue, Chicago, IL 60611 Phone: 312-664-5310 • Fax: 312-649-7232 E-mail: MarketMovingIdeas@corbett.com • Web: www.corbett.com Founded: 1962 Parent company: Corbett Accel Healthcare Group (an Omnicom Group Co.), 211 E. Chicago Avenue, Chicago, IL 60611 Officers: Elaine Eisen, President; Bob DeBartolo, EVP, Executive Director of Client Services; Robin Shapiro, SVP, Executive Creative Director. Healthcare accounts: Alcon Consumer Products, Alcon Pharmaceuticals, Alcon Surgical, Bristol-Myers Squibb Co., Johnson & Johnson, Otsuka America Pharmaceutical, Procter & Gamble Pharmaceuticals Inc., sanofi-aventis. Number of Accounts gained: 3 Number of Accounts lost: 0 FEATURED WORK Product: Actonel Client: Procter & Gamble Pharmaceuticals Inc./sanofiaventis Creative/account team: Account Management: Charlie Austin, Kim Robinson; Copy: Joanna Friel- Wimmer, Tracy Haak; Art: Tom Dickman, Chris Rudnick; Creative Direction: Jerry Coamey. Why this ad is special: Bones have stories to tell. That’s the inspiration behind this new campaign for Actonel. By dramatizing the life her bones have led, this idea brings emotion to the clinical risk of fracture for a postmenopausal woman with or at risk for osteoporosis. In a category full of x-rays and smiling patients, these “bone stories” create a unique, yet relevant way to communicate Actonel’s fracture risk reduction benefit. Core-Create, Inc. 100 Franklin Square Drive, Somerset, NJ 08873 Phone: 732-748-0433 • Fax: 732-748-0430 Web: www.core-create.com Founded: 1991 Officers: Ken Ribotsky, President; Dorene Weisenstein, Executive VP, Creative Services; Jo Ann Mayer, PhD, Senior VP, Medical Director. U.S. billings breakdown by media/source 2006 Advertising 55.0% Medical Education 23.0 Corporate Communications 20.0 Web 2.0 Healthcare accounts: Coria Laboratories: Cloderm, Cera Ve, Salex, Salex Shampoo, Coria Corporate, Coria medical education, 2 products under development; ConvaTec: Aquacel, Aquacel Ag, Veriva XC, Hydrofiber, DuoDERM, FlexiSeal FMS, Ostomy Care, Acute Care, Sensicare, Wound Therapeutics, 2 products under development; Healthpoint Surgical: Surgicept, Triseptin, Actiprep, Exactacain; Sun Biomedical: OraLine, VisuaLine, ProbeLine, BreathScan, new product under development; Interactive Video: MobiLAB; King Pharmaceuticals: Altace; Nikon Optical USA: Nikon Optical Lenses; Xanodyne Pharmaceuticals: Sales-Incentive Program; Biovail Pharmaceuticals Corp.: Drug delivery. Number of Accounts gained: 10 Number of Accounts lost: 0 Divisions: brandkarma, Santa Ana, CA; Alpha & Omega (medical education), Somerset, NJ. AGENCY A-TO-Z FEATURED WORK Product: Salex Shampoo Client: Coria Laboratories Creative/account team: Dorene Weisenstein Cramer Healthcare 425 University Avenue, Norwood, MA 02062 Phone: 781-278-2300 E-mail: info@crameronline.com • Web: www.cramerhealthcare.com Founded: 1982 Parent company: Cramer, 425 University Avenue, Norwood, MA 02062 Officers: Tom Martin, President/CEO; Rich Sturchio, EVP Creative; TJ Martin, EVP Sales & Marketing; Darren Ross, EVP Digital Marketing; Tim Martin, EVP Operations. Healthcare accounts: EMD Serono, Inc., US Surgical, Boston Scientific, Bayer Diagnostics, Siemens Medical Solutions Diagnostics, Phillips Medical, Smith & Nephew, Candela, Idenix. Number of Accounts gained: 4 Accounts gained: Biosymposia, Digene. Number of Accounts lost: 0 Services: A full service digital marketing and event solutions agency specializing in building relationships with highly-targeted healthcare audiences. Creates dialogues that engage and ease your audience along their personal journeys by developing branded and unbranded programs that drive business across the entire