Agency A-to-Z - Haymarket Media Group

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Ignite Health 8955 Research Drive, Irvine, CA 92618 Phone: 949-861-3208 E-mail: info@ignitehealth.com • Web: www.ignitehealth.com Founded: 2007 Parent company: Inventiv Health, 500 Olde Worthington, Westerville, OH 43082 Officers: Jackie Herr, Co-founder & CEO; Tim Riley, Co-founder & Chief Marketing Officer; Rich Fair, Co-founder & Chief Creative Officer; Fabio Gratton, Co-founder & Chief Innovation Officer. U.S. billings breakdown by media/source 2006 2005 Journals 5.0% 5.0% Conventions/exhibits 5.0 5.0 Direct marketing 10.0 10.0 Sales materials 10.0 10.0 Digital media 45.0 45.0 Patient education 20.0 20.0 Medical education 5.0 5.0 Healthcare accounts: Lilly: Byetta, Humalog, Strattera; Gilead: Truvada, Viread, Emtriva, Hepsera; Gilead/Bristol-Myers Squibb: Atripla, Cephalon, oncology franchise, Genomic Health, Oncotype DX; Bausch & Lomb Surgical: SofPort IOLs, Amvisc, Stellaris, Storz Instruments, Zyoptix, Amylin, Symlin, Novacea, oncology therapies; Telik: oncology therapies; Merck & Co.: manuals franchise; Refractec: NearVision CK; eyeonics: Crystalens; Edwards Lifesciences: heart valve therapies; Aaron Diamond AIDS Center. Number of Accounts gained: 9 Accounts gained: Cephalon: Treanda, Trisenox; Gilead Respiratory: cystic fibrosis therapy; Lilly: Xigris, Cialis, Arxxant; Bayer Health Care: Kogenate FS; Valeant: Zelapar; Ovation Pharma, Sabril. Number of Accounts lost: 0 ImageSmith Incorporated 674 Highway 202-206, Building 4 North, Bridgewater, NJ 08807 Phone: 908-685-8686 • Fax: 908-685-8816 E-mail: pluckemin@aol.com • Web: www.imagesmith.net Founded: 1994 Officers: Richard B. Smith, President; Jacqueline Chorazak, EVP. U.S. billings breakdown by media/source 2006 2005 Journals 10.0% 15.0% Alternative media 2.0 2.0 Conventions/exhibits 30.0 25.0 Sales materials 50.0 45.0 Packaging 5.0 10.0 Strategy/planning 3.0 Healthcare accounts: Bard Peripheral Vascular, Inc: AV access grafts and tunnelers, peripheral vascular grafts and tunnelers, angioplasty - PTA balloon catheter products and inflation devices, vena cava filters, stents and covered stents, carotid shunts, corporate marketing; C. R. Bard, Inc.: corporate marketing, human resources; BD Diagnostics: preanalytical systems; BD Medical: anesthesia, surgical blades, medication delivery; SurgRx, Inc. Services: Businesss planning and strategy, positioning, corporate and brand identity programs, and communication standards programs. FEATURED WORK Product: Distaflo Bypass Graft & Venaflo II Vascular Graft Client: Bard Peripheral Vascular, Inc. Creative/account team: Jacqueline Chorazak, Account Executive; Richard Smith, Creative Director; Candice Silva, Senior Art Director; Dick Ahnert, Copywriter. Why this ad is special: The use of lenticular graphics was a great vehicle to showcase the flow dynamics within a hemodynamic cuffed graft. The proprietary hemodynamic cuff provides harmonic blood flow and increased patency rates in patients. The postcard mailers used a high-tech production technique to visualize the proprietary hemodynamic cuff technology. AGENCY A-TO-Z IneXel Medical Strategy & Communications 989 Lenox Drive, Building 1, Suite 204, Lawrenceville, NE 08648 Phone: 609-219-8948 • Fax: 609-620-4368 Web: www.inexelmsc.com Parent company: IHC Group; Lowe Healthcare; Interpublic Group Officers: Steven M Palmisano, Sr., SVP, Managing Director; Meg