Agency A-to-Z - Haymarket Media Group

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Healthcare accounts: Boston Scientific Corporation, Dako North America, Inc., GE Healthcare Financial Services, Genzyme Biosurgery, Haemonetics Corporation, LifeNet Corporation, Life Recovery Systems HD, LLC, Matritech, Millipore Corporation, Siemens Diagnostics, Smith & Nephew, Inc., SmoothShapes, Inc., Viasys Healthcare, Inc. Number of Accounts gained: 6 Accounts gained: GE Healthcare Financial Services; Life Recovery Systems HD, LLC.; Matritech; Millipore Corporation; SmoothShapes, Inc.; Viasys Healthcare, Inc. Number of Accounts lost: 2 Accounts lost: Boston Scientific Cardiovascular, Corning Life Sciences. Services: A leading healthcare marketing communications agency with a focus on serving clients in the medical technology and clinical diagnostics categories. Founded in 1993 and based in the medtech corridor of Cambridge, Mass., the agency is known for award-winning creative and integrated programs that build sustainable brands. Its full-service menu ranges from market research, brand strategy and creation, advertising and electronic media to direct marketing, sales promotion and trade show support. Shaw & Todd, Inc. 95 Mt. Bethel Road, Warren, NJ 07059 Phone: 908-668-1106 • Fax: 908-668-1107 E-mail: mmelia@shawtodd.com • Web: www.shawtodd.com Founded: 1980 Officers: Mary Melia, CEO & President; Keith Todd, VP, Account Services; Jeff Propper, VP, Creative Services. U.S. billings breakdown by media/source 2006 Journals 45.0% Conventions/exhibits 5.0 Sales materials 25.0 Public relations 5.0 Healthcare accounts:The Endocrine Society. New Hire Detail: Chere Griffin, Account Executive. Simms & McIvor Marketing Communications 3121 Route 22 East, Branchburg, NJ 08876 Phone: 908-722-8777 • Fax: 908-722-7833 E-mail: mail@simmsandmcivor.com Founded: 1981 Officers: Patrick J. McIvor, President. Healthcare accounts: Actions Products Inc., Amgen, AstraZeneca Pharmaceuticals, Aventis Pharmaceuticals, BD Consumer Healthcare, BD ID, Bayer HealthCare Biologics Division, Children’s Oncology Camping Association (C.O.C.A.), Diabetes Education & Camping Association, Genentech/Novartis, Health Care Interiors, IVAX/Teva, Johnson & Johnson Corporate, Johnson & Johnson Healthcare Systems, LifeCell Corporation, Novo Nordisk, Ortho Biotech Inc., Redfield Corporation, Sankyo Pharma Inc., Sepracor, Inc., Smiths Medical, Inc., Terumo, The Consortium on Children’s Asthma Camps (CCAC), The Marketing Connexion, Wyeth-Ayerst Laboratories, Vasomedical Number of Accounts gained: 5 Accounts gained: Amgen; Diabetes Education & Camping Assoc.; IVAX/TEVA; Sepracor; Terumo. Number of Accounts lost: 0 Services: Audiovisual; special events; convention traffic building programs; Websites; exhibits; house organs; strategic planning; specialty camp programs. Snowfish, LLC 9112 Sterling Montague Drive, Great Falls, VA 22066 Phone: 703-759-6100 Web: www.snowfish.net Founded: 2003 Officers: David Fishman, MBA; Melissa Hammond, MSN, GNP. Healthcare accounts: MGI Pharma, Medicines Company, Medicure Pharma, Medical Simulation Corporation, Immersion Medical. Number of Accounts gained: 3 AGENCY A-TO-Z Services: Our core capabilities include professional communications (advisory boards, Web conferences, etc.) and analytics (KOL identification and mapping, market research). Divisions: Professional communications, analytics. StoneArch Creative 125 S.E. Main Street, Minneapolis, MN 55414 Phone: 612-379-4678 • Fax: 612-379-7988 E-mail: info@stonearchcreative.com • Web: www.stonearchcreative.com Founded: 1984 Officers: Judy Kessel, President; Jerrold Gershone, CEO. U.S. billings breakdown by media/source 2006 2005 Journals 3.0% 3.0% Alternative media 35.0 25.0 Conventions/exhibits 15.0 25.0 Direct marketing 30.0 30.0 Sales materials 9.0 9.0 Consumer media 4.0 4.0 Public relations 2.0 2.0 Curriculum design 3.0 3.0 Healthcare accounts: Medtronic, Inc.; Roche Diagnostics; Boston Scientific Corporation; Disetronic Medical Systems, Inc.; Disc Dynamics, Inc: St. Jude Medical, Inc.; Cargill Corporation; Gyrus Medical, Inc.; Zimmer Spine; Novartis Nutrition Corporation; Coloplast Corporation, Skin Care Division; Abbott Northwestern Hospital; International Diabetes Center; St. Luke’s Hospital, Hazelden Foundation; BlueCross BlueShield of Minnesota. Accounts gained: Coloplast: global marketing and communications for Urology and Continence Care, Women’s Health Division and Men’s Health Division; United Healthcare; Children’s Hospitals and Clinics; University of Minnesota School of Medicine; Acist Medical; Possis Medical; State