Agency A-to-Z - Haymarket Media Group

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AGENCY A-TO-Z Healthcare accounts: Bard Access Systems: PowerPort Implantable Port; Curlin Medical: Accufuser Post-Op Pain Control Pump; Alma Lasers: Accent Dual Mode RF System; Westmed, Inc.: arterial blood gas products, CO2 Easy. GSW Worldwide 500 Olde Worthington Road, Westerville, OH 43065 Phone: 614-848-4848 • Fax: 614-848-3477 Web: www.gsw-w.com Founded: Founded 1977. Acquired by inVentiv Health in 2005. Parent company: inVentiv Health, 200 Cottontail Lane, Somerset, NJ 08873 Officers: Phil Deschamps, President and CEO, GSW Worldwide; Bruce Rooke, Chief Creative Officer; Joe Daley, President, GSW Worldwide/Columbus; Art Chavez, President, GSW Worldwide/New York; Stephen Wheatley, President, GSW Worldwide/Junction 11 London; Mark Frank; EVP, Managing Director, GSW Worldwide/Newtown; Brian Heffernan, Chief Marketing Officer; Dave Bowers, Chief Operations Officer. Healthcare accounts: Astellas Pharma US Inc.: Protopic, Telavancin; Baxter Healthcare Corp.: Hylenex; Clarient Inc.: corporate; Ethicon Endo-Surgery Inc.: Breastcare Division, corporate; Genzyme: Renagel; Hoffmann-La Roche Inc.: Fuzeon, Invirase, Roche Molecular Diagnostics; Eli Lilly and Co.: Alimta, corporate branding, Cymbalta, Gemzar, Humalog, Strattera, Symbyax, Xigris, Yentreve (global), Zyprexa; Merck & Co.: RotaTeq; MGI Pharma Inc.: Aloxi (CINV), Saforis, Dacogen; OhioHealth: corporate; Ortho-McNeil Neurologics Inc.: Axert, Neurologics Franchise, Razadyne, Topamax Epilepsy, Topamax Migraine; Par Pharmaceutical Inc.: Megace ES, RibaPak; Altana Inc.: Daxas; Tap Pharmaceutical Products Inc.: Febuxostat, Lupron; Xanodyne Pharmaceuticals Inc.: Amicar, Hycet, Urimax. Accounts gained: Roche: Tamiflu; Biogen-IDEC: Avonex; Merck: MK0524A, MK0524B, MK062, PedVax HIB, Vaqta; Ethicon: surgical adhesives, women’s health; Abbott: Synthroid; Lilly: Cialis, Byetta, oncology pipeline product; ZLB Behring: CytoGam. Offices: 1180 Avenue of the Americas, 10th Floor, New York, NY 10036; 646-437-4800/Fax 646-437-4810. HQ Newtown Center, 41 University Drive, Suite 100, Newtown, PA, 18940; 215-944-3970/Fax 215-944-3969. Divisions: Professional marketing, consumer marketing, public relations, direct marketing, media, market research, market access and development, medical, new product planning. Harris, Baio & McCullough 520 S. Front Street, Philadelphia, PA 19147 Phone: 215-440-9800 E-mail: chick@hbmadv.com • Web: www.hbmadv.com Founded: 1983 Officers: George Harris, President; Robert McCullough, EVP; Chilton G. Goebel, Jr., SVP. Healthcare accounts: Crohn’s & Colitis Foundation, Foundation for Clinical Research in IBD, The Reading Hospital and Medical Center, GlaxoSmithKline. Harrison and Star Business Group 16 W. 22nd Street, New York, NY 10010 Phone: 212-727-1330 • Fax: 212-822-6590 E-mail: lstar@hs-ideas.com • Web: www.hs-ideas.com Founded: 1987 Parent company: Omnicom Group, Inc., 437 Madison Avenue, New York, NY 10022 Officers: Larry Star, Chairman & Chief Executive Officer; Charles Doomany, Chief Operating Officer & Chief Financial Officer; Ty Curran, President Harrison and Star; Kevin McShane, Executive Creative Director Harrison and Star; Hudson Plumb, Managing Director 22 clicks. Healthcare accounts: Genentech Inc., Abbott Laboratories, Roche Pharmaceuticals Division, Teva Neuroscience Inc., Novartis Pharmaceuticals, Santarus Inc., The Medicines Co., Bayer Corp. Consumer Care, Valeant Pharmaceuticals, Philips Medical Systems, Conmed Corp., Organon. Divisions: Harrison and Star (professional), 22clicks (interactive), Medical Education, and DAS Healthcare Network 160 MM&M JULY 2007 FEATURED WORK Product: Avastin Client: Genentech Creative/account team: Creative Team: Chris Watson, CD Art; Laura Tennenbaum, CD Copy; Caroline Burton, Art Director; Mike Norkin, Copywriter; IOMEDIA, 3D Illustrator. Account Team: Kirsten Hanton, DCS; Margaret Anne Ingram, VP; Casey Cohen, VP. Why this ad is special: Just as Avastin approaches cancer treatment in an unconventional manner, the new advertising campaign defies convention in communicating the many reasons why Avastin belongs at the foundation of cancer therapy. The teaser line (“To reach beyond conventionÖ”) establishes a grounded, yet aspirational, clinical rationale by communicating an opportunity to achieve greater therapeutic success. The payoff (“Think beyond the tumor”) reveals just where that opportunity