Agency A-to-Z - Haymarket Media Group

AGENCY A-TO-Z
U.S. billings breakdown by media/source
2006
Journals 5.0%
Alternative media 20.0
Conventions/exhibits 5.0
Direct marketing 20.0
Sales materials 30.0
Public relations 5.0
Interactive 15.0
Healthcare accounts: Ortho Clinical Diagnostics: interactive educational programming, blood
banking product line; Nabi Biopharmaceuticals: marketing consultation and product branding;
Veridex: CellSearch, GeneSearch, patient education; Silhouette Optical: integrated promotional
and educational campaign for blue light and macular degeneration; Aveva Drug Delivery Systems:
corporate branding and interactive promotion; Bremer Group of Companies: ComfAlign,
VertAlign; Children’s Diagnostic and Treatment Center: corporate awareness, branding, fund
raising and public relations; Diagnostica Stago: corporate and product branding; Nanogen:
marketing consultation.
Number of Accounts gained: 2
Accounts lost: Veridex.
Services: General business development, strategic marketing consultation, educational
programming, tactical implementation and comprehensive branding programs supported by
print, video and interactive media.
FEATURED WORK
Product: Silhouette Prescription Sun Protection
Line
Client: Silhouette Optical
Creative/account team: Lynn Marie Coomans,
VP Strategic-Creative Bridge; Albert Buscaino, VP
Strategic Services; David Cunningham, VP
Account Group Supervisor; Marc Ingerman,
Account Executive.
Why this ad is special: Enlightening the market
on the need for protection beyond UV and into the
blue — this educational program heightened
awareness of the link between blue light and Age-Related Macular Degeneration (AMD), the
leading cause of blindness throughout the world, to drive sales of Silhouette sunwear. The
integrated program received a special commendation from Lighthouse International, an
advocacy group for persons at risk for or who are experiencing vision loss.
Andersen Jones Medical Advertising
31473 Rancho Viejo Road, Ste 206, San Juan Capistrano, CA 92675
Phone: 949-240-6802 • Fax: 949-240-8437
E-mail: info@andersenjones.com • Web: www.andersenjones.com
Founded: 1985
Officers: Rick Andersen, President; Karen Jones, EVP.
U.S. billings breakdown by media/source
2006 2005
Journals 10.0% 5.0%
Conventions/exhibits 5.0 5.0
Direct marketing 5.0 5.0
Sales materials 40.0 15.0
Consumer media 35.0 65.0
Public relations 5.0 5.0
Healthcare accounts: Coloplast, Beckman Coulter, Mentor Aesthetics, Alsius, Cayenne
Medical, Iris Diagnostics, Pegasus Biologics, Alphatec Spine, SenoRx, Venetec, Mettler
Electronics, CryoCor.
Accounts lost: Parent company closed the NID division.
144 MM&M JULY 2007
FEATURED WORK
Product: Inflatable Penile Prosthesis
Client: Mentor
Creative/account team: Karen Jones,
Account Mgr/Creative Director Art; Rick
Andersen, Creative Director Copy; Ed Mari,
Sr. Art Director.
Media team: Roxane Garzon, Arthur Yelsey.
Why this ad is special: This TV commercial
is part of a highly targeted DTC campaign to
Hispanic patients suffering from E.D. Our
research identified a popular Mexican screen actor and prostate cancer survivor who resolved his
E.D. with a Mentor inflatable penile prosthesis. After signing the actor as the client’s
spokesperson, we created a television and Internet campaign in major Hispanic markets across
the U.S. The Web site leads potential patients to Spanish-speaking urologists specializing in the
procedure. Results have been quite positive, turning a flat growth trend into double-digit gains.
Anderson DDB Health & Lifestyle
33 Bloor Street East, Suite 1300, Toronto, ON
Phone: 416-960-3830 • Fax: 416-960-5531
E-mail: info@andersonddb.com • Web: www.andersonddb.com
Founded: 1972
Parent company: DDB Worldwide, New York, NY
Officers: Kevin Brady, President; Rosita Tong, VP, Director of Finance; Gord
Desveaux, EVP, Director of Strategic Planning; Mark Spurr, VP, Director of Client
Services; Gary Shimizu, VP, Group Account Director; Joanne Belsito, EVP, Managing
Director Montreal; Michael Ling, Managing Director San Francisco; Steve Benson,
VP, Production & Studio; Jane Pritchard, Executive Creative Director; Dieter
Kaufmann, Executive Creative Director Toronto/San Francisco; Ron Hudson,
Associate Creative Director; Julius Freilich, Media Director; Lynn Beglan, Director
CRM Development & Integration; Malcolm MacKenzie, Group Account Services
Director New York.
Offices: Anderson DDB Health & Lifestyle, 437 Madison Avenue, 20th Floor, New York, NY
10022, 212-415-3071/Fax 212-415-3424. Anderson DDB Health & Lifestyle, 555 Market
Street, 8th floor, San Francisco, CA 94105, 415-692-2800/Fax 415-692-280.
Divisions: Anderson DDB CRM Solutions: direct marketing and mass distribution; Artefact: inhouse
studio for the production of print and collateral materials; CMED: cont. medical education
FEATURED WORK
Product: Self promotion
Client: Anderson DDB Health & Lifestyle
Creative/account team: Jane Pritchard, Executive
Creative Director; Kirk Rubi, Senior Art Director; Ron Bock,
Senior Copywriter.
Media team: Julius Freilich, Media Director.
ARRCO Medical Advertising Marketing
One Edgewater Drive, Norwood, MA 02062
Phone: 781-769-7190 • Fax: 781-769-9480
E-mail: info@ARRCO.com • Web: www.ARRCO.com
Founded: 1976
Officers: Jerome Reicher, President.
U.S. billings breakdown by media/source
2006 2005
Journals 25.0% 25.0%
Alternative media 5.0 5.0
Conventions/exhibits 5.0 10.0
Direct marketing 10.0 5.0
Sales materials 45.0 45.0
Consumer media 5.0 5.0
Public relations 5.0 5.0
Services: Stakeholder focus: sals/direct marketing related materials preempting sales
literature, single sponsor publications, exhibit support, and market research.