Gardner, VP, Startegic Services; Tessa Hall, Director, Programs and Publications. Healthcare accounts: Bristol-Myers Squibb, Novartis, GE Healthcare, Merck Vaccine Division, Merck & Co., Inc. Infranco Moore Group 588 Broadway, Suite 602, New York, NY 10012 Phone: 212-343-9707 • Fax: 212-343-9701 E-mail: kinfranco@infrancomoore.com • Web: www.infrancomoore.com Founded: 2000 Officers: Karene Infranco, President; Andy Moore, Chief Creative Officer. Integrated Communications Corp. 5 Sylvan Way, Parsippany, NJ 07054 Phone: 973-984-2755 • Fax: 973-984-2759 E-mail: sviviano@icclink.com Web: www.icclink.com Founded: 1985 Parent company: Lowe Healthcare, 5 Sylvan Way, Parsippany, NJ 07054 Officers: Steve Viviano, President & CEO; Paul O’Neill, EVP, Director Account Services; Chet Moss, EVP, Chief Creative Officer; Stacy Patterson MD, EVP, Director Medical Affairs & Education; Frank Galella, EVP, Chief Financial Officer; Mindy DeVido, Director Human Resources; Brian Zorn, General Manager, Trio Communications; David Barratt, Managing Director, ntegrated Communications Corp. Europe. U.S. billings breakdown by media/source 2006 2005 Journals 2.0% 2.0% Alternative media 1.0 1.0 Conventions/exhibits 5.0 5.0 Direct marketing 1.0 1.0 Sales materials Medical education 20.0 20.0 programs 20.0 20.0 Advertising & promotion 51.0 51.0 Healthcare accounts: Novartis: Diovan, Diovan global, Famvir, Lotrel, Aliskiren, Aliskiren global; Shire US: Adderall XR, Daytrana, Vyvanse, SPD-465, Fosrenol; AstraZeneca: Oncology Portfolio, Symbicort, Pulmicort; Sanofi Pasteur: Fluzone, Imogam Rabies — HT, Imovax Rabies, JE-Vax, Menactra; Ortho-McNeil: Elmiron, Ortho Evra, Ortho TriCyclen Lo, Urology Franchise; Ferring Pharmaceuticals: Bravelle, Menopur, Euflexxa; Bausch & Lomb: Retisert, Alrex, Lotemax, Zylet; Johnson & Johnson Pricara: Tapentadol, Ultram ER; Ross: Glucerna, Juven; Johnson & Johnson Consumer Products: Balmex, Head-to-toe, Sun Care, Band Aid, Red Cross First Aid, Cortaid Advanced, Cortaid poison Ivy Care. Number of Accounts gained: 12 Accounts gained: AstraZeneca Pharmaceuticals LP: Pulmicort, Symbicort; Novartis Pharmaceutical Corp.: Exforge; Shire US Inc.: SPD465, Fosrenol; Ross: Juven, Glucerna; Johnson & Johnson Consumer Products Co.: Red Cross First Aid, Band-Aid Adhesive Bandages, Cortaid Advanced, Cortaid Poison Ivy Care; PriCara: Ultram ER. Number of Accounts lost: 1 Accounts lost: Sanofi Pasteur: Daptacel. Services: Brand analysis and development, campaign integration, print advertising campaigns, personal and non-personal selling materials, convention communications, patient education programs and materials, Web design and content creation, interactive sales and education tools, sales representative training/education/motivation, medical education, ad board management, strategic consultation, clinical trial recruitment programs, media planning and buying, new market preparation, thought leader development, publication planning, and insight mining. New Hire Detail: Ken Jordan, EVP Management Supervisor; Peter Bregman, VP Creative Director. Offices: Trio Communications, Parsippany, NJ Divisions: Integrated Communications Europe, London, England JULY 2007 MM&M 163
