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2010 Sustainability Report - Cummins.com

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Our new strategic principle<br />

<strong>Cummins</strong> has added a new strategic principle –<br />

Lead in Critical Technologies – to the five<br />

long-standing principles used to guide the<br />

Company’s growth.<br />

While <strong>Cummins</strong> has been a high technology <strong>com</strong>pany<br />

for many years, the new principle, adopted earlier this<br />

year, will re-enforce the importance of being first to<br />

market with the best technology.<br />

“<strong>Cummins</strong> is absolutely <strong>com</strong>mitted to technological<br />

innovation,” said John Wall, the Company’s Chief<br />

Technology Officer. “We have been a leader<br />

throughout time and intend to continue to be a<br />

leader in technology.”<br />

<strong>Cummins</strong> has developed key technologies and<br />

subsystems critical to emissions performance and<br />

fuel efficiency, two key factors in the design and<br />

manufacture of the Company’s products.<br />

With a global footprint extending into 190 countries,<br />

<strong>Cummins</strong> has a broad understanding of the up<strong>com</strong>ing<br />

technology demanded by industry. That knowledge<br />

provides the Company with a <strong>com</strong>petitive advantage.<br />

In the next three to five years, nearly every major<br />

economy in the world will have to <strong>com</strong>ply with<br />

regulations governing emissions and fuel economy.<br />

<strong>Cummins</strong>’ customers will be looking to the Company<br />

for help meeting those regulations through products<br />

such as our engines and <strong>com</strong>ponents.<br />

By leading the way in critical technologies, <strong>Cummins</strong><br />

can be an effective partner with our customers while<br />

maintaining an advantage with our <strong>com</strong>petitors.<br />

<strong>Cummins</strong> Strategic Principles<br />

Leverage Complementary Businesses:<br />

<strong>Cummins</strong> is a family of <strong>com</strong>plementary<br />

businesses that create value for our customers.<br />

Increase Shareholder Value: <strong>Cummins</strong>’ success<br />

is measured by growth in shareholder value.<br />

Be the Low Cost Producer: <strong>Cummins</strong> will<br />

pursue an operational strategy of cost leadership.<br />

Lead in Critical Technologies: <strong>Cummins</strong> will<br />

be the market leaders in technologies critical to<br />

our customers’ success.<br />

Seek Profitable Growth: <strong>Cummins</strong> will<br />

seek profitable growth by leveraging our<br />

assets and capabilities to grow where<br />

<strong>Cummins</strong> can establish an advantage.<br />

Create the Right Work Environment:<br />

<strong>Cummins</strong> will assure that the physical and<br />

cultural work environment is conducive to<br />

excellent performance.<br />

Financial<br />

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