EventScotland Events Management - A Practical Guide

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50 FIGURE 4.3 CASH FLOW FOR THE TWELVE MONTHS ENDED APRIL 20XX GROSS INCOME May-0X Jun-0X Jul-0X Aug-0X Sep-0X Oct-0X Nov-0X Dec-0X Jan-0X Feb-0X Mar-0X Apr-0X TOTALS Insert Insert monthly source income £ £ £ Total £ £ £ £ £ £ £ £ £ £ £ £ £ GROSS DIRECT EXPENDITURE May-0X Jun-0X Jul-0X Aug-0X Sep-0X Oct-0X Nov-0X Dec-0X Jan-0X Feb-0X Mar-0X Apr-0X TOTALS Insert monthly Insert spend £ £ £ Total £ £ £ £ £ £ £ £ £ £ £ £ £ Opening Balance Cash Flow £ Income – spend £ £ £ £ £ £ £ £ £ £ £ £ Closing £ Balance Opening balance – cash flow £ £ £ £ £ £ £ £ £ £ £ £
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Events Management a practical guide
Page 5:
welcome to events management: a pra
Page 8 and 9:
About the Authors ii Co-authors Mar
Page 11 and 12:
v Contents Chapter 1 Where to Start
Page 13: Chapter 6 The Programme Page 81 Inc
Page 17 and 18: The planning process is one of the
Page 19 and 20: Is the marketing working? > How wil
Page 21 and 22: 7 > Relevant: Is the objective impo
Page 24 and 25: 10 to allow adequate lead time decr
Page 26 and 27: 12 may well be prioritised for supp
Page 28 and 29: 14 > Reinstatement - who is respons
Page 30 and 31: 16 Below is a basic template that y
Page 32: 18 In this chapter we have outlined
Page 35: chapter two business planning 21
Page 38 and 39: 24 > The SWOT analysis (identify st
Page 40 and 41: FIGURE 2.1 CONTINUED 26 2. Event Ov
Page 42 and 43: FIGURE 2.1 CONTINUED 28 8. Risk Man
Page 45: chapter three putting the team toge
Page 48 and 49: 34 > Production Manager > Event Adm
Page 50 and 51: 36 Clarify roles: ensure that each
Page 52: 38 Other Services In addition to th
Page 56 and 57: YES NO
Page 58 and 59: 44 The following template gives an
Page 61 and 62: Budget Preparation Tips > Ensure th
Page 63: Petty cash: Ensure that all petty c
Page 67: VAT - should you be registered? The
Page 71: chapter five making it add up - fun
Page 74 and 75: 60 > Public Funds > Commercial Spon
Page 76 and 77: 62 > Don’t miss anything out that
Page 78: Concessions & Franchises 64 Selling
Page 81 and 82: drive, etc. Other advertising oppor
Page 83 and 84: Is there enough time to instigate a
Page 85 and 86: Working out a Value This is often a
Page 87: SPONSORSHIP PROPOSAL GUIDE FIGURE 5
Page 90 and 91: 76 prior agreement of branding desi
Page 92 and 93: 78 > Terms & Conditions - include a
Page 95: chapter six the programme 81
Page 98 and 99: 84 Every event is different and a p
Page 100: Timing the Programmed Activity 86 I
Page 105 and 106: Understanding your responsibilities
Page 107 and 108: Parent Organisation Some events are
Page 109 and 110: Copyright If you are commissioning
Page 112 and 113: 98 are issued by local authorities,
Page 114:
100 Disability Issues There are two
Page 119 and 120:
Organising the appropriate insuranc
Page 121 and 122:
When the broker has absorbed all th
Page 123:
such as registration forms; a state
Page 127 and 128:
This chapter is intended to help yo
Page 129 and 130:
Seating and furniture - audience, o
Page 131:
Types of entertainment such as funf
Page 134 and 135:
120 3) Sterile Areas Depending on t
Page 136 and 137:
122 7) Sanitary Facilities The calc
Page 139 and 140:
Points to consider are: > The locat
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Waste generators, e.g. production,
Page 144 and 145:
130 > Food and drink dispensing and
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132 Reporting Procedures For every
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accurate records of all communicati
Page 152 and 153:
138 Medical Provision The type and
Page 154 and 155:
Remember: Consider all age groups..
Page 156 and 157:
142 Security and Stewarding The siz
Page 158 and 159:
144 At the end of this chapter ther
Page 160 and 161:
146 Event Risk Assessment Template
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chapter ten operational communicati
Page 166 and 167:
152 agree to the Manual’s methods
Page 169 and 170:
When to distribute the Event Manual
Page 173 and 174:
chapter eleven marketing and commun
Page 175 and 176:
This section aims to give those who
Page 177 and 178:
Throughout the process you should k
Page 180 and 181:
166 Building your audience If yours
Page 183 and 184:
Remember, for effective positioning
Page 185 and 186:
Developing the Brand Whatever tools
Page 188 and 189:
174 > Your design should be eye cat
Page 190 and 191:
176 > Make sure that each type of t
Page 192 and 193:
178 > Always get a colour proof and
Page 194 and 195:
180 > Always send a printed proof o
Page 196 and 197:
182 > The TV station will help plan
Page 198 and 199:
184 > Always get consent. On any da
Page 200 and 201:
186 > Think about how the mailing
Page 202 and 203:
188 > Build a media database. Ident
Page 204:
190 Here is a sample Media Action P
Page 207 and 208:
though you have commissioned the wo
Page 209 and 210:
Marketing Tools and Tactics Templat
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chapter twelve visitor research 199
Page 216 and 217:
202 > What research has been done a
Page 218:
204 11. Tell us how you rate the fe
Page 221:
Make sure that there is a safe plac
Page 225 and 226:
It’s not over yet. The final step
Page 227:
Planning for the Next Event By now
Page 231 and 232:
Below is a limited list of contacts
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Central Council of ●●●● Phy
Page 235 and 236:
Forestry Commission Scotland ●●
Page 237 and 238:
NESTA ●●●● Fishmongers’ C
Page 239 and 240:
Sportsmatch is an award scheme that
Page 242 and 243:
Notes
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EventScotland Events Management - A Practical Guide

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