Agency A-to-Z - Haymarket Media Group

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Healthcare accounts: Southern California Physician Magazine, Los Angeles County Medical Association, Semco Management, KHS, I.V. League Medical, Inner Power Yoga, Fifty+ Fitness. Accounts gained: Semco Management, Inner Power Yoga, Fifty+ Fitness. Number of Accounts lost: 0 Services: Brand consulting, custom publishing. Divisions: Health/Sports/Fitness NorStar CGI 235 Mamamronekc Avenue, Suite LL, White Plains , NY 10605 Phone: 914-761-9035 • Fax: 914-761-9034 E-mail: dlantier@norstarcgi.com • Web: www.norstarcgi.com Officers: Dennis Lantier, President. Healthcare accounts: Axcan Pharma, Centrix Pharmacutical. ODA 660 Mission Street, Suite 440, San Francisco, CA 94105 Phone: 415-882-7700 • Fax: 415-882-7701 E-mail: info@odasf.com • Web: www.odasf.com Founded: 1998 Officers: Paulo Simas, Principal, Creative Director; Tom Haan, Partner, Account Services; Matt Dong, Partner, Art Director. U.S. billings breakdown by media/source 2005 Alternative media 40.0% Conventions/exhibits 20.0 Direct marketing 10.0 Sales materials 30.0 Healthcare accounts: FoxHollow Technologies, Cepheid, Acclarent, Metrika, XTENT, Rubicor, Aesthera, AccessClosure, TherOx, PEAK Surgical, Gynesonics, ROX Medical, Spotlight Surgical, NeoGuide Systems. Ogilvy Healthworld 100 Avenue of the Americas, New York, NY 10013 Phone: 212-625-4000 • Fax: 212-925-5965 E-mail: info@ogilvyhealthworld.com • Web: www.ogilvyhealthworld.com Founded: 1986 Parent company: WPP, New York, NY Officers: Steven Girgenti, Worldwide Chairman & CEO; Jim Woods, CFO, Michael Guarini, Regional President, North America; Martin Skelton, President, Medical Education; Chris Clark, EVP, Managing Director; Dona Just, EVP, Managing Director; Cameron Munro, EVP, Managing Director; Rich Levy, EVP, Executive Creative Director, Copy; Tom Millar, EVP, Executive Creative Director, Art; Frank Hone, EVP, Global Business Group. Healthcare accounts:Abbott, Allergan, Amgen, Boehringer Ingelheim, CTFA Foundation, J & J, Mead Johnson Nutritionals/Bristol Myers Squibb, Merck, Novartis, Ortho-McNeil Pharmaceutical, Pfizer, Roche, Unilever. Number of Accounts gained: 7 Accounts gained: Boehringer Ingelheim, Merck, Wyeth. Number of Accounts lost: 0 New Hire Detail: Cameron Munro, EVP, Managing Director; Rich Levy, EVP, Executive Creative Director, Copy; Tom Millar, EVP, Executive Creative Director, Art. Divisions: Professional Advertising, Consumer Advertising, Medical Education, Interactive, Relationship Marketing, Public Relations, Clinical Trial Recruitment FEATURED WORK Product: Dove Client: Unilever Creative/account team: Creative: Rich Levy, Tom Millar, Bonnie Sprague, Howard Friedman. Account: Martha Suarez, Michelle Morgan-Guido, Suzanne Finn, Michelle McGibbon. Why this ad is special: The leaves demonstrate what happens to skin with and without proper hydration. This campaign reminds dermatologists how critical it is to keep moisture in skin and how the right cleanser can make all the difference. Recommending mild and moisturizing Dove changes everything. AGENCY A-TO-Z OnMessage 300 Waterview, Suite 107, Richardson, TX 75080 Phone: 972-931-3444 • Fax: 972-997-9995 E-mail: info@itsonmessage.com • Web: www.itsonmessage.com Founded: 2002 Officers: Jim O’Gara, President/Founder; Fred Kersting, Partner/Creative Director; Amy Morris, Director of Account Management; Kimberly