brand lifecycle. Services include: brand identity, pre-and postlaunch communications, event production, interactive selling tools, relationship/loyalty programs, patient compliance and educational tools, Websites and media programs, print, video and animation. New Hire Detail: Lisa Reilly, VP Heathcare Strategic Planning; Tom Spicer, VP Account Services; Emily Bulat, Director Strategic Planning. FEATURED WORK Product: MSLifeLines.com Client: EMD Serono, Inc. Creative/account team: Julie Walker, VP Account Services; Kathy Walker, VP Strategy and Creative. Why this ad is special: The newly redesigned umbrella site of MSLifeLines.com offers convenience to the MS community and Rebif (interferon beta-1a) patients. This site offers tips on managing the symptoms of MS, injection training videos, inspirational stories about living with MS, a convenient way to participate in ongoing monthly webevents, and much more! Crowley Webb and Associates 268 Main Street, Suite 400, Buffalo, NY 14202 Phone: 716-856-2932 • Fax: 716-856-2940 E-mail: jim.hettich@crowleywebb.com • Web: www.crowleywebb.com Founded: 1986 Officers: James Hettich, Chairman/CEO; David Buck, President/Chief Creative Officer; Richard Spears, Chief Marketing Officer; Jean Fletcher, Chief Financial Officer; James Crowley, VP/Media Director; Jeffrey Pappalardo, VP/Creative Director; Ann Caruana, VP/Account Service. JULY 2007 MM&M 151
AGENCY A-TO-Z U.S. billings breakdown by media/source 2006 2005 Journals 4.0% 5.0% Alternative media 10.0 7.0 Conventions/exhibits 2.0 2.0 Direct marketing 15.0 15.0 Sales materials 20.0 25.0 Consumer media 45.0 40.0 Public relations 4.0 4.0 Other 2.0 Healthcare accounts: AirSep Corporation: medical equipment manufacturer; Associated Healthcare: oxygen distribution; Mercy Hospital Foundation; New Life Management & Development: senior living communities; Praxis Communications, Inc.: centralized patient recruitment for clinical research studies; The Research Center for Stroke and Heart Disease; Siemens Corporation: hearing instruments div.; Take Care Health Systems: retail health clinics. Number of Accounts gained: 6 Accounts gained: AirSep Corporation, Associated Healthcare, Mercy Hospital Foundation, New Life Management & Development, Siemens Corporation, Take Care Health Systems. Number of Accounts lost: 3 Accounts lost: Addition Technology, Aspen Dental, Minrad International. Services: Corporate identity, design, interactive, and market research consultation. Cummins, MacFail & Nutry, Inc. (CM&N Advertising) 134 West End Avenue, Somerville, NJ 08876 Phone: 908-722-8000 • Fax: 908-722-2055 E-mail: ffasano@cmn-adv.com • Web: www.cmn-adv.com Founded: 1951 Officers: Frank Fasano, President; Dominick Cirilli, EVP. U.S. billings breakdown by media/source 2006 2005 Journals 20.0% 25.0% Conventions/exhibits 12.0 12.0 Direct marketing 17.0 12.0 Sales materials 49.0 49.0 Public relations 2.0 2.0 Healthcare accounts: Small Bone Innovations: arthroplasty, internal fixation, external fixation, tissue technology. Innovative Medical Products: surgical positioners; Care Support of America: care coordination; EBI: orthopedics; Olympus America: endoscopy service and repair, endoscopic ultrasound; Opt-e-scrip: personalized medicine test; URL Mutual: generic pharma. Number of Accounts gained: 3 Accounts gained: Olympus America (endoscopy service grp); Opt-e-scrip; Diversified Media Grp. Services: Strategic market planning and development, product/corporate positioning, branding, Web design and implementation. FEATURED WORK Product: Olympus Endoscopy Service and Repair Client: Olympus America Creative/account team: Dom Cirilli, Creative Director; Frank Fasano, Copy