Agency A-to-Z - Haymarket Media Group

FEATURED WORK
Product: Vytorin
Client: Merck & Co./Schering-Plough
Creative/account team: Creative Team: Kate Zartler,
VP, Group Creative Director; Jeff Pienkos, VP, Creative
Director; Fiona O’Donnell, Assoc. Creative Director, Art;
James Drosnes, VP, Assoc. Cerative Director, Copy;
Laura Potucek, Group Art Supervisor; Stephen Baum, Art
Director; Tony Morrone, Copy Supervisor. Account Team:
Jessica Wolfe, Account Supervisor; Samantha Sabatos,
Account Executive.
Why this ad is special: This promotion piqued the
interest of cardiologists at the AHA convention in
Chicago, to learn about VYTORIN data, through an
advertisement that was simultaneously site specific to
the city. The concept succeeded by using a colloquial
phrase that a) suggested that physicians would be missing out on something newsworthy and b)
making reference to a famous downtown business district — the “Loop” circled by the L-train.
TMX Healthcare
1100 E. Hector Street, Suite 242, Conshohocken, PA 19428
Phone: 610-897-2500 • Fax: 610-897-2501
E-mail: jgatch@tmxhealthcare.com • Web: www.tmxhealthcare.com
Founded: 1999
Officers: Blair Lyon, CEO; Debra Brown, President; David McMillan, Chief Technology
Officer; Eric Smith, Chief Strategic Officer; Glenn Elias, SVP, Strategic Projects; Kent
Brown, VP, Client Strategy & Services; Christopher Cashdollar, Creative Director;
Thanh Nguyen, VP, Business Operations.
Services: TMX Healthcare, honored as IAC Agency of the Year for 2005, 2006, & 2007, is an
industry leader in digital advertising and communications. TMX combines award-winning creative
with proven technology savvy. Working in partnership with their clients, they deliver effective,
measurable solutions. TMX’s expertise in Six Sigma methodology positions them to work with
optimal efficiency on behalf of their clients. TMX’s turnkey digital communication programs
include interactive learning programs, multichannel digital campaigns, and viral campaigns.
New Hire Detail: Debra Brown, President, joined TMX in April of 2007.With three consecutive
wins for IAC Agency of the Year, TMX was ready to capitalize on its unique, technology-charged
creative, and searched for a dynamic leader who could bring proven global marketing expertise
to TMX’s growing and diverse client roster. After the nationwide search, Debra Brown was the
unanimous choice for president. Brown offers a rare, multidisciplinary pedigree in DM,
relationship, and loyalty marketing in traditional and interactive media: VP of Marketing at Dun and
Bradstreet; EVP Chief Marketing Officer of IPG’s Partnership Group; CEO and President of United
Virtualities; and within the WPP family of companies, President and Managing Director of J. Walter
Thompson Direct, EVP Account Managing Director of Young and Rubicam, and EVP Director of
Client Services of Wunderman Worldwide.
FEATURED WORK
Product: Imaging Technology
Client: Siemens Medical Solution
Creative/account team: Kent Brown, VP, Client
Strategy & Services; Christopher Cashdollar,
Creative Director; Andrew McDonald, Art Director;
Jon Elison, Animator; Neelima Guttikonda,
Developer.
Why this ad is special: This Flash-based microsite
program seeks to inform cardiologists and primary
care physicians about the benefits of the company’s
cutting edge CT scan technology It provides
interactive components using outstanding visual
elements to see how these machines are already
moving medicine one step closer to predicting and
preventing heart disease. Physicians also have the
ability to hear how key opinion leaders feel that these
machines will change the practice of medicine in the
near future. The site contained: KOL Video, A Soldier’s Story about how these machines helped
doctors remove shrapnel from his heart, an image viewer, and other useful tools for physicians to
learn about the technology.
AGENCY A-TO-Z
Topin and Associates
205 N. Michigan Avenue, Suite 2315, Chicago, IL 60601
Phone: 312-645-0100 • Fax: 312-645-0120
E-mail: pepperlogic@topin.com • Web: www.topin.com
Founded: 1982
Officers: Alan Topin, President; Dennis Gilroy, VP/CFO; Abby Mansfield, VP/Creative
Director; John Diaz, VP/Creative Director.
Healthcare accounts: Baxter Healthcare Corporation; Baxter medication delivery: medication
management, drug delivery, nutrition, infusion access; Baxter BioPharma Solutions: product and
services; Dusa Pharmaceuticals Inc.: Levulen, ClindaReach, Avar; Fenwal Inc.: blood collection
and processing products; Ovation Pharmaceuticals: Vigabatrin; Studer Group: hospital
management; Sunstar Butler: oral healthcare products professional; Teva Neuroscience Inc.:
Azilect.
Number of Accounts gained: 2
Accounts gained: Fenwal Inc., Dusa Pharmaceuticals.
Number of Accounts lost: 1
Accounts lost: US Oncology: corporate branding.
FEATURED WORK
Product: Corporate
Client: Baxter Medication Delivery
Creative/account team: Creative: Krista Wagner,
Elizabeth Bunten, Abby Mansfield, Julie Larkin.
Account: Sadie Bjornstad, Jen Karr, Alan Topin.
Why this ad is special: This campaign for Baxter
Medication Delivery empowers the customer to
overcome a challenges encounted in the hospital
pharmacy setting.
Torre Lazur McCann
20 Waterview Boulevard, Parsippany, NJ 07054
Phone: 973-263-9100
Web: www.torrelazur.com
Founded: 1980
Parent company: McCann Healthcare Worldwide/IPG, 20 Waterview Boulevard,
Parsippany, NJ 07054
Officers: Marci Piasecki, CEO, Torre Lazur McCann; Bill McEllen, EVP, Managing
Director; Jennifer Alampi, SVP, Creative Director - Art; Marcia Goddard, SVP, Creative
Director - Copy; Dana Regan, VP Managing Director, Torre Lazur Managed Markets;
Hilary Gentile, VP Strategic Planning.
Healthcare accounts: Adams Respiratory Therapeutics: Mucinex, Mucinex for children,
Delsym; Bristol-Meyers Squibb/Sanofi-Aventis: Plavix; Eisai Inc/Pfizer: Fragmin; Eisai Inc/PriCara:
Aciphex; Ethicon Endo-Surgery: Harmonic Scalpel; GlaxoSmithKline: Advair, Avodart, Requip PD,
Requip RLS, Allermist; Indenix Pharmaceuticals Inc/Novartis: Sebivo, Tyzeka.
Number of Accounts gained: 12
Accounts gained: Adams Respiratory Therapeutics: Mucinex, Mucinex for children, Delsym; BI:
Micardis/on Target; GlaxoSmithKline: Advair, Avodart, Requip PD, Requip RLS, Allermist; Indenix
Pharmaceuticals Inc/Novartis: Sebivo, Tyzeka.
Number of Accounts lost: 0
Services: TLM focuses on one core service — healthcare advertising and communications
delivered to professionals and patients via print, video, and digital media. New media delivered
through TL Active Ingredient is a built-in element within traditional teams, offering state-of-the-art
strategic ideas designed to move customers. Within the network, the Managed Markets division
operates as a separate entity, supporting and augmenting brand team efforts with specialized
solutions.
Offices: echo Torre Lazur, East Hanover, NJ
Divisions: Torre Lazur Managed Markets (TLMM) and TL Active Ingredient.
JULY 2007 MM&M 183