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Events Management a practical guide
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welcome to events management: a pra
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About the Authors ii Co-authors Mar
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v Contents Chapter 1 Where to Start
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Chapter 6 The Programme Page 81 Inc
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The planning process is one of the
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Is the marketing working? > How wil
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7 > Relevant: Is the objective impo
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10 to allow adequate lead time decr
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12 may well be prioritised for supp
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14 > Reinstatement - who is respons
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16 Below is a basic template that y
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18 In this chapter we have outlined
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chapter two business planning 21
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24 > The SWOT analysis (identify st
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FIGURE 2.1 CONTINUED 26 2. Event Ov
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FIGURE 2.1 CONTINUED 28 8. Risk Man
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- Page 61 and 62: Budget Preparation Tips > Ensure th
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- Page 66 and 67: 52 Things to Remember on Site Cash
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- Page 73 and 74: When predicting the likelihood of a
- Page 75 and 76: Public Funds Events supported by lo
- Page 77 and 78: Attract visitors to a region from o
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- Page 123: such as registration forms; a state
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- Page 136 and 137: 122 7) Sanitary Facilities The calc
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130 > Food and drink dispensing and
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132 Reporting Procedures For every
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accurate records of all communicati
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138 Medical Provision The type and
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Remember: Consider all age groups..
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142 Security and Stewarding The siz
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144 At the end of this chapter ther
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146 Event Risk Assessment Template
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chapter ten operational communicati
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152 agree to the Manual’s methods
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When to distribute the Event Manual
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chapter eleven marketing and commun
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This section aims to give those who
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Throughout the process you should k
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166 Building your audience If yours
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Remember, for effective positioning
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Developing the Brand Whatever tools
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174 > Your design should be eye cat
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176 > Make sure that each type of t
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178 > Always get a colour proof and
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180 > Always send a printed proof o
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182 > The TV station will help plan
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184 > Always get consent. On any da
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186 > Think about how the mailing
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188 > Build a media database. Ident
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190 Here is a sample Media Action P
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though you have commissioned the wo
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Marketing Tools and Tactics Templat
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chapter twelve visitor research 199
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202 > What research has been done a
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204 11. Tell us how you rate the fe
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Make sure that there is a safe plac
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It’s not over yet. The final step
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Planning for the Next Event By now
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Below is a limited list of contacts
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Central Council of ●●●● Phy
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Forestry Commission Scotland ●●
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NESTA ●●●● Fishmongers’ C
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Sportsmatch is an award scheme that
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Notes