AGENCY A-TO-Z Interlink Healthcare Communications 989 Lenox Drive, Suite 300, Lawrenceville, NJ 08648 Phone: 609-406-9600 • Fax: 609-406-9046 E-mail: liaquinto@interlinkhc.com • Web: www.interlinkhc.com Founded: 1996 Parent company: Interpublic Group of Companies, New York, NY Officers: Larry J. Iaquinto, President; Jon Male, EVP Creative Director; Dave Renner, SVP Creative Director; Steve Spittel, SVP Management Supervisor; Amy Graham, SVP Management Supervisor; Steve Palmisano, SVP Managing Director IneXel; Jan- Willem van Doorn, MD, SVP Director Medical Strategy and Communications; Leslie Drake, VP Director HR. Healthcare accounts: Boehringer Ingelheim: Aptivus; Bristol-Myers Squibb: Vinflunine, Erbitux, EMSAM, Brivanib, Coumadin, Avapro-Avalide; ENZON: Oncospar; GEHealthcare: Myoview, Visipaque, Omniscan, AdreView; Agera Laboratories: line of cosmeceuticals; Merck: Januvia, Janumet, Zostavax, MK524a/b, V212 Vaccine; Novartis: Transplantation, Sandostatin; Pfizer: PF 676; sanofi-aventis: Avapro-Avalide. Number of Accounts gained: 5 Accounts gained: Boehringer Ingelheim: Aptivus; Bristol-Myers Squibb: Brivinib, Vinflunine; Merck: MK-524; Agera Laboratories: cosmeceuticals. Number of Accounts lost: 0 Services: Full-service healthcare advertising and promotion agency with comprehensive medical education capabilities. Our core capabilities include global branding, professional advertising, sales force promotion, DTC/DTP, exhibit design/convention activities, sales meetings, video production, and affliliate communication. Our capabilities are expanded as a multimedia resource for our brands, including e-solutions and interactive media; and as a medical education resource through advocate development, publication planning, and speakers bureaus. In addition, as a member of the Lowe Healthcare Network, an IPG Company, we have an extensive network of sister agencies servicing clients throughout all major global markets. New Hire Detail: Margaret Gardner, VP Strategic Services for IneXel. Divisions: IneXel Medical Strategy and Communications; Ingrafik Design and Production Studio; and I_link Multimedia Solutions 164 MM&M JULY 2007 FEATURED WORK Product: Oncaspar Client: Enzon Creative/account team: Jon Male, EVP Creative Director; Dave Renner, SVP Creative Director; Elizabeth Hooker, VP Associate Creative Director; John Boyle, Sr. Art Director; Tracy Zuto, Sr. Copywriter; Amy Graham, VP Management Supervisor; Kelli Wagner, Account Executive. Why this ad is special: This campaign juxtaposes a compelling call to action with the powerful humanity expressed by a child with cancer to create a sense of urgency around the first-line choice for acute lymphoblastic leukemia. The framing device is an extension of the logo and also serves as a mechanism for presenting key data. The Jackson Group 5804 Churchman Bypass, Indianapolis, IN 46203 Phone: 317-791-9000 • Fax: 317-791-9800 Web: www.jacksongroup.com Officers: Ron Jackson, Chairman; Kathy Jackson, President; Norm Cosand, CEO; Juri Tults, VP/Business Development; Dave Reyburn, VP/Creative Director; David Stahl, VP/Brand Strategist. Healthcare accounts:Crescent Blades: surgical blades; Eli Lilly: Cymbalta, Symbyax, Zyprexa; Roche Diagnostics: ACCU-CHEK. Number of Accounts gained: 1 Accounts gained: Roche Diagnostics. Services: Vertically integrated marketing communications firm offering branding, strategic planning, creative execution, including in-house printing, mailing, database, call center, emarketing, fulfillment and Website development/hosting. Jocoto Advertising 220 Porter Drive, Suite 120, San Ramon, CA 94583 Phone: 925-855-7412 • Fax: 925-855-7413 E-mail: colette@jocoto.com • Web: www.jocoto.com Founded: 1999 Officers: