EventScotland Events Management - A Practical Guide

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twice a year. After the application has been submitted, the assessment period may be
a number of weeks. Additional supporting information may be required and this can
cause further delays. Creating a revenue plan should help focus your fundraising activity.
REVENUE PLAN TEMPLATE
Create a template with the following headings.
Funding Potential Action Deadline(s) Fundraiser Status Contingency/
Source Amount What if…
FIGURE 5.1
> Funding Source – who you intend to target? Note, if you are applying to one body
for different funds, detail each fund separately
> Potential Amount – how much you hope to achieve?
> Action – detail what you need to do in order to apply, e.g. complete application/
proposal writing, provide evidence of support, etc
> Deadline(s) – when the application has to be submitted, when it will be considered,
when decisions will be made
> Fundraiser – the person responsible for approaching funders/application
writing/presenting, etc.
> Status – if the funding is confirmed or unconfirmed
> Contingency/What if… – what happens if funding is not achieved from that source,
what action has to be taken?
RAISING COMMERCIAL SPONSORSHIP
In the instance an event is ‘sponsored’, a transaction takes place whereby a company
‘buys into’ the event with cash or in-kind support in exchange for particular benefits
that will assist the sponsoring company in meeting certain objectives. A company will
assess a proposal based on the target audience (profile and number), the content and
quality of the event, the benefits to the company and cost. Before you identify companies
to target, decide what you can offer potential sponsors. Ask yourself: