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CARROTS AND STICKS – PROMOTING ... - Global Reporting Initiative

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2<br />

Carrots and Sticks - Promoting Transparency and Sustainability<br />

Forewords<br />

The five capital assets of Financial, Human, Natural, Social and Technological have become<br />

critically interdependent. No entity can plan for the long term in the economy in which we<br />

find ourselves without taking account of these critical, interdependent capital assets. A<br />

sustainable economy demands business as unusual and the ability to make more with less.<br />

Our resources are not infinite and the world can no longer absorb waste. The hundred years<br />

of taking, making and reducing to waste cannot continue. There is no time for a businessas-usual<br />

approach. The time is ripe to follow the example of several governments who have<br />

introduced legislation on a report-or-explain basis regarding the impact which the operations<br />

of any company may have economically, societally and environmentally.<br />

Many developments since the first edition of this publication point to things moving in<br />

the right direction. Governments around the world should follow the Danish regulation<br />

requiring its largest companies to report or explain as described above. Mandatory and<br />

voluntary approaches to integrated reporting are not mutually exclusive options. They<br />

are complementary, and the challenge for governments is to determine the appropriate<br />

mandatory requirements.<br />

World bodies need to share knowledge and reduce duplication of effort because we all have<br />

to move forward in the interests of Planet Earth and those who will come after us. It has<br />

become essential that the G20 agree to legislate that all entities within their jurisdictions<br />

report or explain how they have impacted on society, the environment and the economy.<br />

Stakeholders need integrated reporting, and that’s why GRI is at the forefront of working with<br />

governments, regulators, civil society and other key players around the world, to make this a<br />

reality.<br />

The need for regulatory frameworks for reporting has for long been debated. Should<br />

companies be left to their own initiatives to explore further transparency, thus creating<br />

a real commitment to reporting based on a genuine thought process, but with the risk<br />

that progress is too slow? Or should governments take the lead in setting frameworks<br />

for reporting, thus creating a level-playing field in reporting but providing companies<br />

with the opportunity to complete nothing more than a tick-the-box exercise?<br />

In this era of low trust in the corporate world it would seem to be the duty of all<br />

parties to ensure that transparency is elevated to a level where an organisation’s<br />

stakeholders can understand its comprehensive performance in such a way that trust<br />

is rebuilt and decisions can be taken in an environment where dialogue is an integral<br />

part of business.<br />

In this context frameworks for sustainability reporting (whether voluntary or<br />

mandatory) can assist those who want to be part of this world, as well as stimulating<br />

or forcing those who prefer the old situation to report on the wider impact they have<br />

on society <strong>–</strong> negatively and positively.<br />

We are proud to be able to contribute to further progress in this area by participating<br />

in studies such as this and by advising companies and governments on current<br />

practices and the state of play in sustainability reporting.<br />

Wim Bartels<br />

Mervyn King<br />

Chairman of the Board of Directors, GRI<br />

<strong>Global</strong> Head of Sustainability Assurance<br />

at KPMG, Partner KPMG Sustainability,<br />

the Netherlands

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