existsÖin the vasculature that feeds the tumor, an essential target in any comprehensive anti-cancer strategy. This powerful call to action is juxtaposed against a vibrant three-dimensional depiction of blood vessels surrounding a tumor mass in a simulated (though intensely realistic) color-tinged diagnostic scan. As such, these vessels stand out not only from the background of this ad, but from all other ads, as well. Harrison Leifer DiMarco 100 Merrick Road, Rockville Centre, NY 11570 Phone: 516-536-2020 • Fax: 516-536-2641 E-mail: info@hldnow.com • Web: www.hldnow.com Founded: 1986 Officers: Roy DiMarco, CEO and President; Ed Brennen, Partner & Chief Creative Officer; Donna Bahena, EVP & Director of Account Services; Jodi O’Sullivan, EVP & Director of Business Development; Julie Gelfand, EVP & Director of Public Relations. Healthcare accounts: Accurate Surgical & Scientific Instruments; Cholestech Corporation; Developmental Disabilities Institute; Diabetes Research Institute; Fougera; Gurwin Jewish Geriatric; Hy-Tape International; Nassau Rehabilitative and Sports Therapy; Sandoz; Superior Direct; Westchester Medical Center. Services: As a fully integrated company, HLD offers smart, strategic thinking and targeted business solutions to help its clients build and sustain market-leading brand awareness. HLD offers its clients a full array of services including branding, advertising, public relations and interactive services, as well as sales promotion, direct marketing and package design. Its team of talented professionals includes branding strategists, copywriters, art directors, graphic and production artists, interactive designers and programmers, media specialists and account managers. Offices: One Penn Plaza, New York, NY 10119. 1800 Pembrook Drive, Orlando, FL 32810. Divisions: HLD Interactive, HLD Public Relations, and HLD Media HC&B Healthcare Communications 701 Brazos, Suite 1450, Austin, TX 78701 Phone: 512-320-8511 • Fax: 512-320-8990 E-mail: kerry.hilton@HCBhealth.com • Web: www.HCBhealth.com Founded: 2001 Parent company: HC&B, Inc., 701 Brazos, Suite 1450, Austin, TX 78701 Officers: Kerry Hilton, President; EVPs: George Catlin, Nancy Beesley; Lloyd Sheep, Chief Strategist, GM; Mike Cripe, CFO. U.S. billings breakdown by media/source 2006 2005 Journals 20.0% 30.0% Alternative media 10.0 8.0 Conventions/exhibits 5.0 10.0 Direct marketing 10.0 10.0 Sales materials 10.0 20.0 Consumer media 40.0 20.0 Public relations 5.0 2.0 Healthcare accounts: KCI: V.A.C. Therapy: wound care; Encysive Pharmaceuticals: Thelin (PAH); Scott & White Health Plan: HMO; Texas Oncology: regional cancer centers; Exagen Diagnostics: genomic markers; Kemin Health: FloraGLO Lutein (eye health); ANS: spinal cord stimulation; DJ Orth: orthopedic devices; Pfizer: community outreach; Abbott Spine: spinal implants and instrumentation; Menninger Clinic: brand awareness; The Scooter Store: mobility products; HealthTronics: lithotripsy devices; Solis Women’s Health: breast care diagnostics. Accounts gained: Encysive Pharmaceuticals:Thelin (PAH); Texas Oncology: Regional Cancer
AGENCY A-TO-Z Centers; Exagen Diagnostics: genomic markers; Kemin Health: FloraGLO, Lutein (eye health); ANS: spinal cord stimulation; Pfizer: community outreach; Menninger Clinic: brand awareness; The Scooter Store: mobility products; Solis Women’s Health: breast care diagnostics. Number of Accounts lost: 0 Divisions: Pharmaceutical, Medical Devices, Media, Interactive, Consumer 162 MM&M JULY 2007 FEATURED WORK Product: Corporate Client: Texas Oncology Creative/account team: Kerry Hilton, Executive Creative Director; Amy Sullivan, Creative Director/Copywriter; David Walker, Creative Director/Art Director; Lloyd Sheep, Chief Strategist; Kim Carpenter, Account Director. Media team: Bobby Bitner, Media Director; Victor Barlow, Media Coordinator. Why this ad is special: The Texas Oncology campaign breaks through the clutter with compelling hope that “I CAN” survive cancer. The campaign has become iconic across the state of Texas and has raised brand awareness to new levels. HealthEd - The Patient Education Agency 100 Walnut Avenue, Suite 407, Clark, NJ 07066 Phone: 908-654-4440 • Fax: 732-388-5203 E-mail: info@healthed.com • Web: www.healthed.com Founded: 1989 Officers: Roy A. Broadfoot, CEO; Lisa Hunt, SVP, Client Services; Anita St. Clair, SVP, Client Services; Barbara Pagano, SVP, Digital Development; Stephanie Mazzeo- Caputo, SVP, Organizational Development; Robert Knoll, SVP, Operations; Kristin Patton, SVP, Strategic Services; Beth Gordon-Stier, SVP, Human Resources; Susan Collins, VP, Health Education; Ide Mills, VP, Health Eduation; Laura Wilson, VP, Health Education. Healthcare accounts: Eli Lilly, GlaxoSmithKline, Amylin, Merck, Johnson & Johnson, Novartis, Abbott Labs, Pfizer, Esai, Sanofi-Aventis, Bristol Myers Squibb, The Leukemia & Lymphoma Society. Number of Accounts gained: 10 Number of Accounts lost: 0 Services: A different kind of marketing agency. We specialize in patient education, addressing the individual needs of patients and the treatment teams who care for them. This focus is our passion and our strength. The result — integrated patient education programs that drive action. And those actions drive our clients’ businesses. New Hire Detail: Stephanie Murrin, VP Creative Director; Anita St. Clair, SVP Client Services; Robert Knoll, SVP Operations. Divisions: Patient education, consumer marketing, consumer relationship marketing (CRM), interactive/digital, professional advertising, medical education FEATURED WORK Product: Cymbalta Client: Eli Lilly Creative/account team: Brian Carley, Creative Director; Laura Wilson, Health Educator, Barbara Pagano, Account Director. Why this ad is special: “Real Stories” is an authentic educational experience that is inspirational and motivational. Patients recognize themselves in it, and they may even see their own words and beliefs (e.g., “This is my lot in life”), so they are drawn to view more. By offering authentic testimonials within an innovative and educational context, this module of the Website helps motivate people with depression to talk with their healthcare professional to learn more about depression and determine if treatment is right for them. The Hobart Group 376 Main Street, Suite 100, Bedminster, NJ 07921 Phone: 908-470-1780 • Fax: 908-470-1784 E-mail: lbair@thehobartgroup.com • Web: www.thehobartgroup.com Founded: 2003 Officers: Lisa Bair, President; Olivia Banyon, Managing Partner; Van Anh Nguyen, Medical Director; Emily Kramer, Director of Operations. Healthcare accounts: Roche: Mircera; GlaxoSmithKline: new product launch, migraine; sanofi aventis: Allegra-D, Nasacort AQ, Uroxatral, Benzaclin; Forest: Namenda. Number of Accounts gained: 4 Number of Accounts lost: 1 Services: Full-service managed market agency. New Hire Detail: Van Anh Nguyen, Medical Director. Offices: 37 Dumont Road, Far Hills, NJ 07931 Divisions: M3 (Managed Market Meetings) Hoffman York 142 E. Ontario Street, Chicago, IL 60611 Phone: 800-842-3020 • Fax: 312-787-2320 E-mail: dsheehan@hyc.com • Web: www.hoffmanyork.com Founded: 1933 Officers: Tom Jordan Chairman, Chief Creative Officer; Troy Peterson, CEO; David Sheehan President. U.S. billings breakdown by media/source 2006 Journals 15.0% Alternative media 7.0 Direct marketing 5.0 Sales materials 3.0 Consumer media 60.0 Public relations 10.0 Healthcare accounts:Advocate Healthcare, Aurora Healthcare. Services: A full service independent agency with offices in Chicago and Milwuakee. In 2006 our campaign for client Advocate Healthcare, the largest healthcare network in the state of Illinois, won for best consumer advertising campaign by MM&M. Offices: Milwaukee, WI and Louisville, KY Divisions: HY Connect - direct, databse, interactive; Lone Wolf - Design Services. FEATURED WORK Product: OB Services Client: Advocate Healthcare Creative/account team: Mike Smith, SVP Account Services; Jennifer Trusc, Account Supervisor; Tony Bonilla, Assoc. Creative Director; Eric Oken, Assoc. Creative Director. Media team: Emily Dold, Media Supervisor. Why this ad is special: Generated tremendous interest for Advocate Healthcare OB Services and was named as best consumer ad by MM&M for 2006. Hyphen Inc 711 Third Avenue, 12th Floor, New York, NY 10017 Phone: 212-856-8700 • Fax: 212-856-8602 E-mail: info@hyphenhealth.com • Web: www.hyphenhealth.com Founded: 2001 Parent company: Omnicom Group, Inc., 437 Madison Avenue, New York, NY 10022 Officers: Frank Saia, EVP, Managing Director; Peter Gannon, SVP, Client Services & Business Development. Healthcare accounts:CV Therapeutics: Ranexa (interactive AOR); Gilead: Letairis (interactive AOR). Number of Accounts lost: 0 Services: A full-service interactive healthcare communications company.
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Agency A-to-Z - Haymarket Media Group

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