EventScotland Events Management - A Practical Guide

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Keep it simple
chapter two business planning 21
Page 1 and 2: Events Management a practical guide
Page 5: welcome to events management: a pra
Page 8 and 9: About the Authors ii Co-authors Mar
Page 11 and 12: v Contents Chapter 1 Where to Start
Page 13: Chapter 6 The Programme Page 81 Inc
Page 17 and 18: The planning process is one of the
Page 19 and 20: Is the marketing working? > How wil
Page 21 and 22: 7 > Relevant: Is the objective impo
Page 24 and 25: 10 to allow adequate lead time decr
Page 26 and 27: 12 may well be prioritised for supp
Page 28 and 29: 14 > Reinstatement - who is respons
Page 30 and 31: 16 Below is a basic template that y
Page 32: 18 In this chapter we have outlined
Page 38 and 39: 24 > The SWOT analysis (identify st
Page 40 and 41: FIGURE 2.1 CONTINUED 26 2. Event Ov
Page 42 and 43: FIGURE 2.1 CONTINUED 28 8. Risk Man
Page 45: chapter three putting the team toge
Page 48 and 49: 34 > Production Manager > Event Adm
Page 50 and 51: 36 Clarify roles: ensure that each
Page 52: 38 Other Services In addition to th
Page 56 and 57: YES NO
Page 58 and 59: 44 The following template gives an
Page 61 and 62: Budget Preparation Tips > Ensure th
Page 63 and 64: Petty cash: Ensure that all petty c
Page 66 and 67: 52 Things to Remember on Site Cash
Page 69: FIGURE 4.4 Event Budget Projection
Page 73 and 74: When predicting the likelihood of a
Page 75 and 76: Public Funds Events supported by lo
Page 77 and 78: Attract visitors to a region from o
Page 80 and 81: 66 event for a fixed fee or a perce
Page 82 and 83: 68 twice a year. After the applicat
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70 You will be closer to achieving
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72 before you approach anyone you w
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Confirmation When sponsorship - whe
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Step 1 You may wish to issue an Inv
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Bid/Cost (Provide your own notes fo
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Events take many different forms bu
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1) A mid-scale multi-arts festival
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chapter seven legal issues 89
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92 is run under a simple constituti
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94 Event Ownership At the outset yo
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96 > Keep it simple, there is no ne
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Planning Permissions - if certain t
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chapter eight insurance 103
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106 > Provide the broker with docum
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108 you can opt to take. If this se
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chapter nine event production: oper
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114 It is not possible to comprehen
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116 Site/Venue Layout Site or Venue
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You must also check that any large
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If the event is indoors, check that
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If the residents are commercial, en
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126 > Widened access/egress doors a
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Below is a list of some of the elem
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Safety Officer/Co-ordinator Dependi
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134 Method Statements A Method Stat
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Emergency Services Your contact wit
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attention to areas of potential con
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Other services you may decide are n
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Risk Management No matter the type
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Appendices If your Risk Assessment
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FIGURE 9.1 CONTINUED Risk Assessmen
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This section describes two operatio
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Production Schedules - timed schedu
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156 > Additional Copies - including
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DON’T MISMATCH YOUR EVENT AND AUD
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162 1) Where to start: the situatio
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164 trying to attract. This means b
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To increase the level of overall at
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Convenience - making it easy to att
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172 > Agree copyright. Make sure th
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The ‘copy’ should be well writt
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If you don’t understand something
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FIGURE 11.2 Advertising Plan Templa
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IF you don’t promote something te
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Locally, galvanise the support of y
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choose the most practical method of
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Always keep your site up to date. >
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Press Launch Release - circulated w
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FIGURE 11.4 192 Writing a Media Rel
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194 9) Marketing Plan Template Now
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196 FIGURE 11.6 Marketing Action Pl
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How can you develop and grow your e
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3. Describe the nature of your visi
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206 Some More Research Tips General
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chapter thirteen post event 209
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212 De-brief Reporting Ask your own
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appendix useful contacts and resour
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218 BECTU Scotland ●●●● 150
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220 Culturebase.net ●●●● ww
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222 Inland Revenue Charities ●●
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224 Scottish Executive ●●●●
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226 Voluntary Arts Scotland ●●
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5th Floor, Ocean Point One 94 Ocean
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