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2010 Sustainability Report - Cummins.com

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Challenges ahead: Corporate responsibility<br />

<strong>Cummins</strong> is <strong>com</strong>mitted to continuous improvement in Corporate Responsibility.<br />

Three areas of focus in the <strong>com</strong>ing year will be:<br />

Strategy: <strong>Cummins</strong> is developing engagement<br />

strategies focused on ensuring vibrant and healthy<br />

<strong>com</strong>munities that support <strong>Cummins</strong> as a great<br />

place to work.<br />

Impact: The Company is developing metrics<br />

to ensure the maximum impact of our corporate<br />

responsibility efforts.<br />

Leadership: Strong leadership is an important<br />

<strong>com</strong>ponent of corporate responsibility at all<br />

levels, from the Company’s employee-led<br />

Community Involvement Teams to site leadership.<br />

Developing expectations and providing leaders<br />

with benchmarks and metrics so they can<br />

measure success are key steps.<br />

Significant partnerships<br />

<strong>Cummins</strong> also continued work on many partnerships<br />

around the world in 2009 to address issues such as<br />

sustainable agriculture, help those with developmental<br />

disabilities and educate disadvantaged young people.<br />

These partnerships include:<br />

<strong>Cummins</strong> College of Engineering for Women:<br />

The mission of this college based in Pune, India is to<br />

educate women who have been under-represented in<br />

the field of engineering. The college recently opened<br />

a second campus in Nagpur (page 46).<br />

The Courage Center: <strong>Cummins</strong> employees in<br />

Fridley, Minn. work with the Minneapolis-based center<br />

whose mission is to help those with brain and spinal<br />

cord injuries and developmental disabilities. Company<br />

employees modify a wide-range of equipment and<br />

toys so the center’s clients can experience more<br />

productive and fulfilling lives (page 82).<br />

Ithemba Institute of Technology: The institute in<br />

Soweto, South Africa, provides a technical education<br />

to students who otherwise would have no access to<br />

higher education. The training provides students with<br />

critical job skills while also preparing <strong>Cummins</strong>’<br />

workforce of tomorrow (page 62).<br />

LeMoyne-Owen College: <strong>Cummins</strong> has helped<br />

this historically black college in Memphis, Tenn. restore<br />

its financial viability and create a strategic plan for a<br />

sustainable future (page 102).<br />

EARTH University: This institution based in<br />

Costa Rica teaches sustainable agriculture and<br />

entrepreneurship to students who might never have<br />

afforded college in the hope that they will return to<br />

their home countries and share what they learned.<br />

“When we can partner with an organization and<br />

leverage the full array of <strong>Cummins</strong> resources, we can<br />

engage employees and achieve a sustainable impact<br />

on a problem, and ultimately a healthier <strong>com</strong>munity,”<br />

Blackwell said (page 14).<br />

Corporate Responsibility<br />

67

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