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FEDERATION OF EURO-ASIAN STOCK EXCHANGES ANNUAL REPORT APRIL 2011<br />

TAyBURN KURUMSAL<br />

The privilege of serving our clients is what<br />

shapes our mission…<br />

Ediz Usman<br />

Partner & Client Relations Director<br />

Tayburn Kurumsal provides a complete line of<br />

creative, integrated corporate communication<br />

products and services tailored according to its<br />

clients’ needs.<br />

Tayburn Group<br />

With 32 years of experience in international as<br />

well as European markets, Tayburn is the<br />

biggest corporate communication company in<br />

Scotland and one of the top-10 in the United<br />

Kingdom. It has been 17 years since we began<br />

blending Tayburn's know-how with our own<br />

knowledge of the local market and putting them<br />

to work in the service of clients. For more than a<br />

decade we have developed and offered<br />

productive, high-quality, and creative solutions<br />

for some of Turkey's leading companies in the<br />

areas of annual reports, branding, design, new<br />

media, advertising, and marketing.<br />

Thanks to our expert team, to the knowledge<br />

and experience acquired on our own and<br />

through Tayburn, to our customer focus, and to<br />

our innovative and creative approach to service,<br />

we are today Turkey's most sought-after service<br />

provider in the corporate communication<br />

segment. Our service area as Tayburn Kurumsal<br />

is not limited to Turkey. Because of our<br />

world-class know-how and quality of service,<br />

we are also called upon by clients operating in<br />

Europe and in neighboring countries. Our own<br />

technological infrastructure makes it easy for us<br />

to provide such clients with fast, comprehensive<br />

service too.<br />

Professional approach to business<br />

One notion defines the reason for our existence<br />

and our mission: Enable our clients to establish<br />

and maintain accurate, sustainable, and highyield<br />

communication with their target audiences<br />

by means of our high added value products and<br />

services.<br />

With our professional approach to business,<br />

our national and international market<br />

knowledge, and our global experience in<br />

corporate communication we transform this<br />

mission into reality for our clients.<br />

Since the day we commenced operations, we<br />

have been doing business and taking pride in<br />

the knowledge that we have been consistently<br />

successful in the face of Turkey’s rapidly<br />

changing and developing market conditions<br />

and, what’s even more important, that we have<br />

been providing solutions that precisely serve our<br />

clients’ needs.<br />

Reporting and investor relations:<br />

Printed and online corporate reporting and<br />

communicating with investors…<br />

Our activities in the area of reporting and investor<br />

relations consist of the turnkey design and<br />

delivery of:<br />

• Annual reports<br />

• Sustainability reports<br />

• COP reports<br />

• Investor relations products<br />

• Road show presentations<br />

as well as similar products and services that<br />

enable our clients to establish and maintain<br />

timely, precise, uninterrupted, and transparent<br />

communication with investors, shareholders,<br />

creditors, business partners, customers,<br />

employees, and the society at large.<br />

High added value services in investor<br />

relations<br />

Underlying all investor relations is the need to<br />

communicate corporate information accurately<br />

and clearly to investors, shareholders, creditors,<br />

employees, business partners, and society at<br />

large. Speed and transparency are of the<br />

utmost importance in investor relations today.<br />

It is vitally important for publicly-held companies<br />

to keep abreast and quickly comply with the<br />

requirements of national and international<br />

regulations (Capital Markets Board, Sarbanes<br />

Oxley, NYSE, LSE, etc). Providing truthful<br />

information at the right time and in a format that<br />

is easy to understand and to access heads the<br />

list of the objectives of everyone involved in<br />

investor relations in today’s world. Tayburn<br />

Kurumsal offers clients in Turkey all the products<br />

and services that they need in the area of<br />

investor relations.<br />

Copywriting and editing services:<br />

Conveying your message clearly to the<br />

right audience…<br />

Tayburn prepares and edits text in Turkish<br />

and other languages to ensure that its clients’<br />

messages are conveyed to their target audiences<br />

clearly and effectively. We provide high added<br />

value corporate communication services in the<br />

following languages: Turkish, English, French,<br />

German, Italian, Spanish, Russian, Chinese, and<br />

Arabic . Other languages are also available on<br />

request.<br />

Branding:<br />

High-profile corporate and consumer<br />

brands…<br />

In the areas of creating, developing, defining and<br />

maintaining standards for our clients’ corporate<br />

and consumer brands, our brand-related<br />

activities consist of:<br />

• Designing logos and emblems<br />

• Developing corporate identities from A to Z<br />

• Launching and relaunching brands<br />

• Consultancy services<br />

Marketing:<br />

Satisfying marketing needs in the<br />

product/service-consumer cycle…<br />

Our activities under the heading of marketing<br />

consist of a providing all the advertising,<br />

promotional, and corporate communication<br />

products and services that our clients may<br />

need such as:<br />

• Advertising campaigns<br />

• Corporate information films<br />

• Web-based solutions<br />

• Brochures<br />

• Information kits<br />

• Electronic presentations<br />

Web and electronic products:<br />

Realistic expectations, feasible goals<br />

Tayburn Kurumsal is dedicated to the creation of<br />

web-based communication solutions that are<br />

highly functional, robust, and audience-specific.<br />

The knowledge and experience that Tayburn<br />

Kurumsal has built up over the years is put to<br />

work to develop whatever web-based products<br />

and services its clients might need. Regarding<br />

the ability to combine creativity with workable<br />

solutions as the bedrock of all web-based<br />

services, Tayburn Kurumsal comes up with<br />

solutions ranging from corporate portals to<br />

investor relations websites and from e-commerce<br />

applications to web-based annual reports and<br />

advertising / publicity campaigns.<br />

Well aware that internet design demands a<br />

thoroughly specialized understanding and<br />

approach, Tayburn Kurumsal makes sure that<br />

it is equipped with all of the resources and<br />

competencies that may be required to satisfy<br />

a client’s every need.<br />

CONTACT INFORMATION<br />

Contact Name Mr. Ediz Usman E-mail info@tayburnkurumsal.com Website www.tayburnkurumsal.com<br />

PAGE 21

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