Lye, Director of Client Communications; Kim Smith, Director of Message Development; Wendy Hanson, Associate Creative Director. U.S. billings breakdown by media/source 2006 2005 Journals 20.0% 20.0% Alternative media 5.0 5.0 Conventions/exhibits 10.0 10.0 Direct marketing 25.0 25.0 Sales materials 25.0 25.0 Consumer media 5.0 10.0 Public relations 10.0 5.0 Healthcare accounts: AmerisourceBergen Specialty Group, American Heart Association, American Stroke Association, Stryker, American Institute of Gastric Banding, ASD Healthcare, The SCOOTER Store, Lash Group, Besse Medical, Oncology Supply, ICS, Imedex, US Bioservices, Symbio Solutions, Clearview Staffing Software. Number of Accounts gained: 2 Accounts gained: The SCOOTER Store, American Institute of Gastric Banding (AIGB). Number of Accounts lost: 0 Services: Specializes in providing healthcare organizations with outstanding marketing, messaging, and creative services. As a full-service marketing communications firm, we arm organizations with the marketing tools and resources they need to successfully position and promote their products and services within the healthcare industry. Our core competencies include: branding, direct mail, print advertising, event marketing, collateral/brochures, sales presentations, Website design/development, radio/TV advertising, point-of-sale promotions, case studies, white papers, eMail blasts, online advertising and corporate videos. New Hire Detail: Amy Morris, Director of Account Management; Kim Smith, Director of Message Development. FEATURED WORK Product: ShareGivers Stroke Education Campaign Client: American Heart Association Creative/account team: Jim O’Gara, Fred Kersting, Wendy Hanson, Kimberly Lye, Kim Smith. Media team: Jim O’Gara, Julie Malecek. Why this ad is special: The American Heart Association needed to update and re-energize its Stroke Education Program and increase program participation. OnMessage rebranded and renamed the program to be “ShareGivers.” By developing new lesson plans, educational tools, online services and DVDs, the campaign generated broad awareness and increased stroke education program participation within months of launch. PACE, Inc. 35 Waterview Boulevard, Parsippany, NJ 07054 Web: www.paceconnect.com Parent company: Lowe Healthcare, 5 Sylvan Way, Parsippany, NJ 07054 Officers: Sal Perreca, Interim President & CEO; Mary Beriont, EVP, Management Supervisor; Neil Drucker, EVP, New Business; Chuck DeMarco, Creative Director. Healthcare accounts: Barr: Seasonique, Paragard, Plan B; Bayer: Nexavar; Pfizer: Revatio; Schering: Celestone. Number of Accounts gained: 1 Accounts gained: Bayer: Nexavar. Number of Accounts lost: 2 Accounts lost: Pfizer: Xalatan, Revatio; Schering: Asmanex, Proventil, Celestone. JULY 2007 MM&M 175
AGENCY A-TO-Z Pacific Communications 575 Anton Boulevard, Suite 900, Costa Mesa, CA 92626 Phone: 714-427-1900 • Fax: 714-796-3039 E-mail: contact@pacific-com.com • Web: www.pacific-com.com Founded: 1994 Officers: Ryan Abbate, President; Craig Sullivan, EVP; SVPs: Henry Lee, Ron Ovadia; Executive Managers: Diane Hall, James Marlin; VPs: Kristal Babbs, Judy Doo, Janice Fiskin, Gaye Gwynn, Aubrey Johnson, Karen Melanson, Carolyn Rice. U.S. billings breakdown by media/source 2006 2005 Journals 32.0% 30.0% Alternative media 3.0 6.0 Conventions/exhibits 9.0 Direct marketing 15.0 15.0 Sales materials 20.0 20.0 Consumer media 1.0 Medical Communications 20.0 