Agency A-to-Z - Haymarket Media Group

Roska Healthcare Advertising
211B Progress Drive, Montgomeryville, PA 18936
Phone: 215-699-9200 • Fax: 215-699-9240
Web: www.RoskaHealthcare.com
Founded: 1981
Officers: Jon Roska, Chairman & CEO; Jay Bolling, President; Ed Rooney, VP/Client
Services.
Healthcare accounts: Eisai/Pricara: Aciphex; P&GP/sanofi-Aventis: Actonel; Daiichi-Sankyo:
Benicar; Neuronetics: NeuroStar; Bayer/Onyx: Nexavar; FoxHollow: SilverHawk; Actelion:
Tracleer; Idenix/Novartis: Tyzeka; Cephalon/Alkermes: Vivitrol.
Number of Accounts gained: 5
Number of Accounts lost: 1
Services: Targeted Rx marketing, direct-to-patient relationship marketing, direct-to-physician
database marketing, patient adherence programs, minority outreach, disease management and
managed care marketing, retail pharmacy initiatives, interactive communications and Web site
development, patient and physician education, media planning and placement, market research,
multimedia programs, strategic marketing consultation and database management.
Divisions: Roska Digital Advertising
FEATURED WORK
Product: Sure Steps program
Client: Actelion Pharmaceuticals
Creative/account team: Jay
Bolling, President; Mamie Duff,
Medical Copywriter; Chris Matsinger,
Executive Director, Digital Services;
Chuck McLeester, SVP, Strategic
Planning; Ed Rooney, VP, Client
Services; Katharina Smith, Account
Executive; Dehlia Towler, VP, Creative
Services; Tim Valleley, Internet
Developer; Simona Wright, Account
Supervisor; Ali D’Agostino, Production
Manager; Geri Kupcha, Research Director; Susan O’Brien, Director of Operations; Andrea Rorvik,
Associate Account Executive; Dori Rosenbleeth, Project Manager; John Siemienski, Manager,
Interactive Services.
Why this ad is special: The Sure Steps program is positioned as an inspiring source ofongoing
support - and a reminder of the hope and optimism found in everyday accomplishments. Sure
Steps helps PAH patients face the future with less uncertainty and a more positive outlook.
RX Mosaic Health
711 3rd Avenue, 19th Floor, New York, NY 10017
Phone: 212-336-7500 • Fax: 212-336-7501
E-mail: info@rxmosaichealth.com • Web: www.rxmosaichealth.com
Founded: 2006
Parent company: Omnicom Group, 437 Madison Avenue, New York, NY 10022
Officers: Charlotte Wray, President; Stacey Gandler, Managing Director; Melyssa
Weible, Managing Director; Lindsay Rocco, Vice President; Ian Twinn, Vice
President; Nicole D’Angelo, Account Director.
Healthcare accounts: Ortho-Neutrogena: Retin-A, Renova; Sepracor: Brovana, Lunesta,
Xopenex; Teva Neurosciences: Copaxone, Laquinimod, StemEx; Lescoja: Matte for Men; Zestra
Laborarories: Zestra; Rocket Rights: In The Womb DVD series.
Services: Specialist areas include healthcare marketing and corporate communications serving
companies in the pharmaceutical, biotech, device/diagnostic and OTC healthcare space. Rx
Mosaic Health offers a unique way of looking at these communications, an approach that is
science-focused, market-driven and strategically aligned with clients’ businesses. Service
offerings include science and medical content management and editorial; clinical trial recruitment
and retention strategies; professional and patient advocacy; direct-to-patient education; issues
and crisis communications; in-house media expertise and competitive intelligence.
S&R Communications Group, Inc.
2511 Old Cornwallis Road, Suite 200, Durham, NC 27713
Phone: 919-544-8770 • Fax: 919-544-8588
E-mail: info@srcomgroup.com • Web: www.srcomgroup.com
Founded: 1991
Officers: David H. Recht, CEO; Paul Dreyer, President, COO; Mark Kocourek, EVP,
Strategic Brand Consultant; Ed Leon, VP Client Services; Bruce Nicoll, VP, Creative
Director; Curtis Walston, CFO.
U.S. billings breakdown by media/source
2006 2005
Journals 15.0% 10.0%
Alternative media 20.0 15.0
Conventions/exhibits 5.0
Direct marketing 10.0 5.0
Sales materials 40.0 50.0
Consulting 10.0
Education 20.0
AGENCY A-TO-Z
Healthcare accounts: Baxter International Inc.: Hemophilia (hereditary bleeding disorder);
WinRho; Campbell Alliance Group Inc.; Campbell Institue; C.B. Fleet Company Inc.: Hydra Life,
Rehydration, PhosphoSoda, Summer’s Eve; Diosynth Biotechnology; Galderma Laboratories LP:
speaker program; GlaxoSmithKline Inc.: central nervous system products, Epivir-HBV, Hepatitis,
HIV, HIV/AIDS.
Number of Accounts gained: 5
Accounts gained: Fleming Labs, Magonate, Medicure, Aggrastat, Mallinckrodt
Pharmaceuticals, Magnacet, Liquicet, Prestwick Labs, Xenazine, Sucampo Pharmaceuticals,
Amitiza Speaker Program.
Number of Accounts lost: 0
Services: Provides integrated advertising, promotional medical education, event planning and
speaker bureau development/management services.
Divisions: S&R Communications Advertising, S&R Communications Medical Education, S&R
Communications Events Planning, and S&R Communications Speaker Bureau Services
FEATURED WORK
Product: Fleet Phospho-soda EZ-Prep
Client: Fleet Laboratories
Why this ad is special: This ad builds
on the successful 2006 campaign for
Fleet Phospho-soda EZ-Prep. The
illustration reminds physicians why
bowel prep is needed in the first place:
to clean the colon so that potentially
dangerous lesions are exposed for
excision. The headline promotes the
product’s improved taste, a factor
leading to better patient compliance.
The cute “antimascot” of a frightened polyp caught in the scopes’s glare in an otherwise spotless
colon ensures that this ad to stand out clearly in a category often devoid of personality.
Saatchi & Saatchi Consumer Healthcare
375 Hudson Street, New York, NY 10014
Phone: 212-463-3400 • Fax: 212-463-5038
E-mail: jim.joseph@saatchihealthcare.com • Web: www.saatchihealthcare.com
Founded: 2000
Parent company: Publicis Healthcare Communications Group, 1675 Broadway
Officers: Sam Welch, President; Jim Joseph, EVP/Managing Director; Robert Hogan,
EVP/Director of Client Services; Chas Villante, EVP/Creative Director; Dan Franklin,
EVP/Creative Director; Jim Fitzgerald, EVP/Group Account Director; Lisa Durels,
EVP/Group Account Director; Julie Spoleti, EVP/Group Account Director; Justin
Harrington, EVP/Group Account Director; Geri Mazur, EVP/Director of Strategic
Planning.
U.S. billings breakdown by media/source
2006
Alternative media 20.0%
Direct marketing 40.0
Consumer media 40.0
Healthcare accounts: Astra Zeneca: Nexium, Crestor, Seroquel, Pulmicort Respules, Pulmicort
Flexhaler; sanofi-aventis: Ambien CR; sanofi-aventis/bms: Plavix; Pfizer: Detrol; Transitions:
Transitions; Merial: Frontline.
Accounts lost: GlaxoSmithKline/Roche: Boniva; Pfizer: Chantix.
Services: All DTC: advertising, CRM, consumer healthcare education, interactive, branding.
New Hire Detail: Jim Joseph, EVP/Managing Director.
JULY 2007 MM&M 179