EventScotland Events Management - A Practical Guide

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> Your design should be eye catching, simple and bold – never overload your poster
with text.
> Make sure the text, especially the event title, dates, venue and web address are
clear and can be read from an appropriate distance.
> Ensure there is a contact for further information and tickets – a web address or
telephone number.
> Make sure you have thought about where you will be able to display your posters –
do you need to produce A4, A3, A2 or 60”x40” versions – or a mix of various sizes,
for example.
> Decide on appropriate print quantities and remember to keep some posters back
for dressing the venue, archive and debrief packs.
> Consider if there is an option to sell posters at the event – perhaps signed
by a special guest.
Flyers and Leaflets
Flyers and leaflets provide a different function to posters. For one thing people can pick
them up and take them away with them. Therefore don’t just produce ‘mini posters’
but provide a fuller level of information, expanding on your key messages to convert
interest into attendance. Here are some tips:
> Make sure your flyers are eye-catching and interesting – something that people
will stick on their pin boards rather than in the bin.
> Keep the front image simple and bold. Don’t overload it with text.
> Describe in more detail the Who, What, Why, When and Where of the event in
the inside and/or back of the leaflet.
> Give clear information about ticketing (include any group discounts, available
concessions, etc).
> If you are aiming to attract visitors from outside the local area, a map showing
the location of venues is essential.
> Make sure you have given clear travel information (or appropriate contacts)
regarding nearby train stations, bus and road routes, parking, etc.
> Include any essential health and safety advice such as: no glass, no alcohol,
dress warmly, not suitable for children, etc.
> Make sure you use a plain font and that the text is of a reasonable size.
> If text is to be placed over or reversed out of images make sure it remains legible.