20.0 Healthcare accounts: Allergan: Acular PF, Acular, Acular LS, Alocril, Alphagan 0.2 %, Alphagan P 0.1%, Alphagan P 0.15%, Avage, Azelex, Botox, Botox Cosmetic, Botox Hyperhidrosis, Botox Therapeutic, Combigan, CosmoDerm, CosmoPlast, Ganfort, JuvÈderm, Lumigan, Managed Care, M.D. FortÈ, Memantine, Optive, Posurdex, Prevage MD, Restasis, Tazorac, Zymar; Cellegy: Cellegisic; Inspire Pharmaceuticals: Elestat; J&J Advanced Sterilization Products: EvoTech, Cidex OPA, Sterrad 50, Sterrad NX; J&J Healthcare Finance Corporation; Medtronic: MiniMed Paradigm REAL-Time Insulin Pump and Continuous Glucose Monitoring System, Guardian RT Continuous Glucose Monitoring System; MRI: Claims Servicing America, CSA International Healthcare, Harmon Medical Center; Prometheus: Diagnostics; Susan G. Komen Breast Cancer Foundation: pro bono. Number of Accounts gained: 12 Accounts gained: Allergan: Optive, Ganfort, JuvÈderm, VivitÈ, Cosmoderm, Cosmoplast, Botox Therapeutic, Botox Hyperhidrosis; Medtronic: MiniMed Paradigm REAL-Time Insulin Pump and Continuous Glucose Monitoring System, Guardian RT Continuous Glucose Monitoring System; Advanced Sterilization Products: Evotech; Prometheus: Diagnostics. Number of Accounts lost: 2 Accounts lost: Berlex: Leukine, oncology. Services: Flash Web site for Pacific Communications, a full-service healthcare agency which specializes in marketing development, medical communications, advertising, and promotion. Capabilities include interactive presentations, Web sites, instructional and promotional CD-ROMs. New Hire Detail: Aubrey Johnson, VP, Management Supervisor. FEATURED WORK Product: Zymar Client: Allergan Creative/account team: Ron Ovadia, Creative Director; Chris Keefe, Associate Creative Director/Art; Mark Wagner, Art Supervisor; Craig Mattes, Copywriter; James Pelletier, Copywriter. Media team: Eleanor Mirasol, Media Director; Milton Barcos, Senior Media Planner/Buyer. Why this ad is special: This concept puts the reader in the driver’s seat of a sports car moving at high-speed while bugs, representing ocular pathogens, splatter on the windshield, with the bold headline “Speed Kills.” This campaign is designed to clearly convey the accelerated anti-infective killing power of the ophthalmic fluoroquinolone, ZYMAR. Palio Communications 260 Broadway, Saratoga Springs, NY 12866 Phone: 518-584-8924 • Fax: 518-583-1560 E-mail: mmyers@palio.com • Web: www.palio.com Founded: 1999 Parent company: inVentiv Health, Vantage Court North 200 Cottontail Lane, Somerset, NJ 08873 Officers: Senior Management: Guy Mastrion, Chief Global Creative Officer; Ed Mitzen, Group President, inVentiv Communications; Mike Myers, President. Senior Vice Presidents: Daniel Bobear, SVP, Director of Client Service; Stephen Dubansky, MD, SVP, Medical Director; Marty Hardin, SVP, Creative Director; Paul Harrington, SVP, Creative Director; Rafael Holguin, SVP, Design Director; Carl Kuebler, SVP, 176 MM&M JULY 2007 Account Service; Todd LaRoche, SVP, Managing Director of Creative; Bob Mason, SVP, Director of Brand Strategy; Mark McCoy, SVP, Senior Brand Planner; Ken Messinger, SVP, Creative Director; Andy Smith, SVP, Director of Global Operations; Bonnie Stofer, SVP, Business Development and Integration; Uwe Tigor, SVP, Director of Medical Strategy. Vice Presidents: Ellen Cappellino, VP, Account Service; Neall Currie, VP, Associate Creative Director; Raimonds Dzelme, VP, Account Service; Nanette