2010 Sustainability Report - Cummins.com
2010 Sustainability Report - Cummins.com
2010 Sustainability Report - Cummins.com
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Our new strategic principle<br />
<strong>Cummins</strong> has added a new strategic principle –<br />
Lead in Critical Technologies – to the five<br />
long-standing principles used to guide the<br />
Company’s growth.<br />
While <strong>Cummins</strong> has been a high technology <strong>com</strong>pany<br />
for many years, the new principle, adopted earlier this<br />
year, will re-enforce the importance of being first to<br />
market with the best technology.<br />
“<strong>Cummins</strong> is absolutely <strong>com</strong>mitted to technological<br />
innovation,” said John Wall, the Company’s Chief<br />
Technology Officer. “We have been a leader<br />
throughout time and intend to continue to be a<br />
leader in technology.”<br />
<strong>Cummins</strong> has developed key technologies and<br />
subsystems critical to emissions performance and<br />
fuel efficiency, two key factors in the design and<br />
manufacture of the Company’s products.<br />
With a global footprint extending into 190 countries,<br />
<strong>Cummins</strong> has a broad understanding of the up<strong>com</strong>ing<br />
technology demanded by industry. That knowledge<br />
provides the Company with a <strong>com</strong>petitive advantage.<br />
In the next three to five years, nearly every major<br />
economy in the world will have to <strong>com</strong>ply with<br />
regulations governing emissions and fuel economy.<br />
<strong>Cummins</strong>’ customers will be looking to the Company<br />
for help meeting those regulations through products<br />
such as our engines and <strong>com</strong>ponents.<br />
By leading the way in critical technologies, <strong>Cummins</strong><br />
can be an effective partner with our customers while<br />
maintaining an advantage with our <strong>com</strong>petitors.<br />
<strong>Cummins</strong> Strategic Principles<br />
Leverage Complementary Businesses:<br />
<strong>Cummins</strong> is a family of <strong>com</strong>plementary<br />
businesses that create value for our customers.<br />
Increase Shareholder Value: <strong>Cummins</strong>’ success<br />
is measured by growth in shareholder value.<br />
Be the Low Cost Producer: <strong>Cummins</strong> will<br />
pursue an operational strategy of cost leadership.<br />
Lead in Critical Technologies: <strong>Cummins</strong> will<br />
be the market leaders in technologies critical to<br />
our customers’ success.<br />
Seek Profitable Growth: <strong>Cummins</strong> will<br />
seek profitable growth by leveraging our<br />
assets and capabilities to grow where<br />
<strong>Cummins</strong> can establish an advantage.<br />
Create the Right Work Environment:<br />
<strong>Cummins</strong> will assure that the physical and<br />
cultural work environment is conducive to<br />
excellent performance.<br />
Financial<br />
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