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CARROTS AND STICKS – PROMOTING ... - Global Reporting Initiative

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30 Carrots and Sticks - Promoting Transparency and Sustainability<br />

Country/Region Standards, Codes and Guidelines<br />

�<br />

(Social Report) consists of a statement disclosed<br />

every year by the corporation, providing information on<br />

projects, benefits and social and environmental actions<br />

addressed to employees, investors, market analysts,<br />

shareholders and the community. The statement<br />

provides quantitative information which is organised in<br />

a table or chart, in a clear and objective way, making<br />

it easier to make comparisons between different<br />

companies. http://www.ibase.br<br />

Ethos Indicators on Corporate Social<br />

Responsibility, 2001 <strong>–</strong> 2009 issued by the Ethos<br />

Institute. It is a non-profit organisation that acts<br />

on corporate social responsibility mobilisation and<br />

engagement, providing assistance for companies<br />

to improve their business in a socially responsible<br />

way. The Institute launched the Ethos Indicators as<br />

an evaluation system of organisational practices on<br />

social responsibility. They have an indirect impact<br />

on reporting by providing awareness and need to<br />

be used as part of a wider management process.<br />

These indicators were developed in 2000 and have<br />

been amended and reviewed yearly since then. They<br />

are organised in a questionnaire form that includes<br />

topics on values, transparency and governance,<br />

workforce, environment, suppliers, customers,<br />

consumers, community, government and society.<br />

Ethos Indicators are meant to be an internal tool to<br />

evaluate a company´s sustainability management and<br />

corporate social responsibility practices, including<br />

strategic planning and development monitoring. The<br />

results are compared to the CSR Best Practices on<br />

Confidential Benchmarking reports, developed by<br />

the Ethos Institute. In addition, sector supplement<br />

guidelines have been developed between 1999 and<br />

2008. They provide the company with the possibility<br />

of evaluating the typical opportunities and challenges<br />

from their sector of business. The indicators are<br />

provided for the following sectors: electricity utilities,<br />

franchising, newspapers, financial, mining, pulp &<br />

paper, construction, land transport, oil & gas, bakery,<br />

bars and restaurants and retail. There are also<br />

indicators for small companies which became available<br />

in 2006. This is an adaptation from the original Ethos<br />

Indicator system to be applied to small businesses.

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