Foster, VP, Senior Brand Planner; Mary Kate Hallahan, VP, Human Resource Manager; Peter Hopper, VP, Account Service; Jon Hussey, VP, Account Service; Kimberly Irish, PhD, VP, Medical Director; Paul Johnson, VP, Account Service; William Lucas, VP, Account Service; Nicholas Parslow, VP, Associate Creative Director; Tiffany Ryan, VP, Account Service; Alan Steele, VP, Director of Studio Services; Mark Thompson, VP, Senior Brand Planner. Healthcare accounts: Adheris; Cephalon: Fentora, Corporate BTP, Nuvigil, Provigil, Provigil DTC/DTP; IdeaSphere: Alvita Teas, Cole Water, Dr. Greene, Fuel, Metabolife, Nature’s Herbs, Rebus, Twinlab, Ultra Harvest, Weil Nutritional Supplements, a2Milk; Johnson & Johnson; Kyowa: Istradefylline; Medical Missions for Children; Nalge Nunc International; Novartis: Proleukin, Zometa Global, Zometa US; Saratoga Hospital; Serono. Number of Accounts gained: 25 Accounts gained: Adheris; Cephalon: corporate BTP, Nuvigil, Provigil, Provigil DTC/DTP; GlaxoSmithKline: Arranon, Bosatria, Eltrombopag, Promacta; IdeaSphere: Alvita Teas, Cole Water, Dr. Greene, Fuel, Metabolife, Nature’s Herbs, Rebus, Twinlab, Ultra Harvest, Weil Nutritional Supplements, a2Milk; Johnson & Johnson; Kyowa: Istradefylline; Medical Missions for Children; Novartis: Proleukin. Services: Design lab and media lab. New Hire Detail: Ellen Cappellino, Raimonds Dzelme, Mary Kate Hallahan, Marty Hardin, Rafael Holguin, Paul Johnson, Mark Thompson, Uwe Tigor. FEATURED WORK Product: Epzicom Client: GlaxoSmithKline Creative/account team: Laura Baumann, Account Executive; Stephanie Hosmer, Art Director; Mike Costello, Copywriter; Nanette Foster, VP, Senior Brand Planner; Jim Mittler, PhD, Senior Medical Writer; Frank Mancini, Production Manager; Pete O’Toole, Associate Director of Operations; Nora Kiernan, Manager of Editorial Services; Jessica Goldsmith, Assistant Account Executive; Tiffany Ryan, VP, Account Services; Raimonds Dzelme, VP, Account Services; Nick Parslow, VP, Associate Creative Director; Ken Messinger, SVP, Creative Director; Renata Sviridova, Graphic Designer; Christina Armbrust, Studio Manager; Marcia Lyon, Senior Production Manager; Ken Zane, Art Buyer Supervisor. Why this ad is special: Palio’s campaign met three critical success factors: creating awareness of/educating patients about kidney complications, maximizing awareness that HIV is itself a risk factor for kidney complications, and motivating patients to discuss kidney-safe treatment options with their physicians. The campaigns visual reinforces the message, creates stopping power, and doubles as independent educational tools. Most importantly, the message is simple and memorable. The Pascoe Associates, Inc. 1640 Logan Street, Denver, CO 80203 Phone: 303-831-6307 • Fax: 303-830-9391 E-mail: info@pascoeassociates.com • Web: www.pascoeassociates.com Founded: 1986 Officers: Cher Pascoe, President. U.S. billings breakdown by media/source 2006 2005 Journals 15.0% 15.0% Alternative media 20.0 20.0 Conventions/exhibits 10.0 10.0 Direct marketing 20.0 10.0 Sales materials 15.0 25.0 Consumer media 10.0 10.0 Public relations 10.0 10.0 Healthcare accounts: Academy of Managed Care Pharmacy; Acuson, A Siemens Company: Ultrasound Equipment Manufacturing; American Heart Assocation; American Society of
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Agency A-to-Z - Haymarket Media Group

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