Principals: Colette Kuhnsman, Director/Account Services; Tom Collins, Creative Director/Art; Steve Coldiron, Creative Director/Copy; John O’Brien, Director of Operations. U.S. billings breakdown by media/source 2006 2005 Journals 20.0% 10.0% Alternative media 10.0 10.0 Conventions/exhibits 20.0 30.0 Direct marketing 25.0 20.0 Sales materials 20.0 30.0 Consumer media 5.0 Healthcare accounts: Heidelberg Engineering: laser retinal imaging; Siemens Oncology: oncology imaging devices; Biosite: advanced diagnostics/biomarkers; Barrx Medical: RF ablation; Astra Tech: urinary catheters; Cholestech Corporation: blood monitoring devices; Thoratec: heart assist devices; Micrus Endovascular: coil technology for intracranial aneurysms; Cardiva Medical: Boomerang closure technology; Adiana: permanent contraception; Advanced Bionics: cochlear implants; Avigen: CNS drug discovery; Amylin Pharamceuticals: diabetes treatment; LipoSonix: Aesthetic procedures, Aptium Oncology: cancer center partner; Hansen Medical: robotic catheters; Washington Hospital: hospital health system; Iridex Corporation: ophthalmic and aesthetic lasers. Number of Accounts gained: 3 Accounts gained: Hansen Medical, Aptium Oncology, Washington Hospital. Services: Branding, campaign development, sales collateral, direct mail, and strategic messaging. New Hire Detail: Bob Pettit. Offices: 501 Second Street, Suite 415, San Francisco, CA 94107 JUICE Pharma Advertising 322 8th Avenue, 10th Floor, New York, NY 10001 Phone: 212-647-1595 • Fax: 212-367-5644 E-mail: connect@juicepharma.com • Web: www.juicepharma.com Founded: 2002 Officers: Managing partners: Lois Moran, President and CEO; Lynn Macrone, EVP; Forrest King, EVP. Officers, Howard Nagelberg, CFO. SVPs, Jennifer Asselin, Randy Goldstein. VPs, Roxana Bannach-Lin, James Cavallaro, Leslee Davies, Laurie Harrington, Michael Kaminski, Adam Kline, Juliana Mace, Chris Reese, Stacie Sylvester, Joan Wildermuth, Hee Sun Yu. Healthcare accounts: Endo Pharmaceuticals: Frova (professional and direct-to-patient, US); Merck & Co., Inc.: Gardasil (professional, US and international), Pneumovax 23 (professional, US), Recombivax HB (professional, US), Singulair asthma and allergic rhinitis (professional and interactive, US), Vaqta (professional, US), Zostavax (professional, US and international). Number of Accounts gained: 4 Accounts gained: Frova, Pneumovax 23, Recombivax HB, Vaqta. Services: A new breed agency—the kind that can develop compelling creative-strategic solutions for their clients and execute them across a digital and print multiple channel platform. Offers a holistic approach to brand communication from a unified creative-strategic team. New Hire Detail: Digital strategist and digital producer. FEATURED WORK Product: ZOSTAVAX Disease Awareness Client: Merck & Co., Inc. Creative/account team: Chris Reese, Assoc. Creative Director—Art; Derek Wood, Group Copy Supervisor; Hee Sun Yu, Account Director. Why this ad is special: This campaign illuminates the seriousness of herpes zoster (shingles) and PHN. It works to violate the physicians’ space by capturing someone in that private moment of excruciating PHN pain. By “reframing” the seriousness of zoster for physicians, we hope to encourage a change in perception about how they might approach this disease.
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Agency A-to-Z - Haymarket Media Group

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