Agency A-to-Z - Haymarket Media Group

Consultant Pharmacists: non-profit professional organization; Bayer Biologicals; Bayer
Pharmaceutical: clinical communications; Bracco Diagnostics: contrast media for imaging
modalities; Bristol-Myers Squibb: pharmaceutical products; Cobe Cardiovascular: cardiac
surgery bypass equipment; Albert Einstein Healthcare System: Moss Rehab/physical
rehabiliation; Gambro Nephrology: nephrology physcian placement, center management
services; Gambro Renal Products: dialysis equipment; Health Inventures: designing, building
ambulaotry surgery centers; Medical Education Collaboratives: CME accrediation; Merck:
pharmaceutical products; Micromedex: medical information technology; National Jewish Medical
Center: respiratory care; Navigant Biotechnologies: pathogen reduction technolpgy; Research
Systems Inc.: workstation applications development; Siemens Medical Systems, Ultrasounds
Group: ultrasound systems; Transtrachael Systems: oxygen delivery systems; Ultraguide: CT
visual guidance system; White House Health Project: preventive and wellness programs;
Colorado Business Group on Health.
Number of Accounts gained: 2
Accounts gained: Rainmaker; Colorado Business Group on Health.
Number of Accounts lost: 0
Services: Strategic planning, market planning, market research, product launches, corporate
identity, advertising, collateral, sales traning materials, multimedia, 3D animation, Web-based
programs and creative, public relations, and special events.
Patient Marketing Group, Inc.
155 Village Boulevard, Suite 200, Princeton, NJ 08876
Phone: 609-779-6200 • Fax: 609-779-6201
E-mail: info@patientmarketing.com • Web: www.PatientMarketingGroup.com
Founded: 1990
Parent company: HAI, Inc. , 600 Congress Avenue, Suite 200, Austin, TX 78701
Officers: Lynn Benzing, CEO; Jackie Budd, SVP Account Management; Brian Mercer,
Chief Creative Officer; Bill Koscho, Chief Technology Officer; Donna Decker, COO.
Services: Full service vertically integrated patient relationship marketing, including CRM
program and system design, creative development, strategy and planning, tailored
communications online and offline, advertising, direct marketing, teleservices, database
management, software development, Web tool creation, program management, market
research, etc.
Divisions: Creative Division - patient relationship marketing; Consulting Division - patient
relationship marketing; Implementation Division - Customer Care Center; Technology Division -
Patient Relationship Marketing; Acccount Management Division - Patient Relationship Marketing;
Patient Health Institute - Market Research; ConsumeRxperience Scorecard - Industry Best
Practices Study.
Pharmaka, LLC
179 State Route 31, Flemington, NJ 08822
Phone: 908-806-2121 • Fax: 908-806-0775
E-mail: info@pharmaka.com
Web: www.Pharmaka.com
Founded: 1990
Officers: John N. Hatzikalfas.
Healthcare accounts: Johnson & Johnson Pediatric Institute, Orth-McNeil Janssen Pharma
Services, Johnson & Johnson World Headquarters, Johnson & Johnson Consumer Companies,
Inc., EOS, Inc., Breakaway Technologies, Biovail.
Services: Logo and corporate identity branding, congress materials, Websites, journal ads,
sales training materials.
Divisions: Team Graphics, LLC
R+M
15100-105 Weston Parkway, Cary, NC 27513
Phone: 919-677-9555
E-mail: info@rmagency.com
Web: www.rmagency.com
Founded: 1993
Officers: Beverly Murray, President; Greg Norton, Vice President.
Healthcare accounts: Pentax Medical, Argos Therapeutics, Cancer Centers of North Carolina,
Quintiles, Sicel Technologies, iGuard, etrials, Sage Software Healthcare Division, MediClick.
Services: Builds powerful brands that positively impact the way we live. Whether for lifestyle,
healthcare of life science companies, their THIRST for branding is unquenchable. The agency has
been recognized regionally and nationally for its business practices, strategic development and
creative execution.
AD HERE
JULY 2007 MM&M 177