Evaluation of Entry into Ice cream Business - BRAC University ...

Unilever states its mission as follows:
“Our mission is to add Vitality to life. We meet everyday needs for nutrition, hygiene and personal care
with brands that help people look good, feel good and get more out of life.”
Its goals are:
� To manufacture high-standard products
� Promoting products to the highest extent
� Producing large volume to achieve production cost economies
� Enabling quality products to be sold out at obtainable prices
2.3.6 Corporate Social Responsibility:
Unilever Bangladesh supports community development through various initiatives.
� The Fair and Lovely Foundation undertakes various projects throughout the country to empower
women with access to information and resources in the areas of Education, Career and
Enterprise. Workshops for rural women teaching them business and vocational skills like pickle
making , poultry farming, etc. have been held and Projects on IT education for women will also be
implemented through this Foundation
� Unilever Bangladesh has sponsored the modernization of existing surgical facilities and the
setting up of a modern operation theatre and intensive care unit at the Maa Shishu O General
hospital in Chittagong, which significantly enhanced access to modern health care for the
underprivileged people of the city
� Unilever is the main sponsor of the Lifebuoy Friendship Hospital bringing health care to
thousands of underprivileged riverine population in the country
� UBL also sponsors students from various education institutes in Chittagong as well as members
of the British Council Library and provided scholarships to meritorious students.
2.3.7 Corporate Governance:
Unilever's highest executive body is called the Unilever Executive (UEX). It is led by the Group Chief
Executive (GCE), Patrick Cescau. The UEX define the top level organisation structure and manage
tradeoffs within the corporate portfolio. They are accountable for all aspects of company operations,
managing business performance and overall profit responsibility for the Group.
The Unilever Executive is also responsible for defining and shaping the culture, leadership capabilities
and behaviour needed to deliver Unilever’s corporate strategy. They have responsibility for all internal
communications and some aspects of external communications (customers, suppliers, professional
bodies, media and investor relations). They are responsible for managing corporate risk and
reputation.
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