EventScotland Events Management - A Practical Guide

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Here is a sample Media Action Plan template to get you started:
FIGURE 11.3
Media Action Plan Template
Event Title: General Festival
Event Date: May xx xxx
Date Action Press Targets Publication Date Resource Status Notes
Implications
X Dec Long lead release Quarterly Spring issues Email and postage Release out Follow up calls
distributed magazines, materials to key contacts
local TV and required
radio forward
planning diaries
X Feb Press Launch Regional and local Same week · Email and postage Draft approved Create strong
(release and event) press, special · materials photo opportunity
interest magazines · Press packs for
· launch
· Speakers for launch
· XX to action and
· oversee
· Helpers required for
· Press Launch
Etc… Etc… Etc… Etc… Etc… Etc… Etc…