Supervisor; Merrilee Zigarelli, Account Executive. Why this ad is special: Client’s objective was to brand the service business—a major revenue contributor that lacked a strong identity. They wanted to communicate the Olympus commitment to excellence. The project put a “face” on this important product line, repositioning the service team as a key liaison to ongoing customer support: “Our Passion for Quality Doesn’t End After the Product is Built.” Deutsch Inc. 111 Eighth Avenue, New York, NY 10011 Phone: 212-981-7600 • Fax: 212-981-7525 Web: www.deutschinc.com Founded: 1969 Parent company: Interpublic Group of Companies, 1114 Avenue of the Americas, 18th floor, New York, NY 10036 152 MM&M JULY 2007 Officers: Donny Deutsch, Chairman; Linda Sawyer, CEO; Peter Gardiner, Partner, Chief Media Officer; Val DiFebo, President/Deutsch NY; Peter Nicholson, Partner, Chief Creative Officer; Mike Duda, Partner, Director of Business Development and Corporate Initiatives; Mike Sheldon, President, Deutsch LA; Eric Hirshberg, President, Chief Creative Officer, Deutsch LA; Fred Rubin, Partner and Director, iDeutsch and directDeutsch. Healthcare accounts:Johnson & Johnson, Novartis Worldwide, sanofi pasteur. Offices: Deutsch LA Divisions: iDeutsch, deutschMedia, designDeutsch, and directDeutsch Donahoe Purohit Miller, Inc. 111 S. Wacker Drive, Suite 4700, Chicago, IL 60606 Phone: 312-341-8100 • Fax: 312-341-8119 E-mail: bigideas@dpmadvert.com • Web: www.dpmadvert.com Founded: 1985 Officers: Ahnal Purohit, President/CEO; Monica Noce Kanarek, EVP, Creative; Jay Doniger, VP Group Creative Head; Mark Kruger, VP Account Services. U.S. billings breakdown by media/source 2006 2005 Journals 15.0% 20.0% Alternative media 30.0 Conventions/exhibits 5.0 Direct marketing 20.0 10.0 Sales materials 45.0 25.0 Consumer media 15.0 15.0 Services: Each of DPM’s three divisions is focused on a different aspect of brand building: DPM Advertising: a health care agency that offers strategically creative, brand-building advertising and education. CPE Communications: a medical communications company, offering medical and patient education. Fact Flow Research: a market research firm with qualitative and quantitative market research capabilities. These divisions can work together seamlessly for strategic/tactical integration, or they can work independently for more targeted support. Offices: 84 Headquarters Plaza, West Tower, 6th Floor, Morristown, NJ 07960 Divisions: DPM Advertising, CPE Communications, and Fact Flow Research. FEATURED WORK Product: Analpram HC Client: Ferndale Laboratories, Inc. Creative/account team: Jay Doniger, VP Creative Group Head. Why this ad is special: Our use of a blushing peach allowed us to present the issue of hemorrhoids in an acceptable way and brought a new, unforgettable face to the issue. Almost instantly, the peach became an unforgettable icon for the condition, and it helped visualize the convenience and efficacy of Analpram HC Singles by happily making its way through everyday scenarios. Dorland Global Corporation One South Broad, 11th Floor, Philadelphia, PA 19107 Phone: 215-625-0111 • Fax: 215-625-9037 Web: www.dorland.com • Founded: 1971 Parent company: Huntsworth Plc, London Officers: Harry A. Sweeney, Chairman, Dorland Global Corporation; Maryrita F. Sweeney, President / COO, Dorland Global Corporation; Charlie Santangelo, EVP, CFO, Dorland Global Corporation; Rich Minoff, President, Dorland Global Health Communications; Nancy Long, President, Dorland Global Public Relations.
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Agency A-to-Z - Haymarket Media Group

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