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Events Management a practical guide
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welcome to events management: a pra
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About the Authors ii Co-authors Mar
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v Contents Chapter 1 Where to Start
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Chapter 6 The Programme Page 81 Inc
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The planning process is one of the
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Is the marketing working? > How wil
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7 > Relevant: Is the objective impo
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10 to allow adequate lead time decr
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12 may well be prioritised for supp
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14 > Reinstatement - who is respons
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16 Below is a basic template that y
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18 In this chapter we have outlined
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chapter two business planning 21
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24 > The SWOT analysis (identify st
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FIGURE 2.1 CONTINUED 26 2. Event Ov
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FIGURE 2.1 CONTINUED 28 8. Risk Man
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chapter three putting the team toge
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34 > Production Manager > Event Adm
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36 Clarify roles: ensure that each
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38 Other Services In addition to th
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YES NO
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44 The following template gives an
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Budget Preparation Tips > Ensure th
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Petty cash: Ensure that all petty c
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52 Things to Remember on Site Cash
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FIGURE 4.4 Event Budget Projection
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When predicting the likelihood of a
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Public Funds Events supported by lo
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Attract visitors to a region from o
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66 event for a fixed fee or a perce
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68 twice a year. After the applicat
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70 You will be closer to achieving
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72 before you approach anyone you w
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Confirmation When sponsorship - whe
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Step 1 You may wish to issue an Inv
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Bid/Cost (Provide your own notes fo
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Events take many different forms bu
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1) A mid-scale multi-arts festival
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chapter seven legal issues 89
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92 is run under a simple constituti
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94 Event Ownership At the outset yo
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96 > Keep it simple, there is no ne
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Planning Permissions - if certain t
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chapter eight insurance 103
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106 > Provide the broker with docum
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108 you can opt to take. If this se
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chapter nine event production: oper
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114 It is not possible to comprehen
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116 Site/Venue Layout Site or Venue
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You must also check that any large
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If the event is indoors, check that
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If the residents are commercial, en
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126 > Widened access/egress doors a
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Below is a list of some of the elem
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Safety Officer/Co-ordinator Dependi
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134 Method Statements A Method Stat
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Emergency Services Your contact wit
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attention to areas of potential con
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Other services you may decide are n
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Risk Management No matter the type
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Appendices If your Risk Assessment
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FIGURE 9.1 CONTINUED Risk Assessmen
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This section describes two operatio
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Production Schedules - timed schedu
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156 > Additional Copies - including
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DON’T MISMATCH YOUR EVENT AND AUD
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162 1) Where to start: the situatio
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- Page 186: 172 > Agree copyright. Make sure th
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- Page 195 and 196: IF you don’t promote something te
- Page 197 and 198: Locally, galvanise the support of y
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- Page 206 and 207: FIGURE 11.4 192 Writing a Media Rel
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- Page 215 and 216: How can you develop and grow your e
- Page 217 and 218: 3. Describe the nature of your visi
- Page 220 and 221: 206 Some More Research Tips General
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- Page 226 and 227: 212 De-brief Reporting Ask your own
- Page 231 and 232: Below is a limited list of contacts
- Page 233 and 234: Central Council of ●●●● Phy
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- Page 237 and 238: NESTA ●●●● Fishmongers’ C
- Page 239 and 240: Sportsmatch is an award scheme that
- Page 242 and 243: Notes