Evaluation of Entry into Ice cream Business - BRAC University ...

Detail
Page
No.
Table 1: Detail of Trade Visit 2
Table 2: Detail of Consumer Research 3
Table 3: Third-Party Factories of UBL 9
Table 4: UBL Categories and Brands 10
Table 5: History of Brand Launch 10
Table 6: Unilever’s Global Ice cream Business 15
Table 7: Per Capita Ice cream Consumption of Countries 16
Table 8: Glimpse of India Ice cream Business 16
Table 9: Market Sales and Growth Rate of Branded Common Format Market 22
Table 10: Volume Based Market Size 22
Table 11: Market Share of Competitors 23
Table 12: Seasonality of Ice cream Sales 24
Table 13: Distribution Method of Market Players 24
Table 14: Production Capacity of Current Market Players 26
Table 15: Ice cream Serve types 27
Table 16: Rank of SKUs 27
Table 17: Rank of Flavours 27
Table 18: Volume Share of Different Serve Types 27
Table 19: Products of Igloo 30
Table 20: Igloo Facilities and Logistics 32
Table 21: Strengths and Weaknesses of Competition 35
Table 22: Players and Shares in Boutique Segment 36
Table 23: Detail of Club Gelato 38
Table 24: Detail of MövenPick of Switzerland 39
Table 25: Detail of Andersen’s of Denmark 40
Table 26: Detail of Gelateria Igloo 41
Table 27: Comparative Price Analysis 41
Table 28: Relevant Occasions in Consumers’ Lives 46
Table 29: % of Variance Explained by Consumer Clusters 55
Table 30: Requirements & Product Attributes Desired by Consumer Clusters 50
Table 31: Value and Volume Based Scope of Opportunity for UBL 55
Table 32: Assumptions for Business Projection 58
Evaluation of Entry into Ice cream Business for Bangladesh Limited
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