EventScotland Events Management - A Practical Guide

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Foreword
This guide has been published by EventScotland to provide a resource of general
advice and support material for event managers. Primarily, it has been designed as a
support tool for our Regional Events Programme, but it may also be of use or interest
to the wider events sector. The aim is to assist effective event management through
the provision of a step-by-step guide to the planning process, together with sample
checklists and adaptable templates.
EventScotland supports a wide range of cultural and sporting events across the country
and whilst the delivery mechanism for each event is different, there are broad key
areas common to the management of the majority of events. The task of providing
general advice and guidance to address this diverse sector was certainly a challenge.
Our two co-authors have extensive professional events management and marketing
experience. The content of this publication is based on their personal experiences,
best practice learned ‘in the field’ and as a response to working with Regional Events
Programme applicants. It does not attempt to provide sector specific advice, nor does
it present itself as the last word in events management.
event management: a practical guide introduction
We hope you find it useful.
David Williams
Chief Executive, EventScotland