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Events Management a practical guide
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welcome to events management: a pra
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About the Authors ii Co-authors Mar
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v Contents Chapter 1 Where to Start
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Chapter 6 The Programme Page 81 Inc
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The planning process is one of the
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Is the marketing working? > How wil
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7 > Relevant: Is the objective impo
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10 to allow adequate lead time decr
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12 may well be prioritised for supp
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14 > Reinstatement - who is respons
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16 Below is a basic template that y
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18 In this chapter we have outlined
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chapter two business planning 21
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24 > The SWOT analysis (identify st
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FIGURE 2.1 CONTINUED 26 2. Event Ov
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FIGURE 2.1 CONTINUED 28 8. Risk Man
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chapter three putting the team toge
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34 > Production Manager > Event Adm
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36 Clarify roles: ensure that each
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38 Other Services In addition to th
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YES NO
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44 The following template gives an
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Budget Preparation Tips > Ensure th
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Petty cash: Ensure that all petty c
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52 Things to Remember on Site Cash
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FIGURE 4.4 Event Budget Projection
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When predicting the likelihood of a
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Public Funds Events supported by lo
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Attract visitors to a region from o
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66 event for a fixed fee or a perce
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68 twice a year. After the applicat
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70 You will be closer to achieving
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72 before you approach anyone you w
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Confirmation When sponsorship - whe
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Step 1 You may wish to issue an Inv
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Bid/Cost (Provide your own notes fo
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Events take many different forms bu
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1) A mid-scale multi-arts festival
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chapter seven legal issues 89
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92 is run under a simple constituti
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94 Event Ownership At the outset yo
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96 > Keep it simple, there is no ne
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Planning Permissions - if certain t
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chapter eight insurance 103
- Page 120 and 121: 106 > Provide the broker with docum
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- Page 130 and 131: 116 Site/Venue Layout Site or Venue
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- Page 140 and 141: 126 > Widened access/egress doors a
- Page 143 and 144: Below is a list of some of the elem
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- Page 148 and 149: 134 Method Statements A Method Stat
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- Page 175 and 176: This section aims to give those who
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- Page 180 and 181: 166 Building your audience If yours
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- Page 188 and 189: 174 > Your design should be eye cat
- Page 190 and 191: 176 > Make sure that each type of t
- Page 192 and 193: 178 > Always get a colour proof and
- Page 194 and 195: 180 > Always send a printed proof o
- Page 196 and 197: 182 > The TV station will help plan
- Page 198 and 199: 184 > Always get consent. On any da
- Page 200 and 201: 186 > Think about how the mailing
- Page 202 and 203: 188 > Build a media database. Ident
- Page 204: 190 Here is a sample Media Action P
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- Page 209 and 210: Marketing Tools and Tactics Templat
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- Page 216 and 217: 202 > What research has been done a
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Make sure that there is a safe plac
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It’s not over yet. The final step
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Planning for the Next Event By now
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Below is a limited list of contacts
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Central Council of ●●●● Phy
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Forestry Commission Scotland ●●
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NESTA ●●●● Fishmongers’ C
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Sportsmatch is an award scheme that
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Notes