Agency A-to-Z - Haymarket Media Group

Kane and Finkel Healthcare
Communications
534 Fourth Street, San Francisco, CA 94107
Phone: 415-777-4990 • Fax: 415-777-5019
E-mail: information@kaneandfinkel.com • Web: www.kaneandfinkel.com
Founded: 1997
Officers: John Kane, Principal, Managing Director; Bob Finkel, Principal, Chief
Creative Officer; Deborah Kessler, SVP, Chief Science Liaison; Stefanie Peischl, VP,
Director of Client Services; Jonathan Peischl, VP, Creative Director; Jon Meisner, MD,
VP, Medical Director.
U.S. billings breakdown by media/source
2006 2005
Journals 15.0% 20.0%
Alternative media 15.0 10.0
Conventions/exhibits 5.0 10.0
Direct marketing 5.0 5.0
Sales materials 45.0 50.0
Consumer media 10.0 5.0
Other 5.0
Healthcare accounts: Astellas Pharma US, Inc.: Prograf; Gilead Sciences, Inc.: Ambrisentan,
Flolan; OrthoNeutrogena: Biafine, Centany, corporate branding, Ertaczo, Renova, Retin-A Micro;
CollaGenex Pharmaceuticals Inc.: Oracea; Amylin Pharmaceuticals: Symlin; IntraLase Corp.: FS-
30 Laser; Johnson & Johnson: dermatology technology; Merck & Co.: Fosamax; PDL BioPharma
Inc.: clinical trial recruitment; Questcor Pharmaceuticals Inc.: H.P. Acthar Gel; Santen, Inc.: corp.
Number of Accounts gained: 7
Accounts gained: Astellas Pharma Europe, Ltd.: Advagraf; Abbott Diabetes Care, Inc.:
AD HERE
AGENCY A-TO-Z
FreeStyle, Precision Xtra; DepoMed: Glumetza; FzioMed, Inc.: Laresse; MDL Elsevier:
PharmaPendium; Questcor: Doral; Telik: corporate.
Number of Accounts lost: 3
Accounts lost: Abraxis Oncology; Connetics; Neutrogena Corp.
Services: Interactive and medical science services.
Offices: Boston, MA
FEATURED WORK
Product: Prograf
Client: Astellas Pharma, Inc.
Creative/account team: Bob Finkel,
Creative Director; Michelle Green, Assoc.
Creative Director/Copy; David Bloom, Art
Director; Stefanie Peischl, Director,
Account Services; Carlo Gabaldon,
Account Supervisor.
Media team: Kendall Matz, Media
Director.
Why this ad is special: Organ
transplantation offers people a second chance at life and transplant physicians in particular relate
to their patients on a level that stretches beyond clinical medicine. This 4-part ad campaign series
celebrates the personal accomplishments of individuals who have undergone an organ transplant
and are living life to the fullest. The short staccato copy juxtaposed with strong patient profile
imagery project a calm confidence that is the brand’s reputation. The Prograf brand’s
performance is clinically well established with transplant physicians and it is the number one
prescribed immunosuppressant for transplant. Physician belief in the drug is so strong that we
focused on achievement rather than on simply reinforcing data.
JULY 2007 MM&M 165