05.11.2012 Views

Evaluation of Entry into Ice cream Business - BRAC University ...

Evaluation of Entry into Ice cream Business - BRAC University ...

Evaluation of Entry into Ice cream Business - BRAC University ...

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

Product Group<br />

Manager<br />

Fair & Lovely<br />

Marketing Manager<br />

Colour, Oral &<br />

Pond’s<br />

Product Group<br />

Manager Pepsodent<br />

Senior Brand<br />

Manager Pond’s<br />

Senior Brand<br />

Manager -<br />

Lifebuoy<br />

Product Group<br />

Manager<br />

Hair Care<br />

<strong>Evaluation</strong> <strong>of</strong> <strong>Entry</strong> <strong>into</strong> <strong>Ice</strong> <strong>cream</strong> <strong>Business</strong> for Bangladesh Limited 14<br />

Chairman & Managing Director<br />

Brands & Development Director<br />

Company CMI<br />

Manager<br />

Marketing Manager<br />

Skin cleansing, fabric<br />

Wash & Household & Head <strong>of</strong><br />

CMI<br />

Senior Brand<br />

Manager Wheel<br />

Co. Media Manager/<br />

Product Group Manager<br />

Lux<br />

Activation Planning &<br />

Media Operations<br />

Manager<br />

Figure 4: Organogram for Brands and Development Department<br />

Company Activation<br />

Manager & Senior Brand<br />

Manager – Tea<br />

Company Development<br />

Manager<br />

Packaging<br />

Development<br />

Manager<br />

Product<br />

Development<br />

Manager<br />

* Company Media Manager reports to BDD for media related issues<br />

while has a double reporting line to MM for Lux related issues

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!