of Minnesota Department of Health. Accounts lost: Omnitract Surgical. New Hire Detail: Andrea Nelson, New Business Development; Mary Ellen Brennen, Meetings and Events, Account Manager. FEATURED WORK Product: Corporate Client: Life Science Alley Why this ad is special: In 2006, two trade associations in Minnesota (Medical Alley and MNBIO) merged to form Life Science Alley. StoneArch Creative developed this illustration to depict “connectivity” and represent the convergence of the biologics and medtech environments. This representation shows the emerging collaboration and its impact as a seed for innovation and economic growth. LifeScience Alley comprises a broad range of over 500 member organizations. It’s unique members include medical device and equipment manufacturers, agricultural and industrial bioscience organizations, pharmaceutical companies, health plans, insurers, hospitals and clinics, education and research institutions, government agencies, trade organizations, and a large variety of health care service. This is one of the only membership organizations in the country that serves this converged audience. Leaders of LifeScience Alley were interested in developing a refreshing visual identity to project a strong image of an expanded organization and its connected network for its biennial member directory. Stonefly Communications Group 500 Olde Worthington Road, Westerville, OH 43082 Phone: 614-543-6020 • Fax: 614-540-3155 Web: www.stoneflygroup.com Founded: Founded 2004. Acquired by inVentiv Health in 2005. Parent company: inVentiv Health, 200 Cottontail Lane Officers: John Racik, President and CEO; Ann Friedman-Ryan, EVP/Client & Agency Services; Jim Johnson, EVP/Exec. Creative Director. Healthcare accounts: Novo Nordisk, ZymoGenetics, Takeda, Abbott/Ross Labs, Insmed, United Healthcare Group. Number of Accounts gained: 3 Accounts gained: Novo Nordisk: additional brands; ZymoGenetics: brand in development; Abbott/Ross: brand in development; United Health Group: Health A-Z, Specialized Health Service Group. JULY 2007 MM&M 181
AGENCY A-TO-Z Number of Accounts lost: 0 New Hire Detail: Jim Johnson, EVP/Exec. Creative Director. Divisions: Advertising — professional and consumer, public relations, advocacy development, strategic planning, market research, branding and media. Stratagem Healthcare Communications 450 Sansome Street, 12th Floor, San Francisco, CA 94111 Phone: 415-397-3667 • Fax: 415-397-3668 E-mail: susan@stratagem-hc.com • Web: www.stratagem-hc.com Founded: 1997 Officers: Paul Harris, Principal, Creative Director/Art; Susan K. Hempstead, Principal, Account Services; Patricia Malone, Principal, Creative Director/Copy. U.S. billings breakdown by media/source 2006 2005 Journals 20.0% 25.0% Alternative media 20.0 10.0 Conventions/exhibits 10.0 5.0 Direct marketing 15.0 15.0 Sales materials 25.0 30.0 Consumer media 10.0 20.0 Healthcare accounts: AngioScore, Asthmatx, Botanical Laboratories, Inc., Carl Zeiss Meditec, City of Hope, diaDexus, Free & Clear, Hansen Midical, Health Plan of San Mateo, InterHealth Nutraceuticals, Mallinckrodt, MediQuest Therapeutics, Nellcor, On Lok SeniorHealth, Pacific Bioscience Labs, Scios, Smith & Nephew, Tyco Puritan Bennett. Number of Accounts gained: 7 Accounts gained: Asthmatx, City of Hope, diaDexus, Health Plan of San Mateo, InterHealth Nutraceuticals, MediQuest Therapeutics, On Lok SeniorHealth. Number of Accounts lost: 1 Accounts lost: CoTherix - acquired by Actelion. 182 MM&M JULY 2007 FEATURED WORK Product: Natrecor Client: Scios Why this ad is special: In this international launch campaign for Natrecor, the goal was to tap into the emotional response felt by cardiologists when they witnessed a patient “drowning” due to acutely decompensated congestive heart failure (ADHF). In this campaign, the ADHF patient is stranded miles from shore, in danger of drowning, and the gleaming ladder provides the solution—Natrecor. Symbolically, the recombinant Natrecor ladder is the way out of crisis for the patient. Its DNA-like structure represents the true differentiating feature of Natrecor—it is a recombinant version of B-type natriuretic peptide. The campaign addresses the critical dual needs of the physician for the patient in crisis: Rapid Response. Significant Relief. Strategic Edge 6147 Landino Drive, Westlake Village, CA 91362 Phone: 818-903-7371 • Fax: 818-991-2517 E-mail: Bob@StrategicEdgeMarketing.net Web: www.strategicedgemarketing.net Founded: 1991 Officers: Robert O. Kielhorn, President; Susan Kielhorn, Vice President. Services: Specializing in database marketing and market research (qualitative and quantitative), market planning and market communications to build brands. Sudler & Hennessey 230 Park Avenue South, New York, NY Phone: 212-614-4100 • Fax: 212-598-5327 E-mail: firstname.lastname@sudler.com • Web: www.sudler.com Founded: 1941 Parent company: Young & Rubicam Brands/WPP, 285 Madison Avenue, New York, NY 10017 Officers: Jed Beitler, Chairman of the Board; Louisa Holland, President & Chief Operating Officer US; Massimo Vergnano, Chairman S&H EMEA Europe; David McLean, Chairman, Asia/Pacific/Africa; Rob Rogers, President S&H Asia/Pacific and Chief Creative Officer S&H New York; Daria Blackwell, Managing Partner & Director of Multicultural Communications; Paul Giroux, Managing Partner & Director of Strategic Planning; Larry Lannino, Managing Partner; Anthony Manson, Managing Partner & Director of Interactive and Patient Communications; Wayne Traub, Managing Partner Sentrix Global Healthcare Communications; Joe Garamella, Executive Creative Director; Ruben Gutierrez, Managing Partner, IntraMed Educational Group; Robert Rullo, Managing Partner, IntraMed West; Donna Michalizysen, Managing Partner, Precept Medical Communications. Healthcare accounts: Abbott Laboratories, Abbott Nutrition International, Allergan, Amgen, Astellas Pharma US, AstraZeneca Pharmaceuticals, Aventis Pasteur, Baxter Healthcare Corporation, Bayer Healthcare, Boehringer Ingelheim, Cephalon, Colgate Oral Pharmaceuticals, Colgate-Palmolive Co., Cubist, Forest Laboratories, Inc., Galderma, Genentech, Inc. GlaxoSmithKline, Guidant Corporation, NPS Pharmaceuticals, Orth-McNeil Inc., Pfizer, Inc., Procter & Gamble, Roche Laboratories, Schwarz Pharma, TAP. Number of Accounts gained: 14 Accounts gained: Allergan, AstraZeneca, Baxter Cellular Therapies, Bayer Healthcare, Cubist, Forest Laboratories, Galderma, Monogram, Ortho-McNeil, Inc., Pfizer Inc., P&G, Schering AG, Schwarz Pharma, TAP. Number of Accounts lost: 2 Accounts lost: Novo Nordisk, Monogram Biosciences. Services: In addition to a full array of professional and consumer healthcare marketing, promotion and medical education, our comprehensive in-house business offerings also include Internet communications consulting, technology and digital media services; creative and strategic consultancy; branding and identity work; multicultural communications, managed care consulting; market analytics and media, sales training, as well as patient relationship marketing. As part of WPP, one of the world’s leading communications networks, S&H can also provide its clients with other unique services such as direct marketing and database management. New Hire Detail: Daria Blackwell, Managing Partner & Director of Multicultural Communications; Bob Paglia, SVP, Managed Markets Strategic Planning. Offices: Berkeley Heights, NJ; San Francisco, CA; and North Wales, PA Divisions: S&H Strategic Planning & Market Analytics, S&H Multicultural Communications, S&H Group pi, Sentrix Global Healthcare Communications, IntraMed Educational Group, Imprint Science, Precept Medical Communications, Emeritus Educational Sciences, IntraMed West, Precept Educational Sciences West, Avenue-e Health Strategies, Isis1, HealthAnswers, Acumentis, The FCG Institute, Current Medical Directions, Academic Alliances in Medical Education. FEATURED WORK Product: Corporate Client: Galderma Creative/account team: Doug Donelan, Mindy Telmer, Joe Garamella, Cathy Midura, Victoria Hutnick, Wayne Traub. Media team: Gwen Canter. Why this ad is special: Using the unique photographic style of Howard Schatz, this campaign helps establish Galderma as a true innovator in dermatology. By arranging dancers (some colorized in Galderma colors) in poses that defy gravity, the images surprise and delight—pushing beyond the expected—to create a corporate identity that says “forward-thinking leader.” Surge Worldwide Healthcare Communications 220 E. 42nd Street, New York, NY 10017 Phone: 646-428-2500 • Fax: 646-428-2501 E-mail: MarketMovingIdeas@surgehealthcare.com Web: www.surgehealthcare.com Founded: 2005 Parent company: Corbett Accel Healthcare Group (An Omnicom Group Company), 211 E. Chicago Avenue, Chicago, IL 60611 Officers: Carleen Kelly, President. Healthcare accounts: Daiichi Sankyo Co., Genentech, Merck & Company, Merck Vaccines, Merck & Co./Schering-Plough, Millenium, Schering-Plough, Shire, UCB Pharma. Number of Accounts gained: 11 Number of Accounts lost: 1 Services: Managed care, multi-channel marketing (including CRM).
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Agency A-to-Z - Haymarket Media Group

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