Agency A-to-Z - Haymarket Media Group

AGENCY A-TO-Z
FEATURED WORK
Product: Requip
Client: GlaxoSmithKline
Creative/account team: Andrew Schirmer,
Gary Chu, Gary Klein, BJ Kaplan, Doug Welch.
Why this ad is special: As recently as 2005,
millions in the U.S. suffered unknowingly from
Restless Legs Syndrome (RLS). In May 2005,
Requip received FDA approval as the first
product indicated for RLS. The ensuing
marketing effort totally changed the lives of
sufferers, providing them with the information
they needed to 1) self-identify with a real
medical condition and 2) feel comfortable to speak with their doctor. The “Mystery” execution has
played a significant role in building awareness of the category and the Requip brand. NRx continue
to drive the business, PCPs are the #1 source of diagnoses, and Requip is the #1 prescribed RLS
treatment with over 50 share points gained since product launch.
MDC Group
245 Fifth Avenue, New York, NY 10016
Phone: 212-679-3336 • Fax: 212-679-3337
E-mail: info@mdcomm.com • Web: www.mdcomm.com
Founded: 1994
Officers: Eric S. Malter, CEO; Maryanna Zamiska, Managing Partner; Sam Bromberg,
Managing Partner.
U.S. billings breakdown by media/source
2006 2005
Journals 10.0% 10.0%
Conventions/exhibits 5.0 5.0
Direct marketing 40.0 40.0
Sales materials 40.0 40.0
Consumer media 5.0 5.0
Healthcare accounts: Mission Pharmacal: HCP agency of record for Tindamax, Citracal
Prenatal Multivitamins, Urocit-K; Amerifit Brands: HCP agency of record for Estroven, Culturelle,
AZO Standard; INO Therapeutics: preferred HCP provider for INOmax; Schering-Plough: project
work on Clarinex; Johnson & Johnson: project work; Tunnell Consulting: project work.
Accounts gained: Amerifit Brands; INO Therapeutics.
Services: Strategic consulting, Website development, and direct-to-pateint communications.
FEATURED WORK
Product: Urocit-K
Client: Mission Pharmacal
Creative/account team: Maryanna Zamiska, Creative
Director/Art; Sam Bromberg, Creative Director/Copy; Ed Martin,
Account Group Supervisor.
Why this ad is special: This ad to urologists combines a golf
metaphor with visual humor, dramatizing the ability of Urocit-K to
help reduce stone recurrences that typically develop from sandlike
fragments.
Medicus NY
1675 Broadway, New York, NY 10019
Phone: 212-468-3100 • Fax: 212-468-3222
E-mail: lisa.ebert@medicusny.com • Web: www.medicusny.com
Founded: 1972
Parent company: Publicis Groupe SA, 133 Avenue des Champs Elysees, Paris, France
Officers: Nick Colucci, CEO, Publicis Healthcare Communications Group; Mike
Trepicchio, President, North America Advertising, PHCG Corp.; Lisa Ebert, EVP,
Managing Director; Jane Purkis, EVP, Director of Client Services; Nick Manganiello,
EVP, Chief Creative Officer; Rich Norman, EVP, Chief Strategic Officer.
Healthcare accounts: Auxilium: AA4500; Procter & Gamble: Align, Asacol, Metamucil, Oral
Care, Prilosec OTC,; AstraZeneca: Arimidex, Faslodex, Pulmicort Flexhaler, Pulmicort Respules,
Pulmicort Turbuhaler, Symbicort; Schering-Plough: Claritin; sanofi-aventis: CNS prelaunch
brands, Multaq, rimonabant, Uroxatral; CibaVision: Contact Lenses; Mead-Johnson: Enfamil;
Playtex: Infant Feeding; Pfizer, Inc.: Macugen; Bayer Corporation: Pravachol.
Number of Accounts gained: 5
172 MM&M JULY 2007
Accounts gained: Auxilium: AA4500; Schering-Plough: Claritin; CibaVision: Contact Lenses,
Playtex: Infant Feeding; sanofi-aventis: CNS prelaunch brands.
Number of Accounts lost: 0
New Hire Detail: Penny Charles-Simon, VP, Director of Human Resources.
FEATURED WORK
Product: Multaq
Client: sanofi-aventis
Creative/account team: Account: Scott Shevrin, SVP,
Group Account Director; Murray Henry, Account Director.
Creative: Chris Rogers, VP, Creative Director; Elyn Neilson,
Group Creative Supervisor; George Gorzeinik, Group Creative
Supervisor.
Why this ad is special: Atrial Fibrillation Disease Awareness
Campaign: Our inspiration is sinus rhythm — the heart’s
natural physiologic state. The elegant, blue water being gently
tapped by the drumstick and then circling out, symbolizes the
propagation of excitation waves from the sinoatrial node,
sinus rhythm. The rich campaign synergies of music and
natural rhythms are eloquently visualized.
MedThink Communications
3301 Benson Drive, Suite 400, Raleigh, NC 27609
Phone: 919-786-4918 • Fax: 919-786-4926
E-mail: info@medthink.com • Web: www.medthink.com
Founded: 2004
Officers: Walt Clarke, Partner; Scott Goudy, Partner; Angie Miller, VP of Medical
Communications.
Healthcare accounts: Salix Pharmaceuticals: Colazal, Xifaxan, OsmoPrep, MoviPrep, Pepcid;
Ascend Therapeutics: Estrogel; Talecris BioTherapeutics: Gammunex, Thrombate, Plasmin;
Inspire Pharmaceuticals: Azasite; Teva Neurosciences: Copaxone.
Number of Accounts gained: 4
Accounts gained: Talecris: Gammunex and Koate; Ascend Therapeutics - Estrogel; Teva:
Copaxone
Number of Accounts lost: 0
Services: A full service healthcare communications firm whose services are as deep as they are
broad. Each member of our dynamic team was hand-selected to fulfill a specific and highly defined
niche in health care communications: brand development, science and medical writing, medical
education, advertising, public relations, media, advocacy development and sales training. Strives
to be a communications partner to our clients, not just their agency. We live our clients brand and
their product as fervently as they do. We research, plan, create and implement an integrated
strategy to communicating their product and brand, delivering consistent messages across
scientific, marketing and media channels. Our integrated approach means each player on the
communications team is fully versed in the communications plan and its goals: the message
remains clear, strong, and compelling.
New Hire Detail: Jon Hudson, Media Director; Becky Levine, Director of Public Relations; Larry
Nelson PhD, Scientific Director.
Divisions: Advertising, medical communications, public relations, media planning and
placement, sales training.
FEATURED WORK
Product: Self promotion
Creative/account team: Sean Frederick, ACD; Pete
Sergison, Art Director; Christina Jones, Account Executive.
Media team: Jon Hudson.
Why this ad is special: Our self promotion ad communicates
a fundamental philosophy at MedThink — we exist to help our
clients succeed. An organization that can consistently deliver
outstanding thinking, creativity, and service will ultimately forge
a strong partnership with the brand management teams they
serve. Strong partnerships deliver extraordinary results. At
MedThink our clients success is our standard.
Metaphor Inc.
One Old Bloomfield Avenue, Mountain Lakes, NJ
Phone: 973-334-1009 • Fax: 973-334-1667
E-mail: info@metaphorinc.com • Web: www.Metaphorinc.com
Founded: 1998
Officers: Nick Calandrillo, Chief Creative Officer/Founder; Dwayne Hann, President;
EVPs: Philippe Burnham, Jim Misner; Diane Martin, Vice President, Group Art
Supervisor; Toni Voltolina, Vice President, Director of Agency Operations.