Evaluation of Entry into Ice cream Business - BRAC University ...
Evaluation of Entry into Ice cream Business - BRAC University ...
Evaluation of Entry into Ice cream Business - BRAC University ...
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10.0 CONCLUSION<br />
<strong>Ice</strong> <strong>cream</strong> has good prospect in Bangladesh. It is still a growing market with opportunities for big new<br />
entrants. With the barriers <strong>of</strong> entry, UBL needs to consider its priorities. UBL being an HPC company<br />
traditionally needs to acquire expertise in cold chain distribution and has to invest a lot <strong>of</strong> money to rip<br />
the benefits <strong>of</strong> the industry. However, to initiate company can take regional support and acquire<br />
resource expertise. The company should enter the business as soon as possible since there is<br />
potential threat from DANONE to introduce more ice <strong>cream</strong>s after ISIS diabetic ice <strong>cream</strong> and also<br />
with potential <strong>of</strong> the industry arch rival Nestle’ might consider entering <strong>into</strong> the industry too.<br />
<strong>Evaluation</strong> <strong>of</strong> <strong>Entry</strong> <strong>into</strong> <strong>Ice</strong> <strong>cream</strong> <strong>Business</strong> for Bangladesh Limited 58
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