- Page 1 and 2: Events Management a practical guide
- Page 5: welcome to events management: a pra
- Page 8 and 9: About the Authors ii Co-authors Mar
- Page 11 and 12: v Contents Chapter 1 Where to Start
- Page 13: Chapter 6 The Programme Page 81 Inc
- Page 17 and 18: The planning process is one of the
- Page 19 and 20: Is the marketing working? > How wil
- Page 21 and 22: 7 > Relevant: Is the objective impo
- Page 24 and 25: 10 to allow adequate lead time decr
- Page 26 and 27: 12 may well be prioritised for supp
- Page 28 and 29: 14 > Reinstatement - who is respons
- Page 30 and 31: 16 Below is a basic template that y
- Page 32: 18 In this chapter we have outlined
- Page 35: chapter two business planning 21
- Page 38 and 39: 24 > The SWOT analysis (identify st
- Page 40 and 41: FIGURE 2.1 CONTINUED 26 2. Event Ov
- Page 42 and 43: FIGURE 2.1 CONTINUED 28 8. Risk Man
- Page 45: chapter three putting the team toge
- Page 48 and 49: 34 > Production Manager > Event Adm
- Page 50 and 51: 36 Clarify roles: ensure that each
- Page 55 and 56: chapter four budgets and financial
- Page 57 and 58: Good financial management is fundam
- Page 59: 11 Travel, Accommodation & Services
- Page 62 and 63: 48 > It is important that you recor
- Page 64: 50 FIGURE 4.3 CASH FLOW FOR THE TWE
- Page 67: VAT - should you be registered? The
- Page 71: chapter five making it add up - fun
- Page 74 and 75: 60 > Public Funds > Commercial Spon
- Page 76 and 77: 62 > Don’t miss anything out that
- Page 78: Concessions & Franchises 64 Selling
- Page 81 and 82: drive, etc. Other advertising oppor
- Page 83 and 84: Is there enough time to instigate a
- Page 85 and 86: Working out a Value This is often a
- Page 87: SPONSORSHIP PROPOSAL GUIDE FIGURE 5
- Page 90 and 91: 76 prior agreement of branding desi
- Page 92 and 93: 78 > Terms & Conditions - include a
- Page 95: chapter six the programme 81
- Page 98 and 99: 84 Every event is different and a p
- Page 100: Timing the Programmed Activity 86 I
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Understanding your responsibilities
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Parent Organisation Some events are
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Copyright If you are commissioning
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98 are issued by local authorities,
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100 Disability Issues There are two
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Organising the appropriate insuranc
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When the broker has absorbed all th
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such as registration forms; a state
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This chapter is intended to help yo
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Seating and furniture - audience, o
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Types of entertainment such as funf
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120 3) Sterile Areas Depending on t
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122 7) Sanitary Facilities The calc
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Points to consider are: > The locat
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Waste generators, e.g. production,
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130 > Food and drink dispensing and
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132 Reporting Procedures For every
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accurate records of all communicati
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138 Medical Provision The type and
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Remember: Consider all age groups..
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142 Security and Stewarding The siz
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144 At the end of this chapter ther
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146 Event Risk Assessment Template
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chapter ten operational communicati
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152 agree to the Manual’s methods
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When to distribute the Event Manual
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chapter eleven marketing and commun
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This section aims to give those who
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Throughout the process you should k
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166 Building your audience If yours
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Remember, for effective positioning
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Developing the Brand Whatever tools
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174 > Your design should be eye cat
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176 > Make sure that each type of t
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178 > Always get a colour proof and
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180 > Always send a printed proof o
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182 > The TV station will help plan
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184 > Always get consent. On any da
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186 > Think about how the mailing
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188 > Build a media database. Ident
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190 Here is a sample Media Action P
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though you have commissioned the wo
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Marketing Tools and Tactics Templat
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chapter twelve visitor research 199
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202 > What research has been done a
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204 11. Tell us how you rate the fe
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Make sure that there is a safe plac
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It’s not over yet. The final step
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Planning for the Next Event By now
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Below is a limited list of contacts
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Central Council of ●●●● Phy
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Forestry Commission Scotland ●●
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NESTA ●●●● Fishmongers’ C
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Sportsmatch is an